Writing the Songs That Matter
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Writing the Songs That Matter
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7 Things You Should Never Say When Brainstorming | Fast Company

7 Things You Should Never Say When Brainstorming | Fast Company | Writing the Songs That Matter | Scoop.it
“ If you don't want to slam the brakes on your next brainstorming session, avoid these idea-killing phrases.”
Via Rob Hatfield, M.Ed.
The Songwriting School of Los Angeles's insight:
As we say in THE ROOTS songwriting class when it comes to collaboration: "Yes, And..."!
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The Numbers Add Up For YouTube's New Music Key Service

The Numbers Add Up For YouTube's New Music Key Service | Writing the Songs That Matter | Scoop.it
“ YouTube's new music service will reportedly be called Music Key and attempt to take advantage of the popularity of music on the platform. Just a quick look at the numbers show that the service doesn't have to be a success to be a winner.”
Via Pierre Priot
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Pierre Priot's curator insight, September 1, 2014 10:26 AM

More Youtube Music Key numbers: a 5% paying subscriber conversion would add up to 12M users.

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Manufacturers are struggling to keep up with the resurgence in vinyl records

Manufacturers are struggling to keep up with the resurgence in vinyl records | Writing the Songs That Matter | Scoop.it
“ The crackle of a vinyl revival has been getting louder this year as dropping the needle on a record becomes ever more in vogue. But what has been championed as a victory for music purists is putting a strain on a creaking industry.”
Via Pierre Priot
The Songwriting School of Los Angeles's insight:
What's old is new again.
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7 Inspiring Lessons from 2014's Top Content Marketers

7 Inspiring Lessons from 2014's Top Content Marketers | Writing the Songs That Matter | Scoop.it
One of the best ways to learn about the content marketingindustry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.Today we are excited to announce the finalists for the Content Marketer of the Year, each having already received the following recognition in their individual categories...
Via Jeff Domansky
The Songwriting School of Los Angeles's insight:
Useful for artists thinking about ways to engage a fan base and make them a community.
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Album Sales Hit A New Low

Album Sales Hit A New Low | Writing the Songs That Matter | Scoop.it
This year, label executives finally conceded something there were reluctant to acknowledge last year: Streaming is cannibalizing digital sales.
Via Pierre Priot
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Pierre Priot's curator insight, August 28, 2014 11:09 AM

It's either physical or digital, baby. 

Streaming or download.

Sean Riggins's curator insight, September 13, 2014 11:43 AM

 This article comes from billboard.com, a company that tracks album sales. The article talks about the major decline in album sales and suggests that it is due to the growth of streaming services. The author states that "Streaming is cannibalizing digital sales" that not everyone agrees that streaming offsets the decline in digital sales. I included this article because it asks whether or not there will be enough revenue for artist as streaming services continue to grow.

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10 free tools for creating infographics | Creative Bloq

10 free tools for creating infographics | Creative Bloq | Writing the Songs That Matter | Scoop.it
...The only problem is, infographics that look like they were simple to make are often anything but. Creating something beautiful and instantly understandable in Photoshop is often beyond the limits that time allows. Which is why it's occasionally useful to use a quick and dirty infographics tool to speed up the process.We've selected our favourites here. They're all free, or offer free versions. Let us know which ones you get on best with...
Via Jeff Domansky
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Jane's curator insight, August 21, 2014 6:50 PM

Some really useful looking tools 

Miklos Szilagyi's curator insight, August 22, 2014 4:26 AM

I know nothing about this but it looks like a good starting point...:-)))

Luis Cano's curator insight, August 23, 2014 4:02 PM

Herramientas de Infograficas ...

