Spark - Scooped Business Storytelling content
In this topic I curate articles from the web about Storytelling in Business. Storytelling seems to be a buzzword these days, but rightly so. Leaders and marketeers have been discovering that telling authentic stories succesfully create engagement of employees and customers.

Many articles on thi...
How to Find Your Bliss: Joseph Campbell on What It Takes to Have a Fulfilling Life
"You have to learn to recognize your own depth."

In 1985, mythologist and writer Joseph John Campbell (March 26, 1904–October 30, 1
Examples: Organizational storytelling in IBM - Press42
Fantastic example on how IBM Research is using organizational storytelling to tell the story of the science they're doing.
[Interview] Triodos Bank wil verbinden met verhalen
How leaders use storytelling to get the message over
A growing number of corporations are using the power of the parable to tell their story, their way.