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Restaurant Marketing Ideas That Work Like Charms on a Small Budget

Restaurant Marketing Ideas That Work Like Charms on a Small Budget | Sonic Response | Scoop.it

You’ve worked day and night for years, and now your dream is now upon you: a humble restaurant to call your own. Naturally, the next thing you’ll want to do is to market your new establishment so people will know about it.


The question is: how? Isn’t your small budget a significant constraint? Actually, no. Just because your resources are pretty limited doesn’t mean that sound and effective restaurant marketing is well out of your grasp—in fact, some of the most effective ways you can get your gastro pub heard require nothing but a small investment. All you need is a pinch of creativity, determination and enough know-how to set things in motion.

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5 Tips for Creating an Effective Legal Marketing Campaign for Content

5 Tips for Creating an Effective Legal Marketing Campaign for Content | Sonic Response | Scoop.it

All law firms can benefit from a good legal marketing strategy particularly with content. By creating targeted content and pushing it out through the right channels, you can generate more leads and strengthen your position in your niche market. Here are a few tips to help you get started.

1. Focus on your niche

The most important aspect of legal content marketing is targeting your niche market and providing them with fresh, relevant content. You might think that a broader approach to content marketing will attract the attention of a more diverse range of potential clients, but it can be more effective to position your firm as a subject matter expert.

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Mistakes on Outdated and Old Dental Websites Others Need to Avoid

Mistakes on Outdated and Old Dental Websites Others Need to Avoid | Sonic Response | Scoop.it

Your website should be one of your most powerful marketing tools, so it pays to update it on a regular basis. Sometimes the signs that your website needs a makeover are very apparent. Other times they are not too clear at all. Here are four signs your website needs an update, according to a dental marketing expert.

Your website is not using SEO

Search engine optimisation (SEO), the process of getting your website to rank highly on search engine results pages, should be a staple of your online marketing strategy. If your current website is not employing SEO, then you must enlist the help of an SEO expert to ensure your website is easy to find online.

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A Few of the Top Dental Marketing Mistakes to Avoid

A Few of the Top Dental Marketing Mistakes to Avoid | Sonic Response | Scoop.it

Sound dental marketing is one of the best ways to draw new patients into your practice—that is, if it’s done right. The problem is that not everyone is that well-versed in the undertaking, with several dentists investing more money into marketing strategies that fail to deliver significant ROI.

If you have been spending much on marketing your private practice with little to show for in terms of results, you might be committing several mistakes—knowingly or unknowingly.


Neglecting to Tailor-Fit Your Website – The world is vastly different nowadays. Gone are the times when people would look for a dental clinic on newspapers or tune in to TVs and radios; now they use smartphones and tablets to search for clinics like yours. If you already have a website and it doesn’t seem to be working, your keywords may not be localised and geo-targeted, which points to a need for an urgent dental website design overhaul.

 

 

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Legal Marketing Services Help Lawyers Attract More Clients Online

Legal Marketing Services Help Lawyers Attract More Clients Online | Sonic Response | Scoop.it

This year appears to be a particularly lucrative period for legal professionals in the Australian continent. A recent analysis showed that more employers are looking into increasing their legal staff for the second quarter of 2015, which means higher demand for law-related job positions and functions.


Hudson, a recruitment company and conductor of the analysis, has found that among 3,280 Australian employers, a third (30.9%) of them have plan to hire more employees from the legal profession. This was reportedly caused by a gradual shift from the resource sector to the service sector, which included financial, information and communications technology and legal industries.

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Some Top Dental Marketing Tips for the Start-Up Private Practitioner

Some Top Dental Marketing Tips for the Start-Up Private Practitioner | Sonic Response | Scoop.it

Any dental practice regardless of size needs to eventually reach out to potential customers for it realise its potential. It’s also important to remember that patient loss is inevitable, as individuals and their families go through regular life changes. That’s why it’s important to maintain a healthy pipeline of incoming patients.


Doing so in today’s practice landscape, however, requires a much different approach. Gone are the days when you could simply put up an advertisement in the Yellow Pages or send direct mail. Today’s new media market is heavily focusing on online presence, and that’s where you’ll want to begin to upgrade the marketing for your dental practice. Here are some tips to help you get started.

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Employing Effective Restaurant Marketing Strategies to Improve ROI

Employing Effective Restaurant Marketing Strategies to Improve ROI | Sonic Response | Scoop.it

For every restaurateur, the challenge is to maintain the quality of their food and service while keeping a watchful eye on expenses. This helps them to preserve (or improve) the margins that allow them to stay in business. Some expenses (maybe most?) are locked-in for significant periods of time. The rent that you pay is likely tied to a long-term lease arrangement. Your labour costs are not likely to vary significantly as your staffing requirements are set (unless you’re in high-growth mode) and, in Australia, the rates you pay are largely dictated by legislated awards.


So where do you turn to find ways to improve your margins? One opportunity to explore is how to get a better return on your marketing and advertising expenditures. In theory, marketing is the demand-generation engine for the business and most would agree that getting more people in the door is one key aspect of improving the financial health of the business.

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Important Forecasts on Legal Marketing Strategies for the Year 2015

Important Forecasts on Legal Marketing Strategies for the Year 2015 | Sonic Response | Scoop.it

With the Internet becoming a popular medium through which businesses reach out to their prospective clients, it is important that you also update your legal marketing strategies so you don’t miss out on the opportunities that online promotion presents. If you have yet to explore digital media, the year 2015 is a good place to start.


