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How brands grew on Facebook during the London 2012 Olympics [infographic]

How brands grew on Facebook during the London 2012 Olympics [infographic] | Sport Tourism | Scoop.it

Throughout the 2012 Olympic and Paralympic games, there has been plenty of attention on how the events have fuelled social media activity.

 

On Facebook, despite big differences in strategies, most of the sponsors and partners have dedicated the majority of their posts to content relating to the games.

 

Those that have managed to generate the most engagement (when looking at number of interactions relative to number of fans) have been team sponsor pages such as ‘BP Team USA’ and ‘Team EDF’, those with a particular angle on the games such as ‘Thank You, Mom by P&G’ or otherwise pages such as ‘Cadbury UK’ that have given over their pages to the games and and used to generate engaging content and interactions with their fans rather than relying on simply mentioning the athletes and events.

 

The actual impact that the games have had on the size of fan bases of sponsors and partners is inevitably variable. In many cases it has been those brands that drove engagement (BP, P&G, Cadbury’s) that have also seen strong growth in the size of their fan bases (see chart below).

 

And whilst some seem to have seen a jump in growth during the actual games (e.g. Acer) – for others such as British Airways and Samsung – any boost from the games has been on top of a longer trend.

 

As well as driving engagement, many of the sponsors will have been driving fan acquisition using paid campaigns and looking to benefit from brand awareness through other channels during the games.

 

In terms of relative growth in fans, Visa, grew by more than 150%, from 1 million fans in mid June to 2.5 million since the end of June. All this despite posting no content on their Fan page! Coca-cola meanwhile, amassed more than 7 million new fans since June to hit 50 million fans – despite relatively low engagement with their content related to the games (click here to enlarge image).

 

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Tobago cycling all set to boost sports tourism

Tobago cycling all set to boost sports tourism | Sport Tourism | Scoop.it
Since being accredited in 2011 by the Geneva-based world governing body for cycling (UCI), the home grown Tobago International Cycling Classic (TICC) has been rapidly making an indelible mark on the i (Tobago cycling all set to boost sports...
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Asian Sponsorship Association will help promote sports tourism, say experts - Channel News Asia

Asian Sponsorship Association will help promote sports tourism, say experts - Channel News Asia | Sport Tourism | Scoop.it
Channel News Asia Asian Sponsorship Association will help promote sports tourism, say experts Channel News Asia Jean Ng, deputy director of F1 & Sports at the Singapore Tourism Board, said: "We definitely anticipate that with the Sports Hub...
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In older athletes, region sees potential for sports tourism niche - Sarasota Herald-Tribune

eTurboNews In older athletes, region sees potential for sports tourism niche Sarasota Herald-Tribune With a successful Pan American Masters Swimming Championship in June and this past week's USRowing Masters Championship under their belts, Sarasota...
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Sports Tourism: Alleviating Youth Unemployment in Southern Africa - The Southern Times

Sports Tourism: Alleviating Youth Unemployment in Southern Africa - The Southern Times | Sport Tourism | Scoop.it
Sports Tourism: Alleviating Youth Unemployment in Southern Africa The Southern Times Sport has generally played a great role in post-independence Africa and more specifically in Southern Africa with regard to nation-building engendered by national...
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Sports tourism contributing to Jersey's economy? - Channel Television

Sports tourism contributing to Jersey's economy? - Channel Television | Sport Tourism | Scoop.it
Channel Television
Sports tourism contributing to Jersey's economy?
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Hopes for a Tokyo Olympics boost sportswear, tourism stocks - The West Australian

Hopes for a Tokyo Olympics boost sportswear, tourism stocks - The West Australian | Sport Tourism | Scoop.it
The West Australian Hopes for a Tokyo Olympics boost sportswear, tourism stocks The West Australian TOKYO (Reuters) - As Tokyo's chances of hosting the 2020 Olympic Games increase, investors are looking beyond the more obvious infrastructure bets...
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Two Olympias: A Plan to Save the Olympic Games : The New Yorker

Two Olympias: A Plan to Save the Olympic Games : The New Yorker | Sport Tourism | Scoop.it
A humble proposal to save the Games: gleaming twin cities—non-governmental, self-contained mini-metropolises engineered and constructed specifically to host the Olympics.
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TABLE-Japanese firms likely to benefit from a Tokyo Olympics - Reuters AlertNet

TABLE-Japanese firms likely to benefit from a Tokyo Olympics - Reuters AlertNet | Sport Tourism | Scoop.it
TABLE-Japanese firms likely to benefit from a Tokyo Olympics Reuters AlertNet TOKYO, Aug 30 (Reuters) - As Tokyo's chances of hosting the 2020 Olympic Games increase, investors are looking beyond the more obvious infrastructure stocks to...
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Sport tourism as economic stimulus - Gisborne Herald

Sport tourism as economic stimulus - Gisborne Herald | Sport Tourism | Scoop.it
Sport tourism as economic stimulus
Gisborne Herald
One thing I have noticed happening more here is sport tourism, which is a good way to showcase what we have on offer. In order to grow our great region, we need to give people a taste of it.
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Good facilities the key driver of sport tourism - Gisborne Herald

Good facilities the key driver of sport tourism - Gisborne Herald | Sport Tourism | Scoop.it
Good facilities the key driver of sport tourism
Gisborne Herald
Councillor Rehette Stoltz's article on “Sport tourism as economic stimulus” hit the nail on the head. This is most definitely a way to help grow our region.
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SPORTS TOURISM: Famous Mount Fuji Now a UNESCO World Heritage Site - Sports Features Communications

SPORTS TOURISM: Famous Mount Fuji Now a UNESCO World Heritage Site - Sports Features Communications | Sport Tourism | Scoop.it
Sports Features Communications
SPORTS TOURISM: Famous Mount Fuji Now a UNESCO World Heritage Site
Sports Features Communications
Should Tokyo win the IOC nod for the Summer Games on September 7th Mt.
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