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Rescooped by Tara Darlington from Transmedia: Storytelling for the Digital Age
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Banksy. A brand voice rich in storytelling

Banksy. A brand voice rich in storytelling | SPASHION | Scoop.it

Tim Wood: "Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful."


Via The Digital Rocking Chair
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Rescooped by Tara Darlington from SOCIAL MEDIA, what we think about!
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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

Beyond Your Borders: Promoting Your Business Internationally Using Social Media | SPASHION | Scoop.it

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.

 

For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

 

Read more: http://bit.ly/MJM7kE


Via Martin Gysler
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Rescooped by Tara Darlington from Digital Storytelling
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How To Build Positive Marketing Stories That Work

How To Build Positive Marketing Stories That Work | SPASHION | Scoop.it
Editor’s NoteThis is the third and final excerpt that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs, the cofounder of Free Range Studios (the creative studio behind The...

Via José Carlos
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Rescooped by Tara Darlington from Business Improvement
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13 Ways to Rock Your Biz Into the Spotlight

13 Ways to Rock Your Biz Into the Spotlight | SPASHION | Scoop.it

You may have the best product or service in the world, but that alone will not see the world beating a path to your door with open wallets, and no desire to give their business to any of your competitors.

 

To succeed in today's competitive world, your product or service must really stand out from the crowd, especially if other busines owners are offering the same products or services that you do.

 

This good article, suggests without great promotion it is difficult to sell anything at all, and it offers 13 tips you can use to put your offerings in the spotlight.


Via Daniel Watson
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