Mobile & smartphone data and trends
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Mobile & smartphone data and trends
Mobile & smart phone data and trends
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Amazon.com is winning the m-commerce game

Amazon.com is winning the m-commerce game | Mobile & smartphone data and trends | Scoop.it
Mobile shoppers who make the majority of their online retail purchases on their smartphone, make 61% of those purchases on Amazon.com, according to an Internet Retailer survey.
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Platform Thinking and Disruption: Interview with YourStory - Platform Strategy Blog

Platform Thinking and Disruption: Interview with YourStory - Platform Strategy Blog | Mobile & smartphone data and trends | Scoop.it
An overview of platform disruption.
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Infographic: Smartwatches Push Past Swiss Watches for the First Time

This chart compares worldwide smartwatch shipments to Swiss watch shipments in Q4 2015.
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Who Are the Year's Best-Loved Brands? Hint: Half Are Probably Younger Than You

Who Are the Year's Best-Loved Brands? Hint: Half Are Probably Younger Than You | Mobile & smartphone data and trends | Scoop.it
Conventional wisdom holds that it takes decades of hard work for a company to become the most respected in its field. Maybe that’s still true, but consider this: half of the most respected brands in existence have been around fewer than 20 years.That’s just one of the findings of the YouGov BrandIndex’s best-perceived brands of the year, released today. (You can find profiles of the Top 10 brands and charts of their brand growth in recent years below.)Not only are the top placers surprisingly youthful companies, but they are—not coincidentally—also media and technology heavies. “New media and technology are dominating the list,” said BrandIndex CEO Ted Marzilli. “Seven out of 10 of these brands are these new media brands and many of them didn’t exist 10 years ago.”YouGov polls consumers each year about 1,400 brands, asking respondents to score them based on what they’ve heard about them (good or bad) in the preceding two weeks. That makes the survey a pretty good measure of advertising efficacy and media reach, which probably explains why Amazon, Netflix and YouTube—all of them companies involved in disseminating content as well as creating their own—reign at the top of the list.But by ranking brands on customers’ perceptions, the survey is also a gauge of how much damage a bad incident can do to a brand. Case in point: Subway, last year's No. 4 brand, got knocked clean out of the Top 10 list—most likely in the wake of the disaster that spokesperson Jared Fogle became.In fact, as the charts below illustrate, YouGov's data highlights how fast-changing American perceptions of brands can be.Brands like the iPhone have passed in and out of favor, for example, while Amazon has consistently held the high ground. As Marzilli points out, it's not always easy to pin down exactly why consumers hold a brand in high esteem in the first place, then turn their backs on it.But one thing is certain: Being digitally savvy and socially sharable goes a long way to keeping a brand in high regard. And in that respect, even an older brand can still share the limelight with the youngsters. Consider Samsung, founded in 1938, but now the leading maker of smart phones on planet earth—and the No. 7 best perceived brand, too.Here's a look at America's 10 best-perceived brands going into 2016, and how their popularity has varied over the years:
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Brand Management Study of Amazon

Contains different aspects of Amazon's brand management and brand development strategy.
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M-commerce : 71% des parcours d’achat en France débutent sur mobile

M-commerce : 71% des parcours d’achat en France débutent sur mobile | Mobile & smartphone data and trends | Scoop.it
oct 13, 2015 Related PostsRentrée 2015 : 3 conseils pour préparer au mieux votre site e-commerce !Les vacances d’été ne sont pas finies mais l’heure de la rentrée a sonné pour vous ! Petit à petit les premiers retours de vacances se multiplient, l’occasion pour certains de […]Décryptage du secteur de la mode par Ecommerce FoundationEcommerce […]
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Higher mobile budgets correlate to higher revenue, says Coca-Cola exec - Mobile Marketer - Strategy

Higher mobile budgets correlate to higher revenue, says Coca-Cola exec - Mobile Marketer - Strategy | Mobile & smartphone data and trends | Scoop.it
Higher mobile budgets correlate to higher revenue, says Coca-Cola exec
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Mobile App Usage - Statistics & Facts | Statista

Mobile App Usage - Statistics & Facts | Statista | Mobile & smartphone data and trends | Scoop.it
Discover all statistics and data on Mobile App Usage now on statista.com!
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Mobile puts an end to back-to-school profits: Deloitte - Mobile Commerce Daily - Research

Mobile puts an end to back-to-school profits: Deloitte - Mobile Commerce Daily - Research | Mobile & smartphone data and trends | Scoop.it
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Mobile: It Changes Everything

