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SpisanieTO
Internet & Social Media Marketing Digital Magazine
Curated by Nedko Aldev
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Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help

Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help | SpisanieTO | Scoop.it

The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.

Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.

The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...

Read the Curagami Story and worry less :). M


Via Martin (Marty) Smith
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Brian Yanish - MarketingHits.com's curator insight, June 20, 2014 11:53 PM

You gotta read this, Marty's done it again!!!

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Rise of the Content Marketer

Rise of the Content Marketer | SpisanieTO | Scoop.it
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent em

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Stefano Principato's curator insight, February 23, 2014 2:37 PM

Many of the content marketer positions (also occasionally called Blog Editor or even Content Engineer) are the first position of their kind within the company, showing a new trend in hiring someone to focus solely on content.

Lynn Pineda's curator insight, February 24, 2014 4:52 PM

As the article suggests, content marketing is huge for 2014.  Large and small companies are embracing it's importance. When you compete  for business in 2014, you're wise to have the creation of content on your checklist.  


Content marketing isn't just for the Big Boys, it's also suits well to the individual business owner, like myself, as a South Florida Real Estate Agent.  If you choose not to sink, you'd better start swimming in the sea of content and start putting out content.

Lynn Pineda's comment, February 24, 2014 7:24 PM
My pleasure @Martin (Marty) Smith ! and glad to have you following my topic.
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Internet Marketing's 3Cs: Content, Community, Conversion - Curatti

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti | SpisanieTO | Scoop.it
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.

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Martin (Marty) Smith's curator insight, February 11, 2014 12:09 AM

Content, Community and Conversion dance a particular ballet. They are partners each contributing movement and beauty to the other. This Curatti post shares how one dancer supports the other with a simple yet complex goal - the self-perpetuation machine that happens as if by magic and helps create MORE from LESS.

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SoundCloud Is A COOL Social Net For Sounds [Cool App of the Week]

SoundCloud Is A COOL Social Net For Sounds [Cool App of the Week] | SpisanieTO | Scoop.it
Explore the largest community of artists, bands, podcasters and creators of music & audio

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Martin (Marty) Smith's curator insight, July 10, 2013 5:43 PM

SoundCloud Sounds Like MAGIC
I'm in my honeymoon period with my new iPad. You know that first week when you load 100 apps most of which you will never open or use. One new app I encourage people and e-commerce merchants to explore is SoundCloud.

SoundCloud is a sound sample of the world. The app's UI is easy to use and its catalog of User Generated Content (contributed sounds) is big and sure to get bigger.

WHY?

https://soundcloud.com/pwhitty/listening-to-the-wind-through

I just tweeted the sound of wind blowing in tall grass. A few birds squawk and sing, time passes. It sounds like grassy dunes next to a beach, but the beach and the waves are far enough wind and birds dominate.

Impossible to listen to pwhitty's magical 10 minute recording and feel anything other than more relaxed than when you started. Sounds are such a powerful artistic medium unused in contemporary e-commerce.

SoundCloud will fix that since its possible to curate sound in the same way we curate images or video. Sample, edit, tag and mix to tell a more complete story, set a mood or help illustrate our words and images.

What is the power of a few sample of pwwhitty's magical ten minutes of wind and birds moving tall grass? Think a 3x or 4x increase in conversion not to mention a whole new dimension to User Generated Content (UGC) for contests and games.

Ask your visitors what SEO sounds like or provide a prize for the best summer vacation sounds and let UGC do it's #SEO and content marketing magic.

Kudos SoundCloud for hearing what only you heard and for creating such an elegant and seductive tool.

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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | SpisanieTO | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Dr. Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - cendrinemarrouat.com

@Neil Ferree

@Jesús Hernández


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malek's curator insight, June 24, 2014 11:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 2014 3:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 2014 6:21 PM

Possible Inspiring readings for Summer Vacation...

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Content Marketing Terms A to Z You Should Know

Content Marketing Terms A to Z You Should Know | SpisanieTO | Scoop.it

Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014).


Via Gwenaël Bonnafoux, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 16, 2014 12:33 AM

This is a cool post format - important content marketing terms with short explanations. The format has more editorial control than it appears because the writer is selecting the terms. I would probably arrange in order of priority. They arrange by alphabetical which makes all terms feel equal...they aren't :). M

Carmen Troche's curator insight, February 16, 2014 4:54 PM

Great marketing tools

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Why There Is A Curatti In Your Future - Curatti

Why There Is A Curatti In Your Future - Curatti | SpisanieTO | Scoop.it

Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.

Curatti is an example of the HuffPost, BuzzFeed, Mashable multi-author, multi-thread held together by content curation model. I've noted to own the conversaton is to own the traffic. This model is best way to "own the converation" today and that is why there is a Curatti in your future.


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Is Content the New Currency?

Is Content the New Currency? | SpisanieTO | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
 
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Nedko Aldev's insight:

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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?