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Rescooped by Jamie Snow from Integrated Marketing Communications (IMC)
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How To Create the Perfect Post on Social Platforms

How To Create the Perfect Post on Social Platforms | Marketing Communication | Scoop.it
Posting on social media sites such as Facebook, Google + and others isn't rocket science. Or is it? Could there be a method to the madness of posting and publishing content with so many social options available?

Via Manish Dhane, Dugguri
Jamie Snow's insight:

There is the dilemma of what type of content works best, how to properly format posts, whether to use images or not and if so, what kind of images to use, focusing energies on the most productive times of any given day and so much more. The infographic shows the relevance of links, positivity information and imagery. Engagement will flow from the user experience with the brand online therefore must reflect the needs. All social media has different tools to create effective results and timing to make you stand out. 

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William Creedy's curator insight, October 2, 2014 10:13 PM

Creating the perfect post is on everyone's mine, from the teen behind the screen to the business looking for brand awareness, if you can present a message in a way that it catches on, communicating that message was a success= Value

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The Pros and Cons of Social Media Marketing - Marketing Technology Blog

The Pros and Cons of Social Media Marketing - Marketing Technology Blog | Marketing Communication | Scoop.it

The premise of the infographic is good and bad, but I don’t know that it quite hit the nail on the head. The pros (good) are all very valid statistics supporting social media marketing efforts, but the cons speaks to gaps in understanding, strategy and analysis more than marketing with the medium. Let’s take them one at a time.

50% of C-Suite aren’t convinced of social media’s value. This could be a number of issues. The staff may not be accurately measuring the impact and providing the appropriate reports to their C-Suite. They also may not be recognizing the long-term impact of communicating effectively with your social audience and the benefits that are more difficult to measure.Social media only accounts for 1.14% of all e-commerce traffic. I’m calling bogus on this for a number of reasons. First and foremost, most people are utilizing applications to interact with social media. This isn’t a small number… up to 90% of your social media referrals may not be measured within analytics because they’re coming to a direct link from an app. Not to mention the influence and discovery that social media offers. The conversion may not happen from a direct interaction – but everyone knows that Word of Mouth has an enormous impact on the products and services we purchase – and social is WOM.85% of companies do not connect social activity to business outcomes. As with #1, this isn’t something bad about social media marketing, this is an internal corporate issue. The ability to communicate effectively, engage, nurture, upsell, collect feedback and provide a personal touch with your customers is so efficient with social media. If companies aren’t leveraging it, that’s their fault… not the fault of social.Email still outperforms social media in terms of conversions 40 to 1. No doubt… but if you have someone’s email address, that means that you already have a relationship with them! Social provides the opportunity to build a relationship enough to gather the email address! We share these posts on the Marketing Technology blog on social where they are shared… then people come to our site and sign up for email! You can’t compare apples and oranges like this.Social media programs are CMOs’ 6th-ranking concerns (58 percent). Their first is improving processes and going mobile. I’m not going to criticize this stat… social media being a top 6 issue shows you the weight it has above other strategies. One note on this, though… Social is Mobile… why do you think you’re getting your site mobile optimized? Search? Yes… but social is critical as well.

This new OutMarket infographic explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are. What’s the good and the bad of social media marketing? Take a look at the good and pat yourself on the back for making it relevant within your organization. Then, take a look at the bad and follow our three tips to make sure you’re demonstrating social’s value and tying it to results.

 



Jamie Snow's insight:

Looking at the strengths and weaknesses of social media and if it has to be implemented as a must have for brands. I believe in the need for a social interaction with a brand but whether this is a must have may not be true. Reviews are more trustworthy with word of mouth and personalisation showing why email performs better so therefore a presence should be a central input but a personal connection is vital in creating the loyalty or purchase behaviour then necessarily cluttering social media. Social media is more for awareness.

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cordelia stewart's curator insight, September 25, 2014 1:57 PM

With the growth of the internet far surpassing television as the most widely used medium it has become something which a marketer cannot ignore if it wants to reach its segments effectively.
this article provides a useful brief outline on some points a marketer should be aware of when creating an online presence.

RITU DANGOL's curator insight, September 29, 2014 2:30 PM

Social Media marketing is a fantastic device for the company.  There are a great many advantages that can be utilized such as rapid viral exposure for products, increased search engine rankings and above all qualified leads and sales. 

Social-media marketing is an admirable way for businesses to expand their marketing to the public at a much lower cost than traditional marketing. 

However, social media can be a powerful marketing tool, it's not completely risk-free. Fans and followers are free to post their comments on these platforms, exposing your business to the chances of negative publicity for business. Where,  a quick response can help minimize the damage from these comments, but it can't erase the criticism from your business's page or feed.

 

 

Nilam's curator insight, September 29, 2014 8:46 PM

A good read on the benefits and cons of using social media to market your brand/products etc. Its also interesting to note that a traditional form of online media i.e. email still out performs social media as preference for users to communicate. A valuable point gained from this article is how it explained social media must be integrated on a companies and or businesses website to attract audiences to engage/connect more with the brand. 

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What Is Digital Marketing?

What Is Digital Marketing? | Marketing Communication | Scoop.it
Understanding exactly what is meant by the term “Digital Marketing” is the first step in being able to implement and benefit from specific tools and tactics.

Via Dugguri
Jamie Snow's insight:

This article explains what is digital marketing is the need for recognition of all media to channel the strategy to solve the goal. It is important to know that once you release info online it is always there and to use the media with alternative platforms that differ itself from traditional media. You have to use tools and tactics to be effective with the optimisation of content rather then just content. This is shown in the infographic to simplify the process.

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Sky Pirate's comment, September 25, 2014 3:04 AM
Digital channels are relatively cheap, compared with traditional media, making them within reach of pretty much any business of any size. As a result, it’s becoming a lot harder to capture consumers’ attention
William Creedy's curator insight, October 2, 2014 10:17 PM

Long article but worth the read, explains that digital marketing isn't just an online advert, its integrating many channels to present a message to the consumer, basically digital marketing has IMC at its core

Rachel Chen's curator insight, October 2, 2014 11:10 PM

This article explains what is digital marketing is the need for recognition of all media to channel the strategy to solve the goal. Selecting the right channels which will effectively appeal and compel the target audience is what defines the success of communication Digital channels are relatively cheap, compared with traditional media, making them within reach of pretty much any business of any size. As a result, it’s becoming a lot harder to capture consumers’ attention.

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10 Predictions for the Future of Content Marketing Technology - The Customer Edge

10 Predictions for the Future of Content Marketing Technology - The Customer Edge | Marketing Communication | Scoop.it
Do you have a marketing geek on your team yet? If not, you will soon. Often dubbed marketing technologists, we represent a growing population of marketers

Via Pantelis Chiotellis
Jamie Snow's insight:

innovative technology is enabling companies to strengthen customer engagement. Through this technology you find  the content that performs and making your investment in that piece, distributing it to multiple channels to amplify its reach. Personalisation will be key into how customers react and channel their own interests to be effective. The 10 future contents show that this shift will be experiential to find how consumers react to content

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