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SportStream Announces New Contest For Fans to “Guess That Stadium”

SportStream Announces New Contest For Fans to “Guess That Stadium” | sport & digital | Scoop.it
Gain a unique glimpse into ballparks from fans across America through SportStream’s content platform.
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Twitter Is Already Selling World Cup Promoted Trends, For 2014 - Ad Age Mobile

Twitter Is Already Selling World Cup Promoted Trends, For 2014 - Ad Age Mobile | sport & digital | Scoop.it
It shows that real-time marketing is a bit of a misnomer: for big events it must be planned well in advance.
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EA Sports Leading the Way in Best Sports Sponsorship Activation Practices

EA Sports Leading the Way in Best Sports Sponsorship Activation Practices | sport & digital | Scoop.it
EA Sports activated Major League Soccer with a celebrity-studded launch event for FIFA Soccer 13. As dollars continue to pour into sports sponsorship, brands are looking for the best ways to connect to their fans in new and innovative ways.
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Les Bleus les plus influents sur les réseaux sociaux

Les Bleus les plus influents sur les réseaux sociaux | sport & digital | Scoop.it
Les stars du foot français sont aussi présents sur le terrain des réseaux sociaux. Partenaire de la…

Via Serge Valentin
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L’accord entre la Nba et Twitter ressemble à une révolution

L’accord entre la Nba et Twitter ressemble à une révolution | sport & digital | Scoop.it
NBA Digital a annoncé jeudi la signature d’un partenariat avec Twitter. Cette société (une joint-venture) crée par les deux nouveaux partenaires va...
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Igor DECROIX's curator insight, May 21, 2013 1:24 AM

NBA Digital a annoncé jeudi la signature d’un partenariat avec Twitter. Cette société (une joint-venture) crée par les deux nouveaux partenaires va...

Rescooped by @charlesbal1 from SPORT FACTORY[3] Acteurs de l'innovation
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L'Équipe Experience, comment ça marche ?

Vidéo de démonstration de L'Équipe Expérience, ou la réalité augmentée sur L'Équipe et L'Équipe Magazine.

Via SWI
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Newcastle United fans have their say on club's Twitter use

Newcastle United fans have their say on club's Twitter use | sport & digital | Scoop.it
Luddites may disagree, but it's pretty apparent that digital communications is now the front line when it comes to fan engagement for football clubs. The Premier League is a world wide brand and on...
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NBA Gives Basketball Nerds the Gift of Big Data

NBA Gives Basketball Nerds the Gift of Big Data | sport & digital | Scoop.it
A new tool introduced by the NBA gives hardcore and casual hoops fans alike access to an overwhelming amount of historical stats and data.
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The Strategy Behind the Official @SuperBowl Twitter Handle: Interview with NFL Network's Social Media Coordinator Jordan Kahana

The Strategy Behind the Official @SuperBowl Twitter Handle: Interview with NFL Network's Social Media Coordinator Jordan Kahana | sport & digital | Scoop.it
No day in the calendar year comes close to matching the build-up, hype, and magnitude of Super Bowl Sunday. People treat it as a national holiday, even though it’s not observed as such.
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Interesting views from a man who handle @SuperBowl... and 5 other millions fans

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La NASCAR donne les pleins pouvoirs à ses fans

La NASCAR donne les pleins pouvoirs à ses fans | sport & digital | Scoop.it
Pour lancer la saison et La course  sur l’anneau de Daytona la NASCAR à donné les pleins pouvoirs à ses fans. Le principe est simple, les fans peuvent voter sur internet et via l’application mobile la formule de la course.
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Un bel exemple de consumer empowerment !

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Olivier JADZINSKI 's curator insight, January 24, 2013 11:53 AM

Les règles du jeu données par les télespectateurs via les réseaux sociaux ...

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NRL 'Mission Control' Social Media Room

NRL 'Mission Control' Social Media Room | sport & digital | Scoop.it
Gatorade first made social media command centres famous a few years ago, since then they've been relatively unobtainable to most brands around the world given the cost to implement and maintain.
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Adidas Nitrocharge Power Pitch

Adidas Nitrocharge Power Pitch | sport & digital | Scoop.it
This idea is easy to explain: The energy of the players dictated the lighting of the pitch. How did they actually connect the two? That must lie in the magic of the Nitrocharge boot.


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New Baseball App Connects Fans Through Their Voices

At times, being a devoted baseball fan can be lonely.  Your favorite team plays almost every night and it can be difficult to consistently share all the action with fellow friends and fans who live all around the country.
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NFL and Verizon Strike Billion Dollar Mobile Deal

NFL and Verizon Strike Billion Dollar Mobile Deal | sport & digital | Scoop.it
According to multiple reports, the National Football League and Verizon have extended their current deal for four years valued at around $1 billion. Why is this significant?
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Marketingdigital-football – [E-réputation] B. Laffargue : « Au TFC, nous travaillons sur un guide de bonnes pratiques digitales »

Marketingdigital-football – [E-réputation] B. Laffargue : « Au TFC, nous travaillons sur un guide de bonnes pratiques digitales » | sport & digital | Scoop.it
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La télévision 2.0 : quelles opportunités pour les diffuseurs sportifs ? : Marketing professionnel – Le marketing pour les professionnels

La télévision 2.0 : quelles opportunités pour les diffuseurs sportifs ? : Marketing professionnel – Le marketing pour les professionnels | sport & digital | Scoop.it
Fini le sportif du dimanche. Out le supporter avachi, bière en main devant son match de foot. Place au téléspectateur ...
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Mobile Inside Out | The Migala Report

Mobile Inside Out | The Migala Report | sport & digital | Scoop.it
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A closer look at mobile usages in stadiums

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36% of Viewers Will Use Second Screen During Super Bowl

36% of Viewers Will Use Second Screen During Super Bowl | sport & digital | Scoop.it
What are the ingredients for a great Super Bowl party? This infographic shows you what people like.
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Le gymnase du futur

Le gymnase du futur | sport & digital | Scoop.it
Si vous fréquentez les gymnases, vous savez que le marquage au sol est assez perturbant lorsque vous ne faites pas le sport pour lequel le terrain a été pensé. C’est...
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