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SoLoMo, the marketing trend to watch out for

SoLoMo, the marketing trend to watch out for | SoMoLo | Scoop.it
SoLoMo provides marketers with a great opportunity to tap potential customers.
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7 Reasons Why Local Businesses Should Still Buy PPC Ads

7 Reasons Why Local Businesses Should Still Buy PPC Ads | SoMoLo | Scoop.it
Many small-to-medium businesses (SMBs) focus heavily on their organic search rankings. After all, it’s “free,” and if you enjoy a high ranking, you can derive excellent business from it.
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Walmart Evolves with SoLoMo | Social Media Today

Walmart Evolves with SoLoMo | Social Media Today | SoMoLo | Scoop.it
In October of 2012, Walmart said the company expects to meet its $9 billion online sales projection for the fiscal year ending January 2014; while not close to Amazon’s 62 billion in net sales, it is nearly double Walmart's 2011 online sales of...
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When it comes to SoLoMo Health, Don't Forget Video - Sacramento Bee

When it comes to SoLoMo Health, Don't Forget Video - Sacramento Bee | SoMoLo | Scoop.it
When it comes to SoLoMo Health, Don't Forget Video
Sacramento Bee
dailyRx News believes that providing a video component is key to successful delivery of a comprehensive social/local/mobile (SoLoMo) patient engagement experience.
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Contextually Aware | SoLoMo

Contextually Aware | SoLoMo | SoMoLo | Scoop.it
Contextually Aware | SoLoMo, by Marc Kleinmaier: updated automatically with a curated selection of articles, blog posts, videos and photos. (RT @gadgetman: Contextually Aware | SoLoMo is out!
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[Event] Tech in Asia Meetup: 10 Mobile Marketing Tips - Tech in Asia

[Event] Tech in Asia Meetup: 10 Mobile Marketing Tips - Tech in Asia | SoMoLo | Scoop.it
Tech in Asia
[Event] Tech in Asia Meetup: 10 Mobile Marketing Tips
Tech in Asia
Last Thursday evening marked the very beginning of our series of Tech in Asia Meetups.
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Five Hyper-Local Marketing Trends to Take the Street Fight to the Next Level | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Five Hyper-Local Marketing Trends to Take the Street Fight to the Next Level | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | SoMoLo | Scoop.it
five lessons from the street fight hyper local marketing summit.
Rohit Kuttappan's insight:

Hyper-local marketing battles have always shifted in tune with technology. In the 1990's, the battles centered on communication and in the 2000's, the battles moved to web marketing. Now, somewhat predictably, the battles focus on digital/ social/ mobile marketing. But irrespective of the technology – the real battle always was around differentiation and that's where the battles can make or break a business.

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Mobile Marketing Depends on Relationships - Business 2 Community

Mobile Marketing Depends on Relationships - Business 2 Community | SoMoLo | Scoop.it
Marketing Pilgrim Mobile Marketing Depends on Relationships Business 2 Community One common misconception that many businesses seem to have about the world of mobile marketing is that the industry is all about pushing ads towards consumers in any...
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The Fuss About SoLoMo And How It Affects Your Small Business | OpenMinds Resources | Social Media Management & Marketing Malaysia

The Fuss About SoLoMo And How It Affects Your Small Business | OpenMinds Resources | Social Media Management & Marketing Malaysia | SoMoLo | Scoop.it
Small businesses have a distinct advantage over larger corporations. Find out how SoLoMo can change the game for your business.
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Rules for optimizing your mobile marketing strategy | Packaging World

Rules for optimizing your mobile marketing strategy | Packaging World | SoMoLo | Scoop.it
What lessons can be learned from the missteps of first-generation mobile marketers? And, how can you effectively leverage mobile technology to build your brand?
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What's on Your 2013 Mobile Marketing Wish List? - Mobile Marketing Watch

What's on Your 2013 Mobile Marketing Wish List? - Mobile Marketing Watch | SoMoLo | Scoop.it
Mobile Marketing Watch
What's on Your 2013 Mobile Marketing Wish List?
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How To Make Money From Mobile Marketing

Take This Opportunity To Dominate Almost Any Niche Market Simply By Tapping Into The Popularity Of An Ever-growing Revolution In Business.. The Mobile Medium! Now Includes Extra Bonus Reports, Pro Video Home Study Course Plus Much More!
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Pizza Hut takes bigger slice of mobile with new marketing campaign - Mobile Commerce Daily - Advertising

Pizza Hut takes bigger slice of mobile with new marketing campaign - Mobile Commerce Daily - Advertising | SoMoLo | Scoop.it
@PizzaHut slices greater #mobile buzz http://t.co/tJxILICz via #SoLoMo engagement + personalization http://t.co/4feoqWb5
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Early Look at Google's June 25 Algo Update

Early Look at Google's June 25 Algo Update | SoMoLo | Scoop.it
On the morning of June 26th, MozCast registered a record high temperature of 113 degrees. This is an initial investigation into the possible algorithm update, and a potential partial-match domain (PMD) connection.

Via Isidro Galisteo Pradillo
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7 Reasons Why Local Businesses Should Still Buy PPC Ads

7 Reasons Why Local Businesses Should Still Buy PPC Ads | SoMoLo | Scoop.it
Many small-to-medium businesses (SMBs) focus heavily on their organic search rankings. After all, it’s “free,” and if you enjoy a high ranking, you can derive excellent business from it.
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10 Ways To Benefit From The Growing Mobile Marketing Trend - Business 2 Community

10 Ways To Benefit From The Growing Mobile Marketing Trend - Business 2 Community | SoMoLo | Scoop.it
10 Ways To Benefit From The Growing Mobile Marketing Trend Business 2 Community “By 2014, mobile internet should take over desktop internet usage,” that's one of the key points in a recent infographics containing various stats on the future of...
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eBooks for Smartphones, Tablets The Top Priority for Readers and Authors - Mobile Marketing Watch

eBooks for Smartphones, Tablets The Top Priority for Readers and Authors - Mobile Marketing Watch | SoMoLo | Scoop.it
Mobile Marketing Watch eBooks for Smartphones, Tablets The Top Priority for Readers and Authors Mobile Marketing Watch eBooks for Smartphones Tablets The Top Priority for Readers and Authors 225x300 eBooks for Smartphones, On Monday, the publishing...
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Big Growth Tipped for Mobile Marketing - Jakarta Globe

Big Growth Tipped for Mobile Marketing - Jakarta Globe | SoMoLo | Scoop.it
Big Growth Tipped for Mobile Marketing Jakarta Globe Indonesia's mobile marketing industry is projected to more than double by 2016, making it an essential channel to reach consumers, a study conducted by global market strategy consultants Roland...
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Tapping the power of SoLoMo: 8 tips to success | Travel Industry News & Conferences - EyeforTravel

Tapping the power of SoLoMo: 8 tips to success | Travel Industry News & Conferences - EyeforTravel | SoMoLo | Scoop.it
In 2013, SoLoMo will play a role in every multi-channel campaign that aims to reach customers before, during, and after a hotel booking or conversion for greater impact and customer retention.
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Mobile myth busting: 10 mobile marketing porkies | Marketing ...

Mobile myth busting: 10 mobile marketing porkies | Marketing ... | SoMoLo | Scoop.it
The Mobile Marketing Association has recommended that the money spent on mobile advertising should sit at 7% of marketers' total advertising budget. With this figure projected to increase to 10% over the next four years, ...
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How to optimise your mobile marketing strategy | Marketing magazine

How to optimise your mobile marketing strategy | Marketing magazine | SoMoLo | Scoop.it
Although mobile marketing has been around for a while now, it cannot be denied that over the last year there has been a significant rise in the use of mobile phone technology to directly target consumers.
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How People Really Use Mobile - Harvard Business Review

How People Really Use Mobile - Harvard Business Review | SoMoLo | Scoop.it
To marketers, the prospect of reaching shoppers through their smartphones is tantalizing. But mobile doesn't always mean on the go. New data show that 68% of consumers' smartphone use happens at home. And users' most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call "me time."

Via The Ayantek Team
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The Ayantek Team's curator insight, January 8, 2013 11:56 AM

What do you do with your mobile "me" time? I play Scramble with Friends...

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"Social/ Local/ Mobile & Geospatial: Exciting New Features Your Apps Should Have in 2013"

1/8 at 2:30pm #SoLoMo & #Geospatial: Exciting New Features Your Apps Should Have in 2013 Register here: http://t.co/aPzOChwN #webinar
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Indonesia: SoLoMo Opportunities and 2013 Mobile Trends [Video] | ClickZ.asia

Indonesia: SoLoMo Opportunities and 2013 Mobile Trends [Video] | ClickZ.asia | SoMoLo | Scoop.it
Nokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia.
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Mobile Marketing: Understanding the Basics

Mobile Marketing: Understanding the Basics | SoMoLo | Scoop.it
An article discussing mobile marketing, and how to understand the basics. (Mobile Marketing: Understanding the Basics http://t.co/NoVT1Ycj)
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