Sport Management 101: Gardner, T
34 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Tom Gardner
Scoop.it!

'Art Of War' Management Advice - Business Insider

'Art Of War' Management Advice - Business Insider | Sport Management 101: Gardner, T | Scoop.it
'The Art Of War' offers a lot of great advice that still applies to business today, despite being thousands of years old.
more...
No comment yet.
Rescooped by Tom Gardner from Palestine
Scoop.it!

Five coaches sacked ahead of NFL playoffs

Five coaches sacked ahead of NFL playoffs | Sport Management 101: Gardner, T | Scoop.it
Washington, Detroit, Minnesota, Tampa Bay and Cleveland relieve coaches of their duties after poor show in the NFL.

Via Ramy Jabbar رامي
more...
No comment yet.
Rescooped by Tom Gardner from FOOD? HEALTH? DISEASE? NATURAL CURES???
Scoop.it!

How One NFL Team Will Turn Food Waste Into Renewable Energy | EcoWatch

How One NFL Team Will Turn Food Waste Into Renewable Energy | EcoWatch | Sport Management 101: Gardner, T | Scoop.it
RT @EcoWatch: How 1 NFL Team Will Turn #FoodWaste Into #RenewableEnergy http://t.co/7ZaxUpaW6g @foodfuelfuture @Browns @FEStadium @Grind2En…

Via Troy Mccomas (troy48)
more...
No comment yet.
Rescooped by Tom Gardner from Digital-News on Scoop.it today
Scoop.it!

But Nobody Even Makes Any Money on College Sports

But Nobody Even Makes Any Money on College Sports | Sport Management 101: Gardner, T | Scoop.it
On Monday night, millions will tune in to watch Florida State play Auburn in the last BCS title game. The schools’ conferences, the SEC and ACC, will each receive more than $20 million, which they will distribute to their member universities.

Via Thomas Faltin
more...
No comment yet.
Rescooped by Tom Gardner from The Business of Sports Management
Scoop.it!

How are football clubs combating Twitter misuse by players? | The Wall Blog

How are football clubs combating Twitter misuse by players? | The Wall Blog | Sport Management 101: Gardner, T | Scoop.it
With over 13.8 million Twitter followers combined, Premier League football clubs have quickly become a source of information and entertainment to the Twitter

Via John Beech
more...
No comment yet.
Rescooped by Tom Gardner from The MarTech Digest
Scoop.it!

The Blueprint for a Real Content Marketing Plan - ClickZ | #TheMarketingAutomationAlert

The Blueprint for a Real Content Marketing Plan - ClickZ | #TheMarketingAutomationAlert | Sport Management 101: Gardner, T | Scoop.it
Aaron Kahlow shares his cliff notes, down and dirty version of a content marketing blueprint, with everything important for content marketing in 2014.

 

Basic/ Digest...

 

Get to Know Your Audience

Reevaluate who you are targeting, what they are doing and their personal and professional motivations, likes/dislikes and areas of interest.

 

Tie in Buying Cycle

Next, tie in their role in the buying cycle. Do they search for solutions/products like yours, or does one of their folks hand them the short list of offerings?

 

Audit Your Content Assets

What do you have by way of blog posts, webcasts, power points, videos, testimonials, ebooks, whitepapers, etc.? Determine which are really evergreen and which could be tweaked to be more relevant today.

 

SWOT

Next, start mapping content types back to your personas and do a quick Gap Analysis on the areas of interest and stages of the buying cycle that are missing and what are most important.

 

Plan Your Content

Finally, create the calendar and ownership of when and who will create this content. Much can be outsourced, curated or partnered with, so it does not all need to come from within the organization.

 

Social Sharing & Distribution

After this is all done (and yes, it's a bit more complex than above), it's time to distribute the content. Social media is a great place to start, so begin by thinking about what content is best for what channel.

 

Ads & Retargeting

After you get your social integration strategy in place, start thinking about re-targeted ads on Google Display and YouTube.

 

Measurement & Attribution

Don't forget the tracking! Attribution and attribution modeling for social media and all other channels is critical.

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).


Via CYDigital
more...
CYDigital's curator insight, January 6, 2014 8:19 PM

The B2B Content Marketing needs to include two important factors (missing from above):

  1. Content x Persona and Content x Sales Stage
  2. A comprehensive Content Marketing calendar