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5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page | Writing the Songs That Matter | Scoop.it
After my article on using neuroscience and psychology to boost your social media marketing, I thought a follow-up was warranted, this time for website and landing page conversions.The psychology of web design has been a highly tested field, including relaying on triggers to entice users to complete an action. There are several different forces behind human behavior, like the classic FOMO (“fear of missing out”), curiosity, and the use of color to convey a message or feeling.The following triggers are proven ways to increase action on your website....
Via Jeff Domansky
The Songwriting School of Los Angeles's insight:
While much of this is sales language, there are lessons for an artist website as well.
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Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert

Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert | Writing the Songs That Matter | Scoop.it
The shotgun approach is a new way of conducting your social media affairs, based on the mathematical realities of an era where reliable reach has gone unicorn.The shotgun approach says:You need to be sending more messages in more places.The total potential size of a social network is far less relevant than the number of people you ACTUALLY reach there.Because such a small percentage of your total audience will see any one message you send in any particular venue, you can adopt an editorial calendar that works across-the-board, with changes in execution to fit each network’s norms....
Via Jeff Domansky
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Jeff Domansky's curator insight, July 28, 2014 2:14 AM

Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.

Annemarie Nier's curator insight, July 28, 2014 6:12 AM

The controversy isn't new, but excellently summed up in this article: Is it better to focus on the social media platform with the biggest reach, or should one distribute content to as many platforms as possible?

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Articles: Wax and Wane: The Tough Realities Behind Vinyl's Comeback

Articles: Wax and Wane: The Tough Realities Behind Vinyl's Comeback | Writing the Songs That Matter | Scoop.it
Vinyl’s sharp rise began in 2008, when sales nearly doubled from the previous year’s 1 million to 1.9 million. The tallies have gone up each year since, and 2013’s 6.1 million is a 33 percent increase over 2012’s 4.6 million. (Those numbers are even larger when you account for releases that fall outside SoundScan’s reach.) The resurgent format’s market share is still far smaller than CDs, digital, and streaming—vinyl accounted for only 2 percent of all album sales last year, compared to 41 percent for digital and 57 percent for CDs—and no one expects it to regain dominance. But it’s more than a trend, and it’s not going away anytime soon. “Four years ago, maybe half our releases would get an LP option,” says James Cartwright, production manager at Merge Records. “Now every release we do has a vinyl format.”
Via Pierre Priot
The Songwriting School of Los Angeles's insight:
Don't call it a comeback....
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5 things every musician should know about copyright

5 things every musician should know about copyright | Writing the Songs That Matter | Scoop.it
Think about it: without copyright law, music would be a hobby. Anyone could record, distribute, perform, or sync your music with video without even asking you, let alone providing payment. In other words, copyright law is the very foundation of your music career, so it makes sense to understand it. You can leave the finer points of the law to lawyers, but you should have a solid understanding of the basics. Not only will this knowledge help you feel more at ease when discussing contracts, you’ll also be able secure income streams and protect your rights.
Via Pierre Priot
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Pierre Priot's curator insight, July 30, 2014 4:19 PM

Know your rights!

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Make a Name for Yourself: 11 Personal Branding Power Tips | Social Media Today

Make a Name for Yourself: 11 Personal Branding Power Tips | Social Media Today | Writing the Songs That Matter | Scoop.it
Perhaps we don’t have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success.You, my friend, are a brand.A photographer. Life coach. Presentation expert. Alternative energy entrepreneur. Website developer. Skin care clinician. These are six simplified profiles of clients who have hired me recently to help them create more effective online marketing by developing their personal brand....
Via Jeff Domansky
The Songwriting School of Los Angeles's insight:
Your brand is your truth. How do you get it across?
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Text Compactor: Free Online Automatic Text Summarization Tool


Via Ludmila Smirnova
The Songwriting School of Los Angeles's insight:
Let's play with this and see if it helps a free write yield its chorus....
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Whiskeytown's dollars and cents -- but really just cents

Whiskeytown's dollars and cents -- but really just cents | Writing the Songs That Matter | Scoop.it
By some accounts, Whiskeytown alumnus Ryan Adams has done well enough in the music business to amass a sizable fortune. But just in case you’re under the impression that playing in a rock band is a path to riches for everyone, check out the Facebook post that Whiskeytown drummer Skillet Gilmore put up yesterday, concerning his quarterly earnings for “Midway Park” (one of Whiskeytown’s best songs, and kickoff track to the 1996 full-length debut Faithless Street)
Via Pierre Priot
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Pierre Priot's curator insight, June 26, 2014 8:13 AM

Yet another example of the streaming industry's royalty remuneration failure.

