SOSTAC® marketing plans [infographic] - Smart Insights Digital Marketing Advice | sostac |

SOSTAC® is a planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans. Paul is my co-author on Emarketing Excellence, so when we created this book it was natural to work together to show how SOSTAC® can best be applied to planning for digital marketing.

Via John Thapa