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Rescooped by
Pedro Barbosa
from MarketingHits
onto Speculations and Trends |
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Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. Via massimo facchinetti
Pedro Barbosa's insight:
A influência de uma mensagem de endorsement ou publicidade depende em grande parte do seu emissor e da respectiva credibilidade. Essencial para uma boa estratégia de comunicação. Atenção aos Perks deste mundo: a autenticidade conta.
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Think twice before you open that email you just received. Think three times if it came from someone you don’t recognize, and just go ahead and hit delete if
Pedro Barbosa's insight:
Hacking the Mind: think before you act, specially online. We are all seeing you share bullshit without thinking about it, spreading garbage all over that is not yours, just because you did not stop, think about it and do your filtering & curating, which will tell us who you are.
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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LAST night 40,000 people rented accommodation from a service that offers 250,000 rooms in 30,000 cities in 192 countries. They chose their rooms and paid for... Via Valerio Sandri
Pedro Barbosa's insight:
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Brian Solis talks with me about the future of business, which is the topic of his book: "WTF: What's the Future of Business?" Via Brian Yanish - MarketingHits.com
Pedro Barbosa's insight:
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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Fascinating post... If you’re doing any reading about Content Curation as part of an overall content marketing strategy, you sometimes see writers referring to this as something new. I remember when I started really getting interested in it back in 2011. So is it new? When did content curation begin to be included as a content marketing strategy? When did Content Curation Begin? Actually, it’s a pretty broad question, so let’s narrow it down to this: when did Content Curation begin to be discussed as a strategic content marketing tactic? I turned to our good friend Google, using time-sensitive searches to see what I could find.... Via Jeff Domansky
Pedro Barbosa's insight:
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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Pedro Barbosa's insight:
Consider the sleep as a real must-be is a trend among informed managers. Life balance must include a good sleep to achieve a good overall professional performance Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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I meet a lot of people. I hear a lot of people introduce themselves. I interview a lot of people...
Pedro Barbosa's insight:
Entrevistas, histórias e como evitar coisas que nós na realidade não queremos saber!
Pedro Barbosa | www.pbarbosa.com| www.harvardtrends.com
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Via Luís Bastos
Pedro Barbosa's insight:
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com 
Luís Bastos's curator insight,
February 19, 2013 10:59 AM
The team's analysis revealed that multiple layers of cells in the seed coat are each made up of a cylindrically layered architecture with high regularity on the nanoscale. The team replicated the key structural elements of the fruit to create flexible, stretchable and color-changing photonic fibers using an innovative roll-up mechanism perfected in the Harvard laboratories.
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Pedro Barbosa's insight:
Interactivity and Flexibility ;)
Pedro Barbosa | www.pbarbosa,com | www.harvardtrends.com
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A pair of Indiana University researchers has found that a pair of predictive modeling techniques can make significantly better decisions about patients’ treatments than can doctors acting alone. How much better? They claim a better than 50 percent reduction in costs and more than 40 percent better patient outcomes. Via Szabolcs Kósa
Pedro Barbosa's insight:
As we published back in 2011, auto and own medicine is gaining power as a trend. But still, we believe this will not substitute doctors, but complement them, and maybe substitute a diminute part of their activity. This is for the next 3 years.
Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com 
Joe Stafura's curator insight,
February 13, 2013 11:19 AM
The advantages of combining medical data bases across the globe improve these resutls, the challenge is to make the access cheap and ubitious.
Joe Stafura's comment,
June 6, 2013 8:32 PM
There are a couple obvious advantages, most importantly the nature of diagnosis lends itself to high success at prediction by computing methods, secondly the cost of diagnosis be tied to a Moore's Law trajectory in many cases. The other advantage is the opportunity for Doctors to move more quickly into what they do best, fix people. And a good part of that is moving to robotics in the operating rooms for safer, more successful procedures. Doctors will always be here doing something to cure us, but like every other work force they are and will be changed by technology, and ibises on measured outcomes, usually for the better.
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5 Steps To Creating A Successful Retargeting Campaign Business 2 Community So if you've been looking at a lot of running shoes online but haven't bought any, don't be surprised if sneakers ads start showing up on Facebook. Via massimo facchinetti
Pedro Barbosa's insight:
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Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views Via Martin (Marty) Smith, massimo facchinetti
Pedro Barbosa's insight:
Ken Morrison's curator insight,
February 18, 2013 6:22 PM
Ken's Key Takeaway: I am sharing this link for two reasons. I like that it shares a list of the most popular infographic. I also like that it shows how to attempt to evaluate the ROI of an infographic. 
255's comment,
February 20, 2013 12:21 AM
Could be that infographics tells something in an easy way about relevant point ?
Mercor's curator insight,
February 22, 2013 6:45 AM
Rescooped by 255 from Bussines Improvement and Social media onto Handling Engineering & Controls |
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Lifelogging is an increasingly-popular trend that involves recording your entire daily activity through a small camera attached to your clothes
Pedro Barbosa's insight:
Lifelogging, a última tendência na área do blogging? O conceito é novo e há quem o defenda como uma tendência entre os coolhunters mais avançados.
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Pedro Barbosa's insight:
Mobile Search Moments Study - O estudo que demonstra que um site orientado para o mercado dos dispositivos móveis é um must have. O estudo demonstra que a maioria dos users usa ainda o mobile em casa e no escritório, pela importância que a distribuiçlão tem (acesso wi fi). Também se explora a relação entre queries e vendas, sobretudo nas primeiras horas. 
Brian Yanish - MarketingHits.com's curator insight,
March 15, 2013 1:50 AM
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.
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"Over the past nine years I have had the pleasure of hiring (and the displeasure of firing) new hires into their teaching careers. In watching teachers come into the profession some just "have it." Some seem to be innately programmed to be teachers. For others, it is a much more difficult road to travel. Additionally, there has been much awareness brought up about "teacher burn-out" and teachers not being able to survive this profession. It has taken nine years of watching, listening, and observing to come to understand that there are two distinct differences between teachers that excel and love the profession, and those that do not excel and are prone to burn-out."
Via John Evans
Pedro Barbosa's insight:
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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The psychology of home buying: What happens inside your head when you choose a home. (Interesting - study suggests emotions twice as important as knowledge in consumer home buying decisions. Via Francisco Teixeira
Pedro Barbosa's insight:
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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This week at Mashable, our readers had a lot to say about Yahoo's response to the company's controversial ban on working from home.
Pedro Barbosa's insight:
Teletrabalho banido pela Yahoo! E agora? As reacções não se fizeram esperar e o debate vai renascer.
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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Cities have inspired movie-makers, artists, architects and engineers for centuries, but what will they look like in the future?
Pedro Barbosa's insight:
Competência para o futuro: especialista em desenho urbano, em desenho de cidades e sobretudo em criar versões da Cidade 2.0, onde a sustentabilidade e qualidade de vida são essenciais e não põem em causa a evolução e o progresso.
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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It is too easy to lose sight of the long term as you focus on delivering results this week. Here are five steps for turning your vision into action.
Pedro Barbosa's insight:
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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Nichole Kelly explains why an amazing content strategy and a big trash can are the key to success in social media.
Pedro Barbosa's insight:
NO ONE EVER QUESTIONS THE ROI OF AWESOME
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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Luis Rebelo de Andrade in collaboration with Diogo Aguiar completed the design for seven cozy accommodation units presently known as the “Eco-Resort” and located in Parque de Pedras Salgadas, Portugal.
The original resort was especially envisioned as a serene place for guests to get away and experience nature in its purest form: “Designed in a modular prefabrication system but flexible to adapt to the specific places within the park, these houses result in several different combinations of the same three modules (entrance/bathing – living – sleeping) creating different morphologies and different dialogs with the surrounding environment“. The interiors of the resort are highly modern and pay tribute to the minimalist style. In other words, functionality is a key factor in the design, although the architecture also ranks high in aesthetics... Via Lauren Moss
Pedro Barbosa's insight:
Eco resorts, one subtrend of the major "sustainability on our houses and living" trend.
Pedro Barbosa www.pbarbosa.com | www.harvardtrends.com 
António Rocha Graça's curator insight,
May 6, 2013 7:58 PM
In the lovely wooden landscapes of Northern Portugal, an Eco-Resort will get you to a lush, cool and upscale holiday
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What you see isn't all you get.
Pedro Barbosa's insight:
To forgive is one of the traits. it´s not fpor every one, is it?
Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com
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The new Arts Centre "Halle am Wasser" by the Berlin and London based practice Pott Architects is part of a self-sufficient urban accommodation complex featuring an Arts Campus, Marina, flats, offices and restaurants.
Via Lauren Moss
Pedro Barbosa's insight:
Self Sufficient os a good approach, even if i think future buildings are not mandatory auto sufficient. But shall they have this approach with an index and ataxes compensation in large means, we will give a hugh step towards sustainability.
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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Excerpted from article by Copyblogger: "Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.
If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online. If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals.
With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+..."
Read full article here: http://www.copyblogger.com/google-plus-content-strategies/
Via Giuseppe Mauriello
Pedro Barbosa's insight:
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com 
CristianMazzoni's curator insight,
February 8, 2013 3:24 AM
Interessante #infografica su come attuare strategie per i propri contenuti utilizzando #Google+, che personalmente ancora non utilizzo molto ma potrebbe essere uno spunto di chiarimento e comprensione... |
The piece that stands out to me in this great explanation of the benefits of content curation is the benefits of the three C's at work in this example.
Content
Context
Commerce
Give people great content and they will stay engauged. Keep them engaged in your topic and they are more enticed to stay loyal. That is what we continue to share with the businesses we are working with.