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The Psychology of How and Why We Share

The Psychology of How and Why We Share | Soup for thought | Scoop.it

What makes us stop and share one piece of content when nearly everything else gets ignored?


Is it the type of content? Is it the source of the content? Or totally unrelated to the content?


The psychology of sharing has been studied by academics and marketers alike. New York Times best selling author Tucker Max boils the psychology of sharing down to one word, “status.



Via Ivo Nový
malek's insight:

What makes us to share certain pieces of content, but not others? In this article, Jesse Bouman shares his findings around the psychology of how and why we share.

more...
Ivo Nový's curator insight, February 20, 2016 1:22 AM

What makes us to share certain pieces of content, but not others? In this article, Jesse Bouman shares his findings around the psychology of how and why we share.

Marco Favero's curator insight, February 20, 2016 4:56 AM

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