Sports Entrepreneurship - Lanik 4367105
13 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Josh Lanik from consumer psychology
Scoop.it!

Oscar Pistorius Ad by Nike Not Looking Quite as Awesome Today

Oscar Pistorius Ad by Nike Not Looking Quite as Awesome Today | Sports Entrepreneurship - Lanik 4367105 | Scoop.it

"Gun metaphors are probably never a good idea in sports marketing. But Nike is feeling the sting more than most today, having produced this ad in 2011 with Oscar Pistorius—who now stands accused of shooting his girlfriend to death. As SBNation points out, Pistorius also appeared in a 2008 Nike campaign in which athletes refer to their bodies as weapons..."


Via Leona Ungerer
more...
Leona Ungerer's curator insight, February 15, 2013 2:34 AM

A sad day for the South African psyche.

Rescooped by Josh Lanik from Crap You Should Read
Scoop.it!

Florida College Football, Brought To You By Private Prisons

Florida College Football, Brought To You By Private Prisons | Sports Entrepreneurship - Lanik 4367105 | Scoop.it

For more than two years, Florida Atlantic University has been searching for the name of a corporate sponsor to adorn its new 30,000-seat, palm-ringed football stadium.

The public university on Tuesday announced an unconventional partner: the nation's second-largest operator of for-profit prisons, the GEO Group Inc. Thenewly christened GEO Group Stadium came as part of a $6 million donation from the prison company's charitable foundation, which will be paid out to Florida Atlantic over 12 years.

America has a long tradition of unusual corporate athletic sponsorships -- Cleveland's Quicken Loans Arena and Houston's Enron Field (now Minute Maid Park) come to mind. But the GEO Group Stadium puzzled several experienced sports marketing experts.

Stadium sponsorships usually involve a product that a company wants to market to consumers: Cars, in the case of the Mercedez-Benz Superdome in New Orleans; or bank services, with Citi Field in New York. GEO Group's customers are government agencies offering contracts. Prisoners don't have a choice of where they land behind bars.

"It appears to be a charitable gift that is trying to be a marketing vehicle, and it just doesn't make a lot of sense," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon's business school. "To link themselves with an athletic department when their business is locking people up, it just doesn't connect to me really well."

Critics of the private prison industry said the donation to a public university in Florida falls in line with efforts to gain influence with state and local public officials who decide whether to hand out contracts.

"The company is dependent on public dollars for all of its profits," said Bob Libal, executive director of Grassroots Leadership, a criminal justice advocacy group. "When you look at other things that GEO gives to, it's generally in communities where they either have contracts or are seeking contracts, and certainly Florida is a state where GEO has tremendous interest."

(click pic to continue reading)


Via The Ryno
more...
The Ryno's curator insight, February 20, 2013 11:54 AM

The Private Prison industry is possibly the most disgusting industry in our country, and easily the most destructive force against our Civil rights and freedoms. Now they'll have their name on FAU's football stadium.

Oh, the beautiful side of capitalism...

Scooped by Josh Lanik
Scoop.it!

Web sites blur line between fantasy sports and gambling

Web sites blur line between fantasy sports and gambling | Sports Entrepreneurship - Lanik 4367105 | Scoop.it

Daily fantasy sports sites, which have provided people with a legal way to play the odds online, seem increasingly vulnerable to legal challenge.

more...
No comment yet.
Rescooped by Josh Lanik from The Marketing Tech Playground.
Scoop.it!

7 Marketing Tips from March Madness 2013

7 Marketing Tips from March Madness 2013 | Sports Entrepreneurship - Lanik 4367105 | Scoop.it
The excitement is building for March Madness 2013! Often regarded as one of the year's best examples of pure athleticism and competition, the annual NCAA basketball tournament, is full of drama, hard work, strategy and goals.

Via Ron Selvey
more...
No comment yet.
Rescooped by Josh Lanik from Winning The Internet
Scoop.it!

