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Pourquoi le taux d'engagement est un mauvais indicateur de benchmark | Emarketinglicious

Pourquoi le taux d'engagement est un mauvais indicateur de benchmark | Emarketinglicious | Soluvox | Scoop.it
Imaginez cette question d'un sondage : "Sur une échelle de 1 à 5, veuillez nous dire si vous diriez de ce contenu qu'il vous a plu, qu'il vous amène à en discuter (Pourquoi le taux d'engagement est un mauvais indicateur de benchmark #smo
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14 Manières d'Obtenir plus de Partages sur Facebook [Infographie] | Emarketinglicious

14 Manières d'Obtenir plus de Partages sur Facebook [Infographie] | Emarketinglicious | Soluvox | Scoop.it
Si vous souhaitez réussir sur Facebook, avoir une Page Facebook n'est pas suffisant.
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9 Ways to Become a Better Facebook Community Manager | Social Media Examiner

9 Ways to Become a Better Facebook Community Manager | Social Media Examiner | Soluvox | Scoop.it

Here are 9 tips you need to create a thriving Facebook community and improve your Facebook marketing.

Excerpted from article:

" #1: Know Your Voice.
Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.
If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.

#2: Have Access to Visuals.
Even if your business isn’t visual, make a plan for how you will add images to your posts. You can use things like:
- A screenshot of something you’re demonstrating
- An interesting photo with a quote about your niche
- An infographic with statistics about your niche
- Behind-the-scenes photos from your company events.

#3: Know the Rules.
As a community manager, make sure you know Facebook’s policies. Pages can be shut down without warning for violating these policies. Usually it’s very difficult to get your Page restored.

#4: Know the Industry.
If you are managing a Page for someone else, you need to know the industry so you can speak the lingo.

#5: Recognize Members.
A community manager needs to recognize contributors and members and get to know them. If you have a physical location, you can take pictures of your community members and recognize them on your Facebook Page.

#6: Answer Questions Quickly.
Promptly respond to posts or questions on your Page to create strong bonds with your community. Even if you don’t know the answer, let them know that you will get back to them. Or point them to a useful resource is another good option.

#7: Stay on Top of Changes.
Facebook changes a lot! There are changes to their official policies and in how things are working at any given moment. Make sure you keep track of Facebook’s official changes by following the Newsroom and the Facebook Marketing Page.

#8: Respond Calmly to Negative Posts.
If you get some angry posts for whatever reason on your Page, think before you fire off an angry response. Respond quickly (even if it’s to say we’ll get back to you), but don’t respond in the heat of the moment when you might feel like “telling them off.”

#9: Have Fun.
Find some ways to have fun with your community. Have a Facebook “live Q&A chat” time, do a Livestream or even (gasp) go over to a Google+ Hangout..."

Read full original article here:
http://www.socialmediaexaminer.com/9-ways-to-become-a-better-facebook-community-manager/

 


Via Giuseppe Mauriello
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Lynn O'Connell for O'Connell Meier's curator insight, April 28, 2013 11:28 PM

#5 and #8 are very important. You need to recognize and encourage your top fans. Which is the same reason that #8 is so critical. Don't delete or squash critical posts in a kneejerk fashion -- nothing will kill a community faster than people feeling that their opinions are not heard.

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10 Tips For Making Money with Social Media - Hausman Marketing Letter

10 Tips For Making Money with Social Media - Hausman Marketing Letter | Soluvox | Scoop.it

Turning a profit using social media, for some, is as elusive as a white rhino. But, it doesn’t have to be. Think of social networks as a big party and try to fit in — not be the life of the party.

 

My Infographic, courtesy of my partner, Ideas and Pixels, shows great tools for making money with social media — and other tools for making money online. Many of these tools fit together to create an integrated online marketing strategy to support your online marketing goals.

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Rogers Communications a fait l'acquisition de BLACKIRON Data en ... - CNW Telbec (Communiqué de presse)

Rogers Communications a fait l'acquisition de BLACKIRON Data en ... - CNW Telbec (Communiqué de presse) | Soluvox | Scoop.it
Rogers Communications a fait l'acquisition de BLACKIRON Data en ...
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Infographie : La nouvelle ère de la relation client

Infographie : La nouvelle ère de la relation client | Soluvox | Scoop.it
S'efforcer a satisfaire ses clients n'est pas une perte de temps, mais une vraie source de business ! À condition, naturellement, d'établir une stratégie de contact cohérente, et de ne pas oublier que les nouveaux canaux induisent de nouveaux usages.

Via Valérie OLLIER
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