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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine | Writing the Songs That Matter | Scoop.it
...In the altogether illuminating 1994 volume The Psychology of Writing (public library), cognitive psychologist Roland T. Kellogg explores how work schedules, behavioral rituals, and writing environments affect the amount of time invested in trying to write and the degree to which that time is spent in a state of boredom, anxiety, or creative flow.Kellogg writes:"[There is] evidence that environments, schedules, and rituals restructure the writing process and amplify performance… The principles of memory retrieval suggest that certain practices should amplify performance. These practices encourage a state of flow rather than one of anxiety or boredom. Like strategies, these other aspects of a writer’s method may alleviate the difficulty of attentional overload. The room, time of day, or ritual selected for working may enable or even induce intense concentration or a favorable motivational or emotional state. Moreover, in accordance with encoding specificity, each of these aspects of method may trigger retrieval of ideas, facts, plans, and other relevant knowledge associated with the place, time, or frame of mind selected by the writer for work."...
Via Jeff Domansky
The Songwriting School of Los Angeles's insight:
The art of showing up at the page....
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Top Ten Vinyl Record Myths

Top Ten Vinyl Record Myths | Writing the Songs That Matter | Scoop.it
Vinyl is dead: Not even close. Vinyl is the only physical music medium that is increasing in sales. In 2009, more than 2.5 million vinyl records were sold in the United States. Best Buy, the third largest music retailer, now has 50 stores that carry vinyl albums.
Via Pierre Priot
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Pierre Priot's curator insight, September 3, 2014 2:36 PM

10 facts about vinyl. If you ask me, #9 should be #1

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Clyp - Record and share audio, simply.

Clyp - Record and share audio, simply. | Writing the Songs That Matter | Scoop.it
“ Discover and share the world of audio. Clyp is a free, simple and fun way to record and share the sounds in your life with friends and family. Now available on iOS.”
Via Ana Cristina Pratas, Ilkka Olander
The Songwriting School of Los Angeles's insight:
Another tool. No excuse to let a song idea get away.
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Rockbot Grabs Funding From Universal Music Group To Bring Its Social Jukebox To More Businesses | TechCrunch

Rockbot Grabs Funding From Universal Music Group To Bring Its Social Jukebox To More Businesses | TechCrunch | Writing the Songs That Matter | Scoop.it
Rockbot, a virtual jukebox solution for businesses, has closed strategic investment from Universal Music Group, which is the largest of the major music labels. That funding will be used as Rockbot seeks to expand its business across a wide range of bars, restaurants and other brick-and-mortar locations throughout the U.S.
Via Pierre Priot
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Pierre Priot's curator insight, August 28, 2014 10:14 AM

Face it: the next generation's jukebox will be virtual.

No wonder UMG is investing in such projects.

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Exclusive: This Is YouTube Music Key, Google's Upcoming Subscription Service With Offline Support, Background Audio, No Ads, Free Play Music Key

Exclusive: This Is YouTube Music Key, Google's Upcoming Subscription Service With Offline Support, Background Audio, No Ads, Free Play Music Key | Writing the Songs That Matter | Scoop.it
Google has big plans for both YouTube and Google Play Music. We've heard a lot about YouTube's potential subscription music playback service, background audio, and offline playback, and there's been much speculation about what such an arrangement would mean for Play Music All Access. What we've got today gives those rumors and clues some clarity.
Via Pierre Priot
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Pierre Priot's curator insight, August 19, 2014 3:28 AM

Here is Google latest attempt at taking over the streaming service biz.

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Big List of 52 Sites That Inspire: No Excuse for a Creative Slump Ever Again

Big List of 52 Sites That Inspire: No Excuse for a Creative Slump Ever Again | Writing the Songs That Matter | Scoop.it
We all know it can be tough to perform when the creative juices are not flowing. This is especially true when you are doing the same thing over and over and over again and having to come up with creative eye-popping solutions every single time.That’s why I curated this list. I pulled from various websites & forums and just .. put it all together. Hope you enjoy, and most of all never have an excuse to be in a creative slump.. ever again....
Via Jeff Domansky
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Jeff Domansky's curator insight, August 24, 2014 10:22 AM

Awesome list of creative resources. Recommended reading 9/10

Suvi Salo's curator insight, August 24, 2014 11:00 AM

For some situations...

