Sport (Invention Inspiration)
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Sport

Sport | Sport (Invention Inspiration) | Scoop.it

Sporting content

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Being part of the ESP team, it is essential for us to curate all the latest in sporting content, especially since we're seeing some drastic changes in sport these days, due to advances in technology. Furthermore, technology has made viewing sport an entirely new activity, incomparrison to what it used to be, such as the incorporation of social TV and second screening devices. 

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Pepsi IPL takes Twitter integration to new levels for 2013

Pepsi IPL takes Twitter integration to new levels for 2013 | Sport (Invention Inspiration) | Scoop.it
This year see’s the IPL ramp up its social presence, working in collaboration with Twitter and digital agency Pulse Innovations, to engage fans like never before
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Twitter Bringing Instant Video Replays to March Madness

Twitter Bringing Instant Video Replays to March Madness | Sport (Invention Inspiration) | Scoop.it
Following March Madness on Twitter just got better, thanks to video of plays that will be tweeted out just minutes after they occur on the court.
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Why Coke Went Dark on Twitter for Nearly Two Hours During the Super Bowl | Digital - Advertising Age

Why Coke Went Dark on Twitter for Nearly Two Hours During the Super Bowl | Digital - Advertising Age | Sport (Invention Inspiration) | Scoop.it
coca-cola had its own blackout during the super bowl when twitter blocked its tweets for nearly two hours.
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Pros and Cons: Corporate Ads on NBA Jerseys May Debut in 2013 - Forbes

Pros and Cons: Corporate Ads on NBA Jerseys May Debut in 2013 - Forbes | Sport (Invention Inspiration) | Scoop.it
Credit: Getty Images via @daylife How much is jersey space worth to a corporate sponsor, and is that enough money to give up a 2-inch-by-2-inch area to change tradition in the NBA?
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Oreo scores big win on Super Bowl night with Twitter power-out ad - Brand Republic News

Oreo scores big win on Super Bowl night with Twitter power-out ad - Brand Republic News | Sport (Invention Inspiration) | Scoop.it
The biggest moment on Twitter during last night‘s Super Bowl was not during play itself, but when the lights went out at the New Orleans Superdome for 35 minutes and cookie brand Oreo scored the biggest ad win of the night.
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How Technology Has Revolutionized Tennis

How Technology Has Revolutionized Tennis | Sport (Invention Inspiration) | Scoop.it
From rackets, to ball-tracking, to social media, this infographic details the massive role technology has played in changing the sport of tennis.
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Moët & Chandon unveil Roger Federer as new ambassador

Moët & Chandon unveil Roger Federer as new ambassador | Sport (Invention Inspiration) | Scoop.it
Current world number two tennis player and multiple Grand Slam champion Roger Federer has signed a personal endorsement deal with Moët & Chandon champagne.
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Red Bull F1 team names Infiniti title sponsor

Red Bull F1 team names Infiniti title sponsor | Sport (Invention Inspiration) | Scoop.it
Victorious luxury car brand says the enhanced commercial deal will it give ‘even more worldwide’ brand exposure.
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Coca-Cola vows to bring innovative approach to Lotus F1 sponsorship

Coca-Cola vows to bring innovative approach to Lotus F1 sponsorship | Sport (Invention Inspiration) | Scoop.it
Coca-Cola will “break the conventions of traditional Formula One sponsorship” after unveiling a new partnership with the Lotus team that will provide exposure for the Burn energy drink brand, according to the beverage company’s marketing chief...
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Radio Sport launches app - Voxy

Radio Sport launches app - Voxy | Sport (Invention Inspiration) | Scoop.it
Radio Sport launches appVoxy"This is a great development for Radio Sport and is another step forward for our online content after re-launching our website late last year," said online editor Edward Swift.
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United completes sponsorship team with Denizbank deal

United completes sponsorship team with Denizbank deal | Sport (Invention Inspiration) | Scoop.it
Manchester United has agreed its 11th sponsorship deal this season by signing a four-year partnership with Turkish bank Denizbank.
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Old Trafford not for sale??

Old Trafford not for sale?? | Sport (Invention Inspiration) | Scoop.it
The rebranding of Manchester United's training complex will lead to further questions surrounding the naming rights of Old Trafford, says David Bond
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Grid-irons: you are duly sentenced to a prison-sponsored stadium

Grid-irons: you are duly sentenced to a prison-sponsored stadium | Sport (Invention Inspiration) | Scoop.it
Marina Hyde: The private prison corporation GEO Group's purchase of naming rights to the home of Florida Atlantic Owls represents a new low in the dysfunctional relationship between sport and communities...
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Heineken's "The Candidate" the Latest in Extreme Interviewing

Heineken's "The Candidate" the Latest in Extreme Interviewing | Sport (Invention Inspiration) | Scoop.it
Brandchannel - always branding. always on.
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Mindshare Invention 's comment, March 11, 2013 8:08 AM
"Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?"
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Has the beautiful game dropped the ball? | Trends | Marketing Week

Has the beautiful game dropped the ball? | Trends | Marketing Week | Sport (Invention Inspiration) | Scoop.it
Is football marketing scoring an own goal with fans?
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36% of Viewers Will Use Second Screen During Super Bowl

36% of Viewers Will Use Second Screen During Super Bowl | Sport (Invention Inspiration) | Scoop.it
What are the ingredients for a great Super Bowl party? This infographic shows you what people like.
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Digital Tennis: The 2013 Australian Open

Digital Tennis: The 2013 Australian Open | Sport (Invention Inspiration) | Scoop.it
With the Australian Open starting on Monday, the first Grand Slam of 2013, we take a look at what they doing on social media and mobile to make it the most 'social' tennis tournament yet
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A brilliant example of a Rights Holder activating in the digital/social space

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Sport and iGaming Conference: All About Sport and iGaming ...

Sport and iGaming Conference: All About Sport and iGaming ... | Sport (Invention Inspiration) | Scoop.it
2012 Sport and iGaming conference highlights the value of online gambling sponsorships of sports teams in the UK and throughout Europe.
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FIFA widens national partner category for 2018 World Cup

FIFA widens national partner category for 2018 World Cup | Sport (Invention Inspiration) | Scoop.it

FIFA has tweaked its sponsorship strategy around the World Cup by changing its ‘national supporter’ category into a ‘continental supporter’ category for the 2018 event in Russia.

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Arsenal sign new £150m sponsorship deal with Emirates

Arsenal sign new £150m sponsorship deal with Emirates | Sport (Invention Inspiration) | Scoop.it
Emirates has agreed to extend its sponsorship of Arsenal by a further five years in a deal that will net the Premier League club £150m.
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Coke enters F1 with Lotus sponsorship

Coke enters F1 with Lotus sponsorship | Sport (Invention Inspiration) | Scoop.it
Coca-Cola is entering Formula 1 with a multi-year sponsorship of the Lotus F1 Team through its global energy drink, Burn.
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ALSOK signs up as Tokyo 2020 bid partner

ALSOK signs up as Tokyo 2020 bid partner | Sport (Invention Inspiration) | Scoop.it
Security services group ALSOK has been recruited as the eighth official bid partner for Tokyo 2020, the organisation attempting to bring the Olympic Games to Japan.
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