Sound and Brands
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Rescooped by Fernando Rente from audio branding
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This Is Your Brain. This Is Your Brain On Music

This Is Your Brain. This Is Your Brain On Music | Sound and Brands | Scoop.it
A new study suggests that learning to play a musical instrument helps improve the brain's ability to process language. That means music lessons could give kids from low-income communities a big boost.

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A sound idea: can ambient noise make us work harder?

A sound idea: can ambient noise make us work harder? | Sound and Brands | Scoop.it
The Times has installed typewriter noise in its newsroom, the latest attempt to use sound to affect us functionally

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Spotify Visualizes The Entire Planet As A Neverending Music Festival

As part of Spotify's artist in residence program, Kyle McDonald animates all the people who are listening to the same song at the same time.

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Dolby Atmos: Hollywood's 3D sound now ready for home cinemas - The Guardian

Dolby Atmos: Hollywood's 3D sound now ready for home cinemas - The Guardian | Sound and Brands | Scoop.it
“The Guardian Dolby Atmos: Hollywood's 3D sound now ready for home cinemas The Guardian Dolby's Atmos technology creates realistic “sound objects” at specific points around the viewer, reflecting the action on screen.”
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The Power of Sound Symbolism in Your Business Name

The Power of Sound Symbolism in Your Business Name | Sound and Brands | Scoop.it
“ Understanding the inherent power of words and sounds will help you select a business name that creates the images and connotations you are looking for. Customers automatically make certain connections based on the symbolism of sounds. The success of your business name depends on your ability to understand that symbolism and use it to your advantage.”
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5 Tips to Find Your Brand Sound - B&T

5 Tips to Find Your Brand Sound - B&T | Sound and Brands | Scoop.it
We all know emotion sells; music and sound emote more deeply than any other medium. You know what your brand looks like, but do you know your BrandSound? Brands have established clear visual cues to represent themselves. Logos and well crafted copy have been the front line in the language of commerce. The visual media …

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What are the 'tingles' we feel when listening to music?

What are the 'tingles' we feel when listening to music? | Sound and Brands | Scoop.it
An examination of the physiology of the 'tingles' or 'chills' experienced when listening to music, and the brain activity which gives rise to them.

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Piano Installation Plays Keys Based on Shapes, Movements of Clouds - PSFK

Piano Installation Plays Keys Based on Shapes, Movements of Clouds - PSFK | Sound and Brands | Scoop.it
The dawn of the 'cloud piano' is upon us

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Converse chases indie cred by boosting emerging musical act - The Boston Globe

Converse chases indie cred by boosting emerging musical act - The Boston Globe | Sound and Brands | Scoop.it
Converse Rubber Tracks, a recording studio in Brooklyn, N.Y., that gives away recording time to up-and-coming bands, has been a badge of hipster cred for Converse, the North Andover-based footwear company. Less well-known is the series of “pop-up” studio situations that Converse has created here in Boston, the latest of which ran Monday to Friday. Converse also introduced its Rubber Tracks national tour in Cambridge on Tuesday, setting the stage for the company’s move to Boston’s harborfront next year for a new full-time Rubber Tracks studio.

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Dolby To Bring Atmos To Smart Phones And Tablets This Year

Dolby To Bring Atmos To Smart Phones And Tablets This Year | Sound and Brands | Scoop.it
Dolby will bring its popular Atmos sound experience to mobile headsets.

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App for journalists: Jamsnap, for adding sound to images

App for journalists: Jamsnap, for adding sound to images | Sound and Brands | Scoop.it
Create interactive images with multiple soundbites using this free iOS app
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Sounds of Street View adds ambient noises as people explore the maps

Sounds of Street View adds ambient noises as people explore the maps | Sound and Brands | Scoop.it
“ Sounds of Street View (Monaco pictured) was created for Manchester-based hearing aid specialists Amplifon UK. The project adds audio to locations using sound markers in Google Maps.”
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Mercedes Doors Have a Signature Sound: Here’s How

Mercedes Doors Have a Signature Sound: Here’s How | Sound and Brands | Scoop.it
You may have noticed that all of them sound the same when you slam them. Not that you would.

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Fernando Rente's insight:

The Doors...

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