Spanish News
12 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Judy Dyson
Scoop.it!

Spanish – Learn Spanish (Hello-Hello)

Get Spanish – Learn Spanish (Hello-Hello) on the App Store. See screenshots and ratings, and read customer reviews.
more...
No comment yet.
Scooped by Judy Dyson
Scoop.it!

60 Educational Apps in 60 Minutes by Clint Stephens on Prezi

A tour of some of the great iOS apps available out there for educators.
more...
No comment yet.
Scooped by Judy Dyson
Scoop.it!

Prezi - The Zooming Presentation Editor

Prezi - The Zooming Presentation Editor | Spanish News | Scoop.it
Prezi is a cloud-based presentation software that opens up a new world between whiteboards and slides. The zoomable canvas makes it fun to explore ideas and the connections between them.
more...
No comment yet.
Rescooped by Judy Dyson from Just Story It
Scoop.it!

Why Story Matters

Why Story Matters | Spanish News | Scoop.it

Telling is old school, pedantic, and pompous. Telling is transactional; it implies a giver and a taker. When you tell someone something, you shut down true communication. Modern, effective communication is about engagement. It’s about achieving resonance. It’s about moving beyond sympathy to empathy. Modern, effective communication is about engagement.

 

Ahhhhh -- words of wisdom from colleague Thaler Pekar about what everyone in business needs to recognize about story dynamics. And how working with these dynamics are so critical in today's new marketing/branding landscape.

 

I couldn't have said all better myself Thaler! Good job. 

 

Thaler writes for non-profits but the same principles apply to anyone in business -- large or small.

 

If you've been disenchanted lately with lackluster storytelling results in your business, then these story principles should get you back on track again.

 

Don't wait -- read this short but powerful article now. Don't get left behind.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz
more...
No comment yet.
Scooped by Judy Dyson
Scoop.it!

Jing, screenshot and screencast software from TechSmith

Jing, screenshot and screencast software from TechSmith | Spanish News | Scoop.it
Jing captures anything you see on your computer screen, as an image or short video, and lets you share it instantly.
more...
No comment yet.
Rescooped by Judy Dyson from Just Story It
Scoop.it!

What does your brand stand for? [infographic]

What does your brand stand for? [infographic] | Spanish News | Scoop.it
A brand is like the lead character of its own story.  And like any story character, brands  have values and beliefs that become associated with them through their actions.  The challenge for marketers is to characterize their brands first before...

 

Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers.

 

There are 2 ways of finding your persona:

Examine all of your stories and determine their common characteristics. Then look at Jim's infographic to refine and finalize those qualities. Create your persona based on your discoveries. Examine this infographic to determine which character/characters you think you/your business embodies most. Check it against your stories. Build your persona from there.

What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc.

 

Thanks Jim for putting together this very helpful infographic.

 

And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz
more...
Saptarishi Das's curator insight, August 21, 2013 1:13 PM

And the story begins..