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Rescooped by nilanjan from Online Business Models!

Publishers as Curators: A New Model for Doing Business Online — HBS Working Knowledge

Publishers as Curators: A New Model for Doing Business Online — HBS Working Knowledge | something about curation |

Robin Good: If you are looking for an alternative way to look at how your online publishing business could thrive in the future, you may want to take into consideration your local art museum. At east, this is what Assistant Professor Ray Weaver suggests.


Here's why:


From the original article: "...what Groupon is up to is much more sophisticated than just offering 50 percent-off coupons.


Groupon, along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons.


Weaver, an assistant professor in the Marketing Unitat HBS, believes that part of Groupon's success is borne of the careful way the company presents wares to its customers: providing a very limited amount of choices at a time, along with a brief, engaging description of each offering.


To that end, Weaver is exploring the idea that many consumer-centric web-based businesses would benefit from acting more like museum curators.




Curators don't just put the stuff out there.


They make choices about which pieces to put next to other pieces, and put little plaques next to them explaining why you should care," he explains. "They educate their 'customers' about what they're looking at. And that is the missed opportunity in many for-profit businesses today."


Good reading. Truthful. 8/10


Full article:



(Image credit: 

Via Robin Good
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Rescooped by nilanjan from Online Business Models!

Curate Amazon Products While Making a Profit At It: The Wirecutter

Curate Amazon Products While Making a Profit At It: The Wirecutter | something about curation |



Via Robin Good
Robin Good's curator insight, January 23, 2013 1:22 PM

Can you curate Amazon products, review and rate them and then make a profit by reselling them from your site? It looks like this business model may have some potential.

Apparent proof comes from, a site I have recently discovered and which does essentially that. Under 20 and more product categories TheWireCutter professionally selects and reviews the most valuable and interesting products while providing lots of good information, references and insight.

All links to products are tagged to identify TheWireCutter as the affiliate reseller, and therefore Amazon pays a commission for any of the products that readers of TheWireCutter will eventually buy.

Great example of how to make the affiliation model pay while curating existing commercial content / products and adding lots of extra value.

Check it out:

Martin Gysler's comment, January 23, 2013 1:29 PM
Yes, a very interesting business model and especially the curator has a possibility to make a little money for his hard work.
Farid Mheir's curator insight, January 24, 2013 5:38 PM

This is a trend. At NRF show, Dell presented marketvine, a stealth project that allows customers to creation collections of products for sale. It is a new model for retailers to watch for.