There was a time when the television was king, and it was not so long ago. Some would argue, given that the Premier League rakes in around £8.5billion for the TV broadcasting rights to ‘their’ product, that the crown has barely slipped from atop the television set, even if it is now a curved, 70-inch LED screen rather than a box of cathode ray tubes taking up an area fit for a small shipping container in the corner of the living room.
NBCU appears to be the only media company to get an IPO investment in massively popular social network Snapchat. It's the latest big digital bet from NBC.
After Snapchat's IPO on Wall Street, the company revealed how big its NFL audience was for the first time with 42 million unique viewers tapping in last season.
Une expérience inéditePour la première fois, les utilisateurs français ont pu regarder une compétition sportive en direct sur Twitter dimanche dernier à l’occasion du match France
There was huge buzz around Twitter’s mega partnerships with leagues like the NFL and how the live streaming of games on the platform will be transformative.
Media organizations, repeat after me: Facebook is not made for you. It may adapt somewhat to your presence, but ultimately it’s made for the 1 billion-plus people who are having a conversation on it…
It looks easy to compose an elegy for television advertising in the UK. Its market share has been static for years. Viewers are drifting to video-on-demand and gorging on box sets partly to avoid watching advertising.
The time U.S. users are spending in mobile apps is continuing to grow; according to new data released this week by analytics firm Flurry, we're up to 5 hours..
Discovery Communications has created a new exclusive Olympic Games partnership opportunity for mobile operators to deliver the action to their customers.
EMarketer finds that Snapchat’s growth has momentum in its favor, increasingly with generation X, with as much as 10% of its audience aged 45 and older, although Facebook-owned Instagram is likely to remain the larger of the two before 2021.
Mike Costello is a sports correspondent and commentator for BBC Radio 5 live. He talks about the skills needed to be a radio sports commentator whilst covering the world title boxing match between Carl Froch and Yusaf Mack for 5 live.
Good enough and convenient. That's proved a winning strategy for Instagram's clone, according to a dozen analytics providers, social media celebrities, and..
Snapchat is changing the way we consume TV. That’s right; the ever-popular communications app is branching out from its photos and videos that disappear in 10 seconds. Now, the company – which is set to go public in March – is bankrolling the production of original “shows” for the generation of minimal attention spans
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