Opportunities Offered Online


Marketing a law firm online requires having a website to serve as a home base. Your home page is where your digital presence takes root, so make sure that it represents your group appropriately.


According to a study conducted by Hinge Research Institute, 77% of professional practices generate leads online. This means that aside from establishing your presence on the World Wide Web, you should also monitor your online reputation and make an effort to produce more positive feedback.

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Online Legal Marketing Tip: Don’t Fill your Website with Legal Jargon

Online Legal Marketing Tip: Don’t Fill your Website with Legal Jargon | Sonic Response | Scoop.it

If there’s one thing a lawyer knows how to do well, it’s baffle clients with legal jargon. There are plenty of others who can do the same – doctors, dentists, bankers, in fact, given half a chance, the bulk of professional services and trades people can be very adept at providing so much jargon, that average public are left confused.

Years ago it was considered a way of showing professionalism, and knowledge of one’s profession or trade. Thankfully, things have moved on. With the advent of the internet, and subsequent interest in online legal marketing services from firms like Sonic Response, there is now greater interest in what can and cannot keep consumers on a particular page.

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Online Marketing for Restaurants: Making Your Restaurant Stand Out

Online Marketing for Restaurants: Making Your Restaurant Stand Out | Sonic Response | Scoop.it

Competition is fierce in the restaurant industry, and you will need an online marketing strategy that will help your restaurant to stand out from the crowd. Here are six restaurant marketing tips to take your business to the next level.

Offer Coupons and Discounts

Offering coupons and discounts is a sure-fire way to attract customers to your restaurant. You can send out your offers via your email newsletters or advertise them through a website such as Groupon or Living Social.

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Restaurant Marketing Ideas That Work Like Charms on a Small Budget

Restaurant Marketing Ideas That Work Like Charms on a Small Budget | Sonic Response | Scoop.it

You’ve worked day and night for years, and now your dream is now upon you: a humble restaurant to call your own. Naturally, the next thing you’ll want to do is to market your new establishment so people will know about it.


The question is: how? Isn’t your small budget a significant constraint? Actually, no. Just because your resources are pretty limited doesn’t mean that sound and effective restaurant marketing is well out of your grasp—in fact, some of the most effective ways you can get your gastro pub heard require nothing but a small investment. All you need is a pinch of creativity, determination and enough know-how to set things in motion.

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Legal Marketing Tip: Three Mindset Mistakes Law Firms Need to Avoid

Legal Marketing Tip: Three Mindset Mistakes Law Firms Need to Avoid | Sonic Response | Scoop.it

Marketing online has become relatively easier than before because of the multiple platforms you can use to promote yourself or your business online, such as social media. Various industries are taking to the Internet for their marketing efforts, and law firms are no exception. Law firms, however, should avoid the following mistakes in legal marketing mindset which prevent them from maximising online marketing.


We don’t need an online presence to be profitable.


This kind of mindset prevents lawyers from taking advantage of the Internet to reach out to their target market. In this day and age, it’s virtually a requirement for businesses, including law firms, to have a website because people often go to the Internet to search for what they need. A law firm that fails to capitalise on a website is missing out on thousands of potential clients found in the World Wide Web.

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Restaurant Marketing Takes Advantage of a Relit Love for Eating Out

Restaurant Marketing Takes Advantage of a Relit Love for Eating Out | Sonic Response | Scoop.it

MasterChef Australia may be rekindling Australians’ love for eating out, according to the latest restaurant industry report.


Melbourne-based research firm IBISWorld predicted a growth of 3.6 percent in the restaurant industry over five years, driven by hectic schedules and reality TV shows. The report sees more Australians finding less time to cook at home, prompting them to grab a bite out. In fact, a 2013 survey of more than 1,400 workers found out that one in five were too busy to eat lunch.


Yet, what are the chances of reality TV shows, namely cooking, influencing one’s dining palate? Several studies show that women who tuned in to cooking shows and attempted to replicate the featured dishes ate more than those who watched but didn’t cook and those who didn’t watch and cook at all. Yet, researchers can’t establish a solid correlation.

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Solid Restaurant Marketing Ideas On- and Offline to Boost Your Profit

Solid Restaurant Marketing Ideas On- and Offline to Boost Your Profit | Sonic Response | Scoop.it

Competition in the restaurant industry is particularly tough because of the huge number of players involved. Though most restaurant owners work on perfecting their food, there are times when this won’t be enough to boost profit. Luckily, there are ways to get your business noticed with these solid restaurant marketing ideas.


Tap on the Foodies


Take advantage of social media to get in touch with foodies in your local community. Take drool-worthy photos of your featured menu for the day and share it on Facebook or upload it on Instagram. If you have extra budget for pro food photographers, might as well invest on them to entice customers with your food offerings.

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Some Dental Marketing Strategies that Can Work Well For You This Year

Some Dental Marketing Strategies that Can Work Well For You This Year | Sonic Response | Scoop.it

Every dental practitioner can be an ace when handling the teeth of their patients, but when it comes to marketing their skills, results can be a hit-or-miss affair. This underlines a greater effort for you to present yourself as a caring dentist who knows his or her craft to a T. A recent article stated that you need the latest methods to help promote your practice and attract more patients to seek your services.


The efforts to have more people book appointments with their dentist could not have come at a more important time. According to Dr. Lesley Russell of the Australian Primary Health Care Research Institute, there’s a need to intensify dental treatments in the country to push back growing cases of tooth decay and oral disease; many dentists already discourage seeking supposed “discount treatments” overseas.

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