Sports Brands & Product Marketing & Footwear
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Sports Brands & Product Marketing & Footwear
Gathering info on Sports Brands & Product Marketing & Footwear
Curated by Philippe Bun
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Rescooped by Philippe Bun from Sports Engineering
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New Study May Turn Barefoot Running On Its Head

New Study May Turn Barefoot Running On Its Head | Sports Brands & Product Marketing & Footwear | Scoop.it

If humans had evolved to land on the forefoot rather than the heel, then using traditional running shoes—which tend to reinforce rear-foot running—was definitely not the way to go anymore. Soon bare feet were everywhere. In a 2011 article in the New York Times Sunday magazine, McDougall reported that barefoot shoes had skyrocketed into a $1.7 billion industry.


Via Julian Chua
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What Will the Lacoste Polo of the Future Look Like? | Creativity Pick of the Day - Advertising Age

What Will the Lacoste Polo of the Future Look Like? | Creativity Pick of the Day - Advertising Age | Sports Brands & Product Marketing & Footwear | Scoop.it
lacoste celebrates its 80th birthday with a look towards the polo of the future, in this video by agency mnstr.
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Rescooped by Philippe Bun from Sports Engineering
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The technology behind the new Nike Flyknit One+ trainer - Pocket-lint

The technology behind the new Nike Flyknit One+ trainer - Pocket-lint | Sports Brands & Product Marketing & Footwear | Scoop.it
Mo Farah’s jaw-dropping 10,000 metre gold medal at the London 2012 Olympics was backed by some of the most cutting-edge technology in sport.

Via Julian Chua
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Rescooped by Philippe Bun from FOOTWEAR INDUSTRY NEWS
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Vibram CEO to Launch New Footwear Brand

Vibram CEO to Launch New Footwear Brand | Sports Brands & Product Marketing & Footwear | Scoop.it
We can expect to see a new set of CrossFit shoes on the market next year, with former Vibram CEO Tony Post, launching a brand new range of footwear this week.

Via ShoeCurator
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Rescooped by Philippe Bun from Sports Engineering
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Nike Looks to Accelerate Tech Innovation

Nike Looks to Accelerate Tech Innovation | Sports Brands & Product Marketing & Footwear | Scoop.it
The firm is partnering with business incubator TechStars to mentor digital startup companies.

 

Nike is hoping to foster the next big digital startup.

 

The Beaverton, Ore.-based athletic firm announced a new initiative, in partnership with business incubator TechStars, to develop and mentor fledgling tech companies looking to leverage the brand’s digital platforms for activities such as training, coaching and gaming.

 

As part of the program, dubbed the Nike+ Accelerator, Nike will host 10 startups to be a part of a three-month curriculum beginning in March and culminating in technology investor demonstration days at Nike world headquarters and California’s Silicon Valley.


Via Carine, Julian Chua
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Julian Chua's comment, December 13, 2012 8:40 PM
A better link: http://www.medgadget.com/2012/12/nike-accelerator-program-drives-startups-utilizing-nike-tech-to-just-do-it-better.html
Carine's comment, December 14, 2012 3:27 AM
Nice, thank you !
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Sporting Goods Stores - Sports Equipment Retailers

Sporting Goods Stores - Sports Equipment Retailers | Sports Brands & Product Marketing & Footwear | Scoop.it
These sporting goods stores and manufacturers offer a broad selection of sports equipment and outdoor gear.
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Rescooped by Philippe Bun from FOOTWEAR INDUSTRY NEWS
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Forget sky-high heels, it's all about flats this season

Forget sky-high heels, it's all about flats this season | Sports Brands & Product Marketing & Footwear | Scoop.it
Where crimes against fashion are concerned, few are more disturbing than sky-high shoes. Or, worse, shoes in which the wearer can’t make it from front door to bus-stop without stumbling like a new-born giraffe on a pub crawl.

Via ShoeCurator
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Rescooped by Philippe Bun from Luxury Leather Goods
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Design in Motion - John Lobb for Aston Martin

Presenting the 'Winner Sport', co-designed by Aston Martin's Director of Design Marek Reichman and John Lobb's Creative Director Andrés Hernández, this sleek...

Via Daines & Hathaway
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Rescooped by Philippe Bun from Trends in Sustainability
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The true cost of clothing

The true cost of clothing | Sports Brands & Product Marketing & Footwear | Scoop.it
Past True Cost columns have relied on generic product data. This month, we provide a case study based on actual product data, following the work PUMA has done to identify the environmental price tag of its products.

PUMA wanted to understand whether its efforts to develop more sustainable clothing products had in fact been making a positive difference after all environmental impacts across the full product lifecycle had been taken into account.

The PUMA Product Environmental Profit and Loss (EP&L) analysis compares a pair of PUMA’s conventional Suede sneakers versus a pair of PUMA’s soon-to-be-launched biodegradable InCycle Basket sneakers.

The analysis takes account of the environmental impacts caused by greenhouse gas (GHG) emissions, waste and air pollution, as well as the use of natural resources such as water and land along the entire value chain, from the generation of raw materials and production processes to the consumer phase where the product is used, washed, dried, ironed and ultimately discarded.
Via Olive Ventures
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New Balance Skate Shoes - Transworld Skateboarding

New Balance Skate ShoesTransworld SkateboardingBranded as New Balance Numeric® or NB#® Black Box will produce and market performance footwear and apparel for skateboarding.

Via Andrea Martinez
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Andrea Martinez's curator insight, December 12, 2012 7:36 AM

Nuove shoes da non skater, Ci mancavano?

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Nike+ Presents: NikeFuel Missions

Coming soon... RSVP to get the latest updates and be the first to play: http://gonike.me/missionrsvp Introducing NikeFuel Missions, the first game powered by...

Via Dario Zgrablic
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