We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history …
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Google Links Mobile Ads to Desktop Purchases and Vice Versa

Google Links Mobile Ads to Desktop Purchases and Vice Versa | Mobile & smartphone data and trends | Scoop.it
Google is rolling out cross-device conversion measurement as well as automating native ad sales and guaranteed ad sales.
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Amazon named most visible mobile & desktop retailer on Google

Amazon named most visible mobile & desktop retailer on Google | Mobile & smartphone data and trends | Scoop.it
Retail leviathan Amazon has been crowned as the most visible mobile and desktop retailer on Google, by a crushing margin of victory...
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Amazon Payments: Pros, Cons for Ecommerce Merchants

Amazon Payments: Pros, Cons for Ecommerce Merchants | Mobile & smartphone data and trends | Scoop.it
Fewer than 10 percent of Amazon’s 304 million customers reportedly used Amazon Payments on third-party sites in 2014 and 2015. This, potentially, could be an ...
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The Three Building Blocks of Platforms - Platform Strategy Blog

The Three Building Blocks of Platforms - Platform Strategy Blog | Mobile & smartphone data and trends | Scoop.it
The definitive HBR article on Platforms.
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Why Consumer Intent Is More Powerful Than Demographics

Why Consumer Intent Is More Powerful Than Demographics | Mobile & smartphone data and trends | Scoop.it
Demographics alone won't help you reach your target customers. Intent is the key to unlocking a larger, and potentially more engaged, audience.
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Amazon at 20: The brand, the challenges and the future

Amazon at 20: The brand, the challenges and the future | Mobile & smartphone data and trends | Scoop.it
As it celebrates 20 years in business, it’s fair to say Amazon has transformed the world of online retail. However the consensus among marketing experts appears to be that its branding success has had little to do with advertising.
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Qu'est-ce que le branding ?

Qu'est-ce que le branding ? | Mobile & smartphone data and trends | Scoop.it
Les Anglo-saxons la nomment "brand". Branding étant l'activité consistant à concevoir des "marques". Ce terme s’est massivement imposé dans le jargon professionnel, au point de ne m'être jamais questionné sur le sens profond de ce mot. Pourquoi la traduction du mot français "marque" n'est-elle pas "mark" ?
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Smartphone Mcommerce Buyers in France, by Frequency, July 2015 (millions)

Smartphone Mcommerce Buyers in France, by Frequency, July 2015 (millions) | Mobile & smartphone data and trends | Scoop.it
eMarketer helps companies understand the Internet by publishing Internet market research, statistics and objective analysis on Internet marketing, Internet advertising, online trends and online demographics.
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En France, le trafic mobile dépasse désormais celui depuis un PC

En France, le trafic mobile dépasse désormais celui depuis un PC | Mobile & smartphone data and trends | Scoop.it
En cumulant smartphones et tablettes, Médiamétrie estime que les terminaux mobiles ont représenté 52,7% des visites en septembre dernier dans notre pays.
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Infographie : les nouvelles pratiques des consommateurs connectés en 2015 par Mediametrie//Netratings et la Fevad - Offremedia

Infographie : les nouvelles pratiques des consommateurs connectés en 2015 par Mediametrie//Netratings et la Fevad - Offremedia | Mobile & smartphone data and trends | Scoop.it
Suite à la publication des résultats de l’Observatoire du Consommateur Connecté le 22 septembre dernier (voir archive), Médiamétrie et la Fevad mettent en ligne une infographie qui détaille quels sont les points de contacts des consommateurs dans leurs parcours d’achat et comment ils se complètent : quels sont les produits achetés selon les écrans ? Sur quels sites les internautes achètent et lesquels recommandent-ils (Net Promoter Score) ? Quelles sont les nouvelles tendances du e-commerce (poids du CtoC, commerce collaboratif) ? Quel est le parcours type d’un achat sur Internet selon les catégories de produits ?
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Étude Google : usages et attentes des Français hyperconnectés

Étude Google : usages et attentes des Français hyperconnectés | Mobile & smartphone data and trends | Scoop.it
Les Français sont entrés dans une nouvelle phase du Web. Ils sont mobiles, hyperconnectés, et leurs attentes sont toujours plus fortes. Décryptage des moments qui comptent pour les internautes français dans une étude Google, en partenariat avec Ipsos.
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New, Simple ‘Buy’ Buttons Aim to Entice Mobile Shoppers

New, Simple ‘Buy’ Buttons Aim to Entice Mobile Shoppers | Mobile & smartphone data and trends | Scoop.it
Companies like Google, Facebook, Twitter and Pinterest are trying to bridