Sport Management 101
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CBS Radio-Nets deal far more than rights - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

CBS Radio-Nets deal far more than rights - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management 101 | Scoop.it
In January, just a couple of months before the Brooklyn Nets’ radio rights deal with WFAN was expiring after nine years, CBS Radio President and CEO Dan Mason visited Brett Yormark, CEO of the Nets and Barclays Center, to start renewal talks.
Gabrielle Benedetto's insight:

1. The CBS radio rights for the Nets is about to expire. When CBS Radio President and CEO Dan Mason and Brett Yormark, CEO of the Nets and Barclays Center met to talk about renewing the agreement, they came out with a broader deal. They agreed to a four-year deal which gives CBS radio rights to other events at the Barclays Center and sets the companies up to co-produce concerts and other events at the arena. This is the first type of deal that CBS radio has made and they are interested in exploring similar deals with other teams and arenas. The deal with the Nets is a four-year deal and sources say the deal is worth more than $5 million. This is not a straight rights deal because it is not just the advertising from games on the radio, it has a lot to do with concerts and special events. They plan to create concerts and other events such as a Taste of Brooklyn event or a dog show. The two companies would act as co-promoters of these events as well as sharing the venue. 

 

2. I found it very interesting how two major companies can come together and agree to a deal like this. Both companies are looking to expand their companies and by collaborating, they plan on doing just that. The Barclays Center is going to have a lot more events than Nets basketball. In addition, they will have college basketball games, concerts and other events that CBS will co-promote. I thought it was very interesting to learn that this deal is not centered just around the team, but the arena.

 

3. I selected this article because I thought it would be very helpful to learn how teams and venues collaborate and get big companies to sponsor them. The title got my attention when it said that CBS ‘got more than rights’. We have been learning about how important it is to have corporate sponsors, so I thought it would be a good article to read and find out more about how that works.

 

4. This information will be helpful in the sport management industry because since this is the first time that a company and a venue have come together for a project like this. I think this is good information to know because if it is successful, CBS is going to want to do this with other teams and venues and the competing companies will also want to do this. 

 
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At the half: Broncos finishing two 50-yard line concourse bars - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

At the half: Broncos finishing two 50-yard line concourse bars - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management 101 | Scoop.it
T he Denver Broncos are building two concourse bars at midfield tied to the team’s $32 million investment in stadium upgrades. The bar retrofits alone cost $3 million, including $500,000 coming from Centerplate , the Broncos&rs...
Gabrielle Benedetto's insight:

1. After reading this article, I learned that the Denver Broncos are building two concourse bars at midfield in their stadium. The two new bars are part of a $32 million investment in stadium upgrades. The bars are set to open on September 23, the second regular season home game. These bars are set up in open space that usually gets a lot of foot traffic on game days.  Before the bars were built, there were portable carts. Now, with these bars, fans will be able to come sit down and have a drink. There are drink rails and tables where the fans can hang out and watch early NFL games on the video walls. The Broncos are not the only team to install concourse bars in their stadium. The Carolina Panthers have a small Bud-Light branded bar on their main concourse. The east side bar and the west side bar will serve different kinds of beer. The 50-Yard Bar East will serve Colorado craft beers as well as local brews such as New Belgium and Blue Moon seasonals. The 50-Yard Bar West will serve Leinenkugel’s seasonals along with New Belgium’s Fat Tire and Blue Moon. Andy Gorchv, the manager of the stadium hopes the bars will create more revenue for the team and that the bars could be branded for sponsors in the future. 

 

2. I found it interesting that the Denver Broncos were creating bars in their stadium where fans can go get a beer and watch a game from the bar. I thought it was interesting that they created two bars on each half of the field. This is a good strategy, however, because fans on the east side can go to the east-side bar and fans on the west-side can go to the west-side bar. This will make the bars less crowded since not everyone will have to go to the same bar. I also found it interesting that the Broncos are not the first team to install a concourse bar in their stadium. This seems like it could be an upcoming trend that will soon appear in every NFL stadium.

 

 

3. I selected this article because I thought it would be very interesting to learn about what goes on behind the scenes of running and choosing what products have a spot in the stadium. I go to a lot of Patriots games and so when I saw the title of this article, I thought it would be cool to find out how the venders land a spot in the stadium.

 

4. This information will help me in the sport management industry because I want to plan events for a team. It is important to accommodate your fans so that they want to come back to the facility you run. The information in this article will help me because it did just that. The stadium is creating two concourse bars so fans can sit and enjoy a beer, instead of just getting it and taking it back to their seats. If this is successful, other stadiums are going to want to do something similar so it is a good article to read to learn more about the future trends in the sport management industry

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Pros will soon swing data-collecting racket - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Pros will soon swing data-collecting racket - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management 101 | Scoop.it
Editor's note: This story is revised from the print edition.
Gabrielle Benedetto's insight:

1.  After reading this article, I learned that the famous tennis racket company Babolat is going to come out with a tennis racket that will record data on the player’s performance. Babolat has plans on producing this racket that while playing tennis records data such as the vibrations from the ball hitting the strings. Once a player is finished playing, they can go and plug their racket into the USB port that is in the handle knob and retrieve their data from that match. The handle of the racket is where the technology is that allows for the racket to record the data. Rafael Nadal, Babolat’s most prominent spokesperson, will probably use this racket in upcoming years, however he will probably not be the first player to use this new racket. The reason for this is that Nadal does not use the same frame as the Babolat Play frame. The expected price of this racket is $399, which is the most expensive racket on the market today. The most expensive rackets are usually around $250. They are uncertain as to whether or not Babolat Play will be a success in the tennis league. They are however, planning some social media and advertisements in tennis outlets to promote this racket. Babolat knows the U.S. is dominant in social media and acceptance of weird products, so they are launching this racket in the U.S.

 

2.  This article was filled with a lot of interesting and educational information. I learned about how Babolat’s new racket works. The technology is in the handle of the racket and after a player is done playing, they can plug their racket in to the USB port that is in the handle knob of the racket. I also found it interesting that even though Rafael Nadal is the most prominent spokesperson for Babolat, he will most likely not be the first player to actually play with this racket because Nadal plays with a different frame than the frame of the Babolat Play. I also found it very interesting that this is the first product Babolat is launching in the United States. They have always launched their rackets in Europe, but since the U.S. is an expert in social media, they have decided to launch the racket here hoping that social media will help make it a successful racket.

 

 

3.  I selected this article because I don’t always hear a lot about tennis. I read the headline from the Sports Business Journal and thought that this article sounded very interesting. I also thought it would be helpful to learn how a sports business company is selling and promoting a new product.

 

4.  This article will be very helpful in the sport management industry because it shows just how fast technology moves. They have now created a racket that records the data of the tennis player and all they have to do is play tennis with it. It shows that technology is always changing and that it is important to stay on top of the new products that are coming out. This will also help in the sport management industry because it talks about how Babolat is going to use social media to promote this new racket to try to get it to sell.

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How StubHub built a home in sports - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

How StubHub built a home in sports - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management 101 | Scoop.it
When Jeff Fluhr and Eric Baker came up with the idea for StubHub as first-year students at Stanford business school in 2000, they identified three characteristics that made ticket resale a prime opportunity.
Gabrielle Benedetto's insight:

1. I learned a lot about ticket resale and how StubHub works from reading this article. The article started out by talking about how StubHub started out and how it became the company it is today. When StubHub first became a reality, a lot of fans were unsure if this was a legit company, or if it was a shady company. Since a lot of the fans weren’t sure if this was a trustworthy company, they did not use it. It took a lot of time and effort to get StubHub where it is today. The fans and buyers of the tickets didn’t always trust the company and it took them a few years to earn that trust. The guarantee that came with StubHub was the heart in making this a successful company. The company’s guarantee started out as a paragraph. Then it got cut down to two sentences which was still too long. Eventually they were able to name it the FanProtect Guarantee and just kept reminding fans that StubHub is like any best-in-class e-commerce company that stands behind the products they are selling. Jeff Fluhr, one of the company’s founders, knew from the beginning that the company’s guarantee was going to make or break his company. This is because tickets are perishable and they are tied to the experience and getting your money back won’t change the results of the game. Along with the company’s guarantee, StubHub focused on branding. They reached an agreement with ESPN where they bought space online at ESPN.com. With a link to their website on ESPN.com, more customers used the link to get to their website, and StubHub established a connection to the mainstream.  Over the past few years, StubHub has been able to gain more sponsorships and they have been able to get their name out there. This helped when StubHub struck a deal with the Chicago Bears and the Detroit Lions. By doing this, StubHub was able to inform season ticket holders that there was a safe way to sell their tickets to games they can’t go to so they don’t waste money. 

 

2. I found it very interesting to learn that the guarantee of this company highly contributed to the success of this company. They spent a lot of time trying to figure out the perfect guarantee so that the fans knew that this is a reliable and safe site to buy and sell tickets from. This is very important to the company because in the beginning, a lot of fans were skeptical about the company and a lot of people didn’t even know about it. With that being said, the guarantee was crucial to their success as well as the sponsorships StubHub was able to get. StubHub now has deals with 80 U.S. teams and sports venues including 23 MLB teams, 37 major college athletic programs as well as ESPN, Apple, Blackberry and Google.

 

3. I selected this article because I wanted to learn more about how StubHub became the company it is today. When I look for tickets to go to a Red Sox game or a concert I usually go to StubHub first. They are one of the leading ticket selling companies in the sport industry today. When I saw the title of this article in the Sports Business Journal, I thought it would present very valuable and interesting information on this company.

 

4. The information I learned from this article will help me a lot in the sport management industry. This is valuable information on how to successfully sell tickets that aren’t to season ticket holders. In a sports company, you make a lot of money by selling tickets to your events. It is important to be able to sell the tickets so you can earn revenue. After reading this article, I have gained more insight on how to be successful at selling tickets.

 
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Sports make their cases for return to Games - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Sports make their cases for return to Games - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management 101 | Scoop.it
Wrestling, softball/baseball and squash are jockeying to be the lone sport added to the program for the 2020 Summer Olympics, a vote with varying degrees of urgency in terms of the future for each sport.
Gabrielle Benedetto's insight:

1.  After reading this article I learned that wrestling, softball/baseball and squash are each trying to become a sport that will be added to the Olympic Games in 2020. However, only one sport will be added to these Olympic Games. This is important to each of these sports because a spot in the Olympics guarantees international broadcast that will lead to exposure of the sport across the world. Wrestling has the most urgent vote. Wrestling was part of the ancient Olympics of Greece and it has spent the past seven months improving the sport. It has added two women’s weights to address the IOC’s wish for more female participation in the Olympic Games. After being eliminated after the 2008 Olympics baseball and softball have put together a joint bid for both sports to rejoin the Olympic program in 2020. In their proposal they call for one venue where baseball will play during the first week and softball will play during the second week. Baseball and softball both have a huge number of participants, television, corporate sponsors and media attention that they can bring to the 2020 Olympic Games. For the third time, squash is trying to get a spot in the Olympics. Squash is played in 185 countries and they would have a men’s and women’s tournament. The sport can use the same venue as badminton, however critics are unsure of whether or not the Olympics needs another racket sport.

 

2.  There were a lot of key parts in this article that I found to be very interesting and educational. One thing I found very interesting was that a spot on the Olympics program guarantees $14 million every four years for the international federation behind the sport. I learned that wrestling has simplified the competition by reducing the number of sessions in a match and shifting to a cumulative scoring system. I also learned that softball and baseball have a joint proposal in which they will use the same venue but play at different weeks from each so it doesn’t overlap. The federation plans on developing a plan that will allow players from the MLB to play in the Olympics. Lastly, I did not know that squash was such a popular sport and that it is played in 185 countries.

 

3.  I selected this article because the Olympics is a part of sport management that interests me. The title caught my attention because I was upset they took baseball and softball out of the Olympics. I decided to read this article to see what was going on in trying to get those sports back into the Olympics.

 

4.  This information is good to know in the sport management industry because sport is growing worldwide. One of the reasons for sport becoming a worldwide phenomenon is because of the Olympics. This article will help me in the sport management industry because it is showing how we can work together to get different sports that are popular around the world to come together and compete against each other in the Olympics.

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Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management 101 | Scoop.it
Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
Gabrielle Benedetto's insight:

1.  I learned a lot about the Pepsi sponsorship of the NFL from this article. The article talked about how Pepsi is going to link all their products; Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi, to sponsor the NFL this season. In addition to that Pepsi will be the first brand to get the chance to sponsor the Super Bowl halftime show for Super Bowl XLVIII. Pepsi plans on taking advantage of this deal by producing five months’ worth of “consumer engagement opportunities. With this, Pepsi plans on consuming a considerable amount of consumer interest and Web traffic throughout the season as more artists for the show will be revealed. Pepsi is expecting a lot out of this deal, however, if the NFL doesn’t deliver, Pepsi can opt out of its four year halftime show sponsorship.  Pepsi is also starting a new campaign “Are you Fan Enough?” in which they will ask fans outside of the stadiums in Baltimore, New York, New England, Pittsburgh, Cleveland, Miami, Dallas, Charlotte and Jacksonville to write a message to about their favorite teams and the best message will be displayed on the stadium scoreboard throughout the game.

 

2.  I found a lot of the information in this article very interesting. I found it interesting that they announced the performer of the halftime show at the beginning of the season this year instead of waiting until the middle of the season to announce it. I also found it interesting that Pepsi is including all of their beverages in a way to reach out to all of their fans. They are doing this by using their Pepsi Max to reach the population of 18-24 year olds, Diet Pepsi to reach the population of women and Pepsi Next to reach the Hispanics who do not drink Pepsi Max.

 

 

3.  I selected this article because I thought it would be interesting to learn about how Pepsi sponsors the NFL. I want to work in the event planning aspect of sport management so I thought this article would be helpful on learning how leagues like the NFL work with companies like Pepsi to sponsor the league itself and the biggest event in the NFL, the Superbowl.

 

4.  This information will help me in the sport management industry because it is good to know about how sports teams and leagues get brands to sponsor them. Sport is a huge industry that reaches a lot of consumers. Popular brands are going to want to get their name out by sponsoring a sports league or team that lots of people will be watching.

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