Sports Management
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Rescooped by Dylan Wasserman from Sports Entrepreneurship-Driver 4067455
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Dublin sports management cashes in on Nike sponsored Rory McIlroy - IrishCentral

Dublin sports management cashes in on Nike sponsored Rory McIlroy - IrishCentral | Sports Management | Scoop.it
IrishCentral
Dublin sports management cashes in on Nike sponsored Rory McIlroy
IrishCentral
Good news for Dublin start-up sports management firm Horizon Sports Management Ltd.

Via Patrice D Driver
Dylan Wasserman's insight:

This article is about how the Dublin sports management company has gained a lot of money since signing Rory Mcllroy to their company, giving them one of the biggest names in the sport. Their profits since signing the superstar golfer has made them increase 165% over one year. I learned that in this industry having a big name or big sponsor could make a very significant impact on your company in the long and short term. I chose this article because it showed how much a company’s profit could increase with the help of big names. This will help me in the sports management industry because it shows me how a small company can become one of the largest with the signing of a either a big name or company.

 

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Jesse Zubren's curator insight, September 26, 2013 3:36 PM
I learned from this article that Sponsorships are huge in the Sport Management world. When you sponsor an athlete, he has to wear or promote your company whenever he is doing something. This is great for advertising and getting fans to buy your product.One thing I found interesting from this article was that the prices of these sponsorships are very high. I understand these players are high profile athletes, but $250 million is a lot of money for a player to wear or promote your company. Something I found educational is that Sport management companies can cash in on this sponsorship for example the Dublin Sport Management Company.I selected this article because sponsorships are a big deal in the Sport world. The goal of a company is to promote your company so what better way then to have a high profile athlete like Rory Mcilroy, a fantastic golfer, represent your company.This information will help me in the sports management industry because in order to get your company to people you have to promote it. A smart idea is to use a popular athlete to do this because they get the most attention. Fans think that if so and so wears it, it must make me a better athlete. I certainly fall under this category when it comes to baseball equipment/apparel.
Rescooped by Dylan Wasserman from Alternative Sports
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Pushing Non-Mainstream Sports - The Academy of Sport Management

Pushing Non-Mainstream Sports - The Academy of Sport Management | Sports Management | Scoop.it

Via Fabio's Tut Group
Dylan Wasserman's insight:

This article is about how other non-traditional sports have begun to become normal to play over the traditional sports, such as baseball, basketball and football. These sports have been growing over the years and many kids are choosing these sports over the 3 main sports when it comes to deciding what sports they want to play. I learned that the non-mainstream sports are staring pro leagues all over the world and are promoting there sports though social media. The power of advertising can go a long way and the Paralympic Games have been using commercials to tell people about their competitions. I choose this article because being apart of a non-traditional sport has always been of interest to me. This will help me in the sports management industry by showing me how these sports can go from nothing to having pro leagues all over the world in a matter of years.

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Fabio's Tut Group's curator insight, September 26, 2013 5:38 AM

The story is about the rise of non mainstream despite the fact that in days gone by you were frowned upon for playing sports either than football, basketball and baseball. The story highlights the reasons for the  rise of alternative sports..- Bongo Draai

Rescooped by Dylan Wasserman from Social Media Article Sharing
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What CMOs Can Learn From The Nexus Of Sports and Social Media - Forbes

What CMOs Can Learn From The Nexus Of Sports and Social Media - Forbes | Sports Management | Scoop.it
What CMOs Can Learn From The Nexus Of Sports and Social Media
Forbes
For many years, the global sports landscape — amateur, collegiate, Olympic or professional — has represented fertile ground for brands.

Via Alan Horton
Dylan Wasserman's insight:

This article has taught me that with the creation and advancement in social media fans are now able to support their team, buy apparel and watch any game through the power of social media. The information that I found interesting was that they grew 14 million monthly unique in just 17 months. I selected this article because it shows the how influential social media will be in spots in a few years. This will help me in the field of sport management by allowing me to see the growth of CMOs in this business.

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Daniel Toth's curator insight, September 26, 2013 3:14 PM

1. In this article, I learned that sports fans tend to stay away from certain social networking sites, one in particular is FaceBook. This is because, as Lozano stated, Facebook is a place where we know people. Since not everybody doesnt know about sports, this provided the future success for LockerDome. Basically, it allowed a space for sports fans to contribute their insight to other sports fans who would understand their opinion and viewpoint. This proves that marketing to key people and providing a service to them will lead to success.

2. Information that I found interesting and educational was the fact of how fast LockerDome took off and the success it has had. Having 14 million monthly uniques in just 17 months is a mind blowing number. Also, information that I dound to be educational was the difference between the "social graph" and the "interest graph". The social graph is connecting with freinds and people that you KNOW, as opposed to the "interest graph" which is connecting with people that share common interests as you. 

3. I chose this article because I wanted to know how much of a role social media plays in sports, and how people go about making the best service abailable to their customers. 

4. This information will help me in the sport management industry by giving me the insight that broadcasting and advertsising sports ads on certain social media sites, such as Facebook, can be effective, but not nearly effective as marketing on sites that are geared toward the "interest graph" such as Twitter or LockerDome. 

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Maryville University, Rawlings create sports management partnership - St. Louis Business Journal

Maryville University, Rawlings create sports management partnership - St. Louis Business Journal | Sports Management | Scoop.it

Maryville University, Rawlings create sports management partnership St.

