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Rescooped by Shoptech Canada from Education Information Technology
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Dell Beefs Up Network Security by Acquiring SonicWALL

SonicWALL, which focuses on providing firewall software and appliances to the small and midsize business market, earned about $260 million in revenue last year; about two-thirds of that income came from North American customers.

Via TechSETS
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looks like a good marriage

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Scooped by Shoptech Canada
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4 Tips to Consumerize Your B2B Marketing

4 Tips to Consumerize Your B2B Marketing | sonicwall | Scoop.it

4 ways to mimic B2C marketing tactics for B2B
SUMMARY: B2B marketers can adopt the transparency of B2C prices, product specs and educational material to rely less on sales and more on marketing, Derek Singleton writes in this list of ways B2B marketing can mimic B2C. Use trial offers when possible and get your customers involved through testimonials or other feedback loops, Singleton adds. Also, consider gamification, as SonicWALL did with its Network Security Challenge, in which IT pros competed to protect fictitious company firewalls.

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