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30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | Writing the Songs That Matter | Scoop.it
Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....
Via Jeff Domansky
The Songwriting School of Los Angeles's insight:
A pushy headline, but some interesting tools.
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10 Rising Social Networks You Should Explore | Mashable

10 Rising Social Networks You Should Explore | Mashable | Writing the Songs That Matter | Scoop.it
Had enough of Facebook and Twitter? It may be time to switch up your go-to social network.With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.Here's a look at 10 up-and-coming social networks you should know....
Via Jeff Domansky
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Gonzalo Moreno's curator insight, July 29, 2014 5:35 AM

Redes sociales... ¡Ya no saben qué inventar!

:-/

Martina Patone's curator insight, July 29, 2014 7:49 AM

social media

 

Moumita Dasgupta's curator insight, July 31, 2014 1:00 AM

I think mashable caught up a good list this time...read it here....

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How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today) – Shopify

How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today) – Shopify | Writing the Songs That Matter | Scoop.it
Email is one of the best channels at your disposal for marketing your online store. Emails drive traffic, supplement your content marketing, and outperform both Twitter and Facebook for generating sales.This post is about one of the most important types of emails that you can send out: the “Welcome.” They’re the types of emails you get usually when you submit your email address to an online store....That’s why you should make your welcome emails great. To make it easy for you, we've put together 13 examples of amazing welcome emails (including their subject lines), as well as three templates that you can steal, and finally the apps you can deploy to make your emails the best that they can be....
Via Jeff Domansky
The Songwriting School of Los Angeles's insight:
Useful for your artist email list....
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Free Super-Easy To Use Audio / Video Transcription Tool: oTranscribe

Free Super-Easy To Use Audio / Video Transcription Tool: oTranscribe | Writing the Songs That Matter | Scoop.it
"A free HTML5 app to take the pain out of transcribing interviews. Useful for journalists, academics and anyone else transcribing audio.""Transcribe is a free, open-source web app which allows you to easily transcribe your video by using a very simple interface.You first upload your audio file and on the same web page you can start typing your transcription, while being able to easily start / stop the audio and to rewind or forward to any point you need to without ever needing to leave the keyboard...."
Via Robin Good, Jeff Domansky
The Songwriting School of Los Angeles's insight:
Back in my day...we used to wear out the needle on the record doing this sort of thing.
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25 of the Best Newsletters and Tools to Discover Shareable Content | Buffer

25 of the Best Newsletters and Tools to Discover Shareable Content | Buffer | Writing the Songs That Matter | Scoop.it
...We share 25 stories per day. We read even more that don’t make the cut.Where do we turn to find so much shareable content?çI’ll be happy to let you in on our not-so-secret sources—some of our favorite newsletters, tools, and apps for finding and sharing our favorite stories. If you’ve got a source that didn’t make our list, feel free to add it in the comments! We’re always on the lookout for new places to hunt....
Via Jeff Domansky
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Jeff Domansky's curator insight, August 1, 2014 1:11 AM

Kevan Lee shares a huge list of sources for shareable content that your followers will love. Curators take note! Recommended reading. 9/10

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Storytelling For Business: Story Is The Only Difference Between You And The Competition

Storytelling For Business: Story Is The Only Difference Between You And The Competition | Writing the Songs That Matter | Scoop.it
...The question then, becomes, “How do we market ourselves when it’s all just flotsam? When our competitors are just as qualified, just as committed, experienced, knowledgeable, expert?”And let’s face it folks, we may be better than some but most of us are exactly the same.The answer is: story.Keep reading to find out why storytelling for business matters, and stick around until the end for a special offer that will help you discover and tell your own....
Via Jeff Domansky
The Songwriting School of Los Angeles's insight:
We think this is an essential idea for artists: the narrative about you will further set you apart and draw us to you.
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