Dylan Wasserman's insight:

This article is about how a small school in Maryville University can come together and work out a deal with a larger company in Rawlings to allow their sports management students experience in the field to help build skills for their future careers. I found that this partnership will help these 85 students gain the skills needed to succeed in sports management by getting the ability to work with Rawlings and see how the industry is run/worked. I selected this article because I saw that a massive company is willing to give up its time to help and possibly gain employees through the program. This helps me in the industry because it shows that sometimes working with smaller name school or company can help you in the long run.

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Devin Dessormeau's curator insight, September 26, 2013 11:07 AM

I learned that a big business and a small business could come together to make a big profit. By Rawlings coming together and working with the Sports Management Program at Maryville University, they both were able to come out with better assets. Rawlings benefited by having first hand interaction with hardworking college athletes and students. They got a better idea of what people were looking for. The school benefited by obviously getting a big name business to help their students out. The students received teaching and a hands on experience from a big name in the business that knows what they are doing.

 

            I just thought that it was very cool to see such a big name business like Rawlings would work with such a small school. It must be very cool for the 85 students in the sports management program there who get to work with the professionals in a field that I would love to get involved in.

           

            I selected this article because I love baseball I have played it for as long as I can remember. Obviously I have heard of Rawlings, they are one of, if not the biggest, brand in all of baseball. So to see that they started working with a small school is very cool to see.

           

            This information will help me in the sports industry because by reading this I see that any two groups can work together and make it work out very nicely. Its amazing what two can people or groups can do when they come together and work together. 

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The Lines Between Social Media And Sports Continue To Blur - Forbes

The Lines Between Social Media And Sports Continue To Blur - Forbes | Sports Management | Scoop.it
The Philadelphia Wings of the National Lacrosse League (NLL) made history yesterday by becoming the first professional sports team in North America to don jerseys that had their Twitter names on the back of their jerseys.
Dylan Wasserman's insight:

This article has shown that Social Media is soon going to become a part of sports in the years to come. The National Lacrosse League became the first professional sports team in North America to have there twitter names on their jerseys. With players having their twitter names on their back this gives them an enormous boost in marketing there name to people around the country. I selected this article because it was about the marketing of players in a league that is starting to become more popular. This information will help me in sports management by giving me the tools to use in marketing players and companies names through social media.

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easton donsley's curator insight, January 20, 2015 2:01 PM

I think you’re going to see other teams in not just the NLL but ALL professional sports leagues, take a wait and see attitude regarding the use of Facebook handles on jerseys. Then of course we would see the sneakers come out with Facebook handles on them. I mean you can’t wear a Facebook jersey and not wear the matching Facebook  sneakers.

Rescooped by Dylan Wasserman from itsyourbiz
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NBA Draft Winners : Wasserman Media Group And Excel Sports Management - Forbes

NBA Draft Winners : Wasserman Media Group And Excel Sports Management - Forbes | Sports Management | Scoop.it
NBA Draft Winners : Wasserman Media Group And Excel Sports Management
Forbes
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Via Skip Boykin
Dylan Wasserman's insight:

This article is about how the Wasserman Media Group has become the largest and most successful sports management group that was in the recent NBA draft. I learned that the players that are represented by the Wasserman Media Group have helped the group boost there name and revenue because of the high numbered picks that were chosen. I found that this group had an NBA high 4 negotiated contracts in the first 11 picks. I selected this article because I found that this group has grown from nothing into the largest in one year.  This will help me in sports management by allowing me to see how a Media group works.

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Aidan Shockley's curator insight, September 13, 2013 3:14 AM

This article has taught me that 33% of the players drafted in the 2013 NBA draft have contracts under either Wasserman Media Group or Excel Sports Management. I found it interesting that while Wasserman Media Group is still the number one sports management agency, Excel Sports Managament will negotiate the contracts of 4 of the top 11 draft picks. I selected this article to explore the differance between legal representation in sports management and front office work. This information will help me because I have learned to understand the control of the market and press in an appropriate way. 

Kerri Lyons's comment, September 18, 2013 6:40 PM
I guess one thing that always confuses me is how much effort goes into obtaining these players as clients but most are broke after 4-10years of signing on with these companies
Devin Dessormeau's curator insight, September 26, 2013 11:41 AM

This was very interesting to see the amount of money and the amount of attention that goes on at just the NBA Draft. Athletes with agents are already all over the headlines, with their agency not far behind them. It’s crazy to think how kids who are just a couple years older than I am are making millions of dollars with agencies supporting them and handling there every day problems. That is part of the reason why sports management is exactly what I want to do, I could possible be working with people who are my age or younger than me, which I would love to be able to do. Also, obviously the money is a huge thing too, the sports industry has so much money revolving around it, and this article showed that. Some sports agencies are making profits that are just absolutely huge. The third largest agency in the basketball world is making 684 million dollars by representing Dwayne Wade, Chris Bosh, Carmelo Anthony and more. This 684 million is after losing LeBron James; you can just imagine how much more it would have been with him still there.

 

            I chose this article because it really can help me understand that every sport creates huge amounts of revenue, no matter what sport I choose, the big money will always be there. I was having a hard time deciding what sport I wanted to do, but no I know that it doesn’t matter which sport I choose, it matters what exactly I want to be doing, whether it is becoming an agent like this article, or being involved in marketing or statistics or whatever it is that I may choose. But that is the more important question now, after reading this article.