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Rescooped by Ehud Riven from Public Relations & Social Marketing Insight
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How digital has transformed the NBA

How digital has transformed the NBA | Sports | Scoop.it

The NBA’s 68th glorious season off to a roaring start and the storylines are coming faster than John Wall in transition.

 

However, one of the more subtle headlines is how technology is changing almost every facet of the game.

 

While basketball is no longer bound to the 13 original rules conceived when Dr James Naismith invented the game in 1891, the digital transformation of the NBA over the last few years has significantly impacted how the game is played, consumed, advertised and much more.

 

With the aid of social media, online streaming and stats, lets have a look at how digital has changed the NBA experience...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 16, 2013 10:49 AM

Awesome! LeBron live on your tablet and smartphone. Entertainment and content marketing all rolled up together. Great lessons and learning.

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To woo fans, NBA ups its stat game

To woo fans, NBA ups its stat game | Sports | Scoop.it
The NBA unveiled a new statistics and video page so detailed that it will only interest hardcore fans. So, why invest in such flashy tech? Because it's the future.

Via Thomas Faltin
Ehud Riven's insight:

Fans are smarter than before, or at least more into analytics, so is the NBA it seems.

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Jake Botelho's curator insight, January 14, 2014 11:40 PM

Even though the NBA is at the top, they are still making new ways for the fans to easily get the stats and information they want. This new system gives you every stat of the game, and videos to go with them. For instance, if you wanted to see each and every one of Lebrons points and how he got them, all you would have to do is go to NBA.com/stats and its all right there for you. This is a wonderful system for any fan and it only supports the NBA's excellence.

Donald Duck's curator insight, December 29, 2014 11:43 AM

NBA is stat game - new statistics

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NBA Rookie Blog: Cody Zeller

NBA Rookie Blog: Cody Zeller | Sports | Scoop.it
Charlotte Bobcats' Cody Zeller's NBA family affair. (Get in inside look at the life of a first-year pro baller.

Via Thomas Faltin
Ehud Riven's insight:

I actually thought he'd be better by now... 

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Forbes: Texas Longhorns are college football's most valuable ...

Forbes: Texas Longhorns are college football's most valuable ... | Sports | Scoop.it
Brett Davis-USA TODAY Sports According to Forbes, the University of Texas football program is the most valuable in all of college football. The Texa.
Ehud Riven's insight:

The Longhorns might suck on the field (well, not suck, but not too great), but they're doing OK money-wise.

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