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Rescooped by Lara Avila from Luxe 2.0 - Marketing digital - E-commerce
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Chinese travelers want personalized service, embracing experiential: report - Luxury Daily - Travel and hospitality

Chinese travelers want personalized service, embracing experiential: report - Luxury Daily - Travel and hospitality | SoundCloud | Scoop.it

Via Karim Bouhajeb
Lara Avila's insight:
China represents the future... 
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Karim Bouhajeb's curator insight, June 2, 2016 1:01 PM

China’s outbound luxury travelers spend $65,000 per household on tourism per year, including $34,000 on travel shopping, according to a new study from the Hurun Research Institute and Marriott International.

Chinese outbound tourists have long been a high-priority group for luxury brands, but the demands and habits of younger travelers are changing quickly. The digital natives aged between 18 and 36 years old want a more personalized experience, including superior guest services and smart device integration.

Rescooped by Lara Avila from Luxe 2.0 - Marketing digital - E-commerce
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Vogue Video tours archives to fete 100 years of British Vogue - Luxury Daily - Media/publishing

Vogue Video tours archives to fete 100 years of British Vogue - Luxury Daily - Media/publishing | SoundCloud | Scoop.it

Via Karim Bouhajeb
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Karim Bouhajeb's curator insight, June 2, 2016 1:06 PM

Condé Nast’s Vogue Video is joining the celebrations surrounding the centenary of British Vogue with a series of commissioned films. 

Launched in 2015, Vogue Video content boasts combined viewing figures of more than 32 million and counts an audience of more than 225,000 as subscribers to its award-winning channel. Publishers have tapped into the potential digital content offers, with videos providing a clear pathway for consumer engagement.

Rescooped by Lara Avila from Luxe 2.0 - Marketing digital - E-commerce
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IWC continues to #B_Original for Skywriting game - Luxury Daily - Jewelry

IWC continues to #B_Original for Skywriting game - Luxury Daily - Jewelry | SoundCloud | Scoop.it

Via Karim Bouhajeb
Lara Avila's insight:
Well done IWC!
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Karim Bouhajeb's curator insight, June 2, 2016 1:03 PM

Swiss watchmaker IWC Schaffhausen is taking communication to new heights as it promotes its pilot’s watches. The Skywriter campaign allows users to write a message in the sky and share it with third parties. An interactive and social campaign will help attract a younger consumer segment to the brand while subtly offering an introduction to the brand’s latest watches.