Sports Management 2
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Scooped by Aidan Shockley
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Is Your Company Offensive Or Defensive In Strategy? -- Competition Lessons ... - Forbes

Is Your Company Offensive Or Defensive In Strategy? -- Competition Lessons ... - Forbes | Sports Management 2 | Scoop.it
Is Your Company Offensive Or Defensive In Strategy? -- Competition Lessons ...
Forbes
It is one of the most surprising statistics in sports; Tiger Woods has never won a major when he has not led the tournament going into the final round.
Aidan Shockley's insight:

In this article, I learened the stark differences between offensive and defensive stratagies for a company. Information that I found impactful was that being agile as a company is highly important. There are many examples of companies being too slow adapting to changes in technology and the environment the company exists in. I selected this article to learn how to balance the aggressive growth and being conservative to hold a market. This information will help me because as a buisness, balancing these two strategies while always adapting and moving forward is they key to longevity and success.

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Rescooped by Aidan Shockley from In the News of Social Media & Entertainment
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With Stephen Curry On Fire, Social Media Partner SportStream Announces A ... - Forbes

With Stephen Curry On Fire, Social Media Partner SportStream Announces A ... - Forbes | Sports Management 2 | Scoop.it
With Stephen Curry On Fire, Social Media Partner SportStream Announces A ...

Via Rebecca Downing
Aidan Shockley's insight:
I learned in this article about the growing influence of social media on atheletes and the sports management industry as a whole. Players and teams are using twitter, facebook, and other social media to present themselves and thier brand. Information that was very interesting and educational is that there are now companies and services that will use current, trusted information to update a clients social media. The University of Michigan used this service to filter out content that would be damadging to the brand. I selected this article because social media is a growing and interesting trend in the world and it's effect on the world of sports is still to be seen. This information will help me in the sport management industry because social media is not going away. It is rapidly growing and as it does, the ability to be proficient in navigating social media is a highly important skill.
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Rescooped by Aidan Shockley from CAC Senior HPE
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18 Athletes Who Make More Money Endorsing Products Than Playing Sports - Business Insider - FIGUEROA'S FRAMEWORK (STRUCTURAL LEVEL)

18 Athletes Who Make More Money Endorsing Products Than Playing Sports - Business Insider - FIGUEROA'S FRAMEWORK (STRUCTURAL LEVEL) | Sports Management 2 | Scoop.it
18 Athletes Who Make More Money Endorsing Products Than Playing Sports
Business Insider
Forbes just released its annual list of the world's highest paid athletes.

Via Craig Crossley
Aidan Shockley's insight:

This article taught me the true value of endorsments and how important they are in the sports industry, especially for the atheletes. Players only get a certain amount of years to play the game and continue to get paid, product endorsements is a way to continue the revenue stream. I found it interesting to learn that some of the most recognizable faces (Usain Bolt, Roger Federer, and David Beckham included) make a vast majority of their income from their endorsements. I selected this article because most atheletes do not get paid the rediculously large salaries superstars do and endorsments are thier largest form of income, as shown. This information will help me in the sport management industry by giving me a better understanding of how atheletes make a lot of their money.

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Michael Brennan's curator insight, December 12, 2013 10:36 PM

Not only are athletes paid an astronomical amount to play the sport of their choosing but just to wear clothes too!