Nebraska fifth-grader Max Kohll sent to principal for organizing class’ NCAA bracket

Nebraska fifth-grader Max Kohll sent to principal for organizing class’ NCAA bracket | Sports Entrepreneurship - Lanik 4367105 | Scoop.it
Technically, running an NCAA Tournament office pool is illegal if you collect money. After all, that's unsanctioned sports gambling.

Via Jon Samuelson
more...
No comment yet.
Scooped by Josh Lanik
Scoop.it!

Sports Update: The Breakdown-3/17/2013

Sports Update: The Breakdown-3/17/2013 | Sports Entrepreneurship - Lanik 4367105 | Scoop.it
    NCAAB: March Madness, let the games begin, the tournament is set, get your brackets ready, the number 1 seeds are Gonzaga, Louisville, Kansas and Indiana, I think all the 1's have a tough road ahead of them, to me the easier path seems set for...
more...
No comment yet.
Rescooped by Josh Lanik from Mascots
Scoop.it!

10 Most Popular Sports Mascots In America -

10 Most Popular Sports Mascots In America - | Sports Entrepreneurship - Lanik 4367105 | Scoop.it
For a sports team, one of the most important components in marketing to fans is the mascot. Which score the highest?

Via Glenn Street - mascots.com
more...
No comment yet.
Rescooped by Josh Lanik from My Collection Of Amazing and Useful Webpages Bookmark Now
Scoop.it!

Authentic Sports Collectibles - Are Your Collectibles Legit?

Authentic Sports Collectibles - Are Your Collectibles Legit? | Sports Entrepreneurship - Lanik 4367105 | Scoop.it

If you have products in your sports memorabilia collection that are autographed ... however not authenticated ... then James Spence is some you must. Due to the ever-growing issues concerning fraudulent trademarks on sports memorabilia, hobbyists need to feel confident concerning their authentic sports collectibles. Spence of JSA Authentication is just like an authentic sports collectibles investigator who can inform collectors if the signature on their cherished sports memorabilia is actual or fake.


Via Norma Butler
more...
No comment yet.
Rescooped by Josh Lanik from Social Kat Nips
Scoop.it!

MLB adopts social media policy

MLB adopts social media policy | Sports Entrepreneurship - Lanik 4367105 | Scoop.it

MLB adopts social media policyS.  Major League Baseball released a social media policy on Tuesday, placing some limits on what and when players can share on Twitter and Facebook.


Via Social Kool Kats
more...
No comment yet.
Scooped by Josh Lanik
Scoop.it!

Mobile second-screen experiences will be star player in March Madness marketing

Mobile second-screen experiences will be star player in March Madness marketing | Sports Entrepreneurship - Lanik 4367105 | Scoop.it

Second-screen experience to be major part of March Madness: 


Brands will be following up on their second-screen campaigns for this year's Super Bowl with new mobile appeals connected to the NCAA Men's Basketball Tournament. The length of the tournament and heavy involvement of younger viewers is likely to mean that Super Bowl records for second-screen engagement will be broken, according to Brunner's Shaun Quigley. The Internet Innovation Alliance says the tournament could produce 18 million hours of streaming video consumption.

more...
No comment yet.
Scooped by Josh Lanik
Scoop.it!

The Richest People In Sports - Business Insider

The Richest People In Sports - Business Insider | Sports Entrepreneurship - Lanik 4367105 | Scoop.it
Professional athletes rake in tons of money every year for playing the game they love. But the real money comes when you own the show. Forbes put out its annual Billionaires list on Monday and the billionaires of the sports ...
more...
No comment yet.
Scooped by Josh Lanik
Scoop.it!

Another gambling option: NJ to allow casinos to offer fantasy sports betting using real money

ATLANTIC CITY, N.J. — Peyton Manning’s touchdown passes, Adrian Peterson’s first downs and Darrelle Revis’ interceptions could combine to make someone rich this fall.
more...
No comment yet.