sound branding
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sound branding
living at the intersection of music, sound, science and marketing
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Steve Keller On Why Audio And Radio Still Matter In Branding

Steve Keller On Why Audio And Radio Still Matter In Branding | sound branding | Scoop.it
There is no question that the impact of audio on brand communication is significant. There are hundreds of empirical studies proving that sound has the power to increase attention, facilitate brand/message recall, improve brand perception, drive purchase intent, elicit physiologica
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Hundreds of Apps Can Listen for Marketing ‘Beacons’ You Can’t Hear

Hundreds of Apps Can Listen for Marketing ‘Beacons’ You Can’t Hear | sound branding | Scoop.it
So-called ultrasonic beacons are becoming even more popular with marketers. Here's how to shut them out.
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Projecting Trends: How Technological Disruption Will Affect Employment in the Music Industry

Projecting Trends: How Technological Disruption Will Affect Employment in the Music Industry | sound branding | Scoop.it
Digital strategist Bas Grasmayer kicks off 2017 with a look at how technological disruption will affect employment in the music industry.
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What Happens When Algorithms Design a Concert Hall? The Stunning Elbphilharmonie

What Happens When Algorithms Design a Concert Hall? The Stunning Elbphilharmonie | sound branding | Scoop.it
Herzog and De Meuron's new philharmonic in Hamburg, Germany is an impressive feat of technology.
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New Tech To Make You Physically Touch Sound - Clapway

New Tech To Make You Physically Touch Sound - Clapway | sound branding | Scoop.it
You don’t have to be a crazy acid head to think that touching sound is cool. Just imagine what it’s like to feel the shape of music, generate your own visuals and more. It sounds like magic but thanks to the power of a new tech, it’s now a reality. OTO TECH: FEEL THE SOUND OTO
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Jerell Souza's curator insight, March 19, 2017 6:10 PM

The innovation of music technology over the last few years has been rapid and amazing. 

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Music to the ears of dementia patients suggests new learning is possible

Music to the ears of dementia patients suggests new learning is possible | sound branding | Scoop.it
Conventional wisdom has it that people with dementia can't learn new things. But results of a pilot program encouraging patients with early and mid-stag
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What Makes Horror Movie Music So Scary?

What Makes Horror Movie Music So Scary? | sound branding | Scoop.it
The Sync Project Blog: Latest News in Music as Medicine Research and Technology
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Karsten Kilian - Successful multi-sensory brand communication - TheDrinksReport.com

Karsten Kilian - Successful multi-sensory brand communication - TheDrinksReport.com | sound branding | Scoop.it
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How 3 hotels across the globe use music to grow brand affinity

How 3 hotels across the globe use music to grow brand affinity | sound branding | Scoop.it
3 hotels from across the globe are using music in different ways to engage their patrons & to offer a holistic experience & grow brand affinity
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Introducing Wine Whose Grapes Were Serenaded With Mozart

Introducing Wine Whose Grapes Were Serenaded With Mozart | sound branding | Scoop.it
A taste of black cherry, leather, and just a hint of G minor? In the hills of Montalcino in Tuscany, winemaker Giancarlo Cignozzi has, for more than a decade, been playing Mozart 24 hours a day to a section... Green News Summaries. | Newser
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Marketing Execs On the Power of Branding Through Audio.

Marketing Execs On the Power of Branding Through Audio. | sound branding | Scoop.it
With consumers accessing audio on more platforms and more devices than ever, brands need to have consistent, identifiable branding to cut through the clutter and make connections. That could be
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Harnessing the Power of Sound | Steve Keller | TEDxNashville

Humans are wired for sound. Steve Keller, one of the world’s leading experts in the field of audio branding, explores how brands are harnessing the power o
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Steve Keller On Why Audio And Radio Still Matter In Branding

Steve Keller On Why Audio And Radio Still Matter In Branding | sound branding | Scoop.it
There is no question that the impact of audio on brand communication is significant. There are hundreds of empirical studies proving that sound has the power to increase attention, facilitate brand/message recall, improve brand perception, drive purchase intent, elicit physiologica
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Rhythm of Breathing Affects Memory and Fear

Rhythm of Breathing Affects Memory and Fear | sound branding | Scoop.it
Neuroscience News has recent neuroscience research articles, brain research news, neurology studies and neuroscience resources for neuroscientists, students, and science fans and is always free to join. Our neuroscience social network has science groups, discussion forums, free books, resources, science videos and more.
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Smell, taste, sound: Getting sensory branding right | Thinking | Landor

Smell, taste, sound: Getting sensory branding right | Thinking | Landor | sound branding | Scoop.it
To be impactful, brands have to be experienced. Charlie Cookson explains why sensory branding with attributes like smell, taste, and sound is so imperative.
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To Create a Quieter City, They’re Recording the Sounds of New York

To Create a Quieter City, They’re Recording the Sounds of New York | sound branding | Scoop.it
Researchers in a new project are installing microphones in the city to build an aural map and, perhaps, eventually reduce noise pollution.
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Jerell Souza's curator insight, March 19, 2017 6:08 PM

Its not as groundbreaking as deflecting Tsunamis or as scary as Hacking your phone but the ingenious idea to monitor the cities sound in order to create an Auditory map to help cut out noise pollution is an amazing idea. If there were to be done all over the country it would create a more peaceful environment for citizens. 

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Google Play Music redesign puts machine learning to the fore

Google Play Music redesign puts machine learning to the fore | sound branding | Scoop.it
Google Play Music will now combine its understanding of people’s listening preferences with signals including location, activity and even the weather to serve up recommendations.
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Why can't you get that song out of your head?

Why can't you get that song out of your head? | sound branding | Scoop.it
A new study has revealed how earworms differ from your average pop song, listing the top culprits and how to get rid of them.
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What Makes Horror Movie Music So Scary?

What Makes Horror Movie Music So Scary? | sound branding | Scoop.it
The Sync Project Blog: Latest News in Music as Medicine Research and Technology
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Why Audio Advertising Could Be Your Campaign’s Secret Weapon

Why Audio Advertising Could Be Your Campaign’s Secret Weapon | sound branding | Scoop.it
Everybody seems to be talking digital video, but another attractive opportunity for many marketers has emerged in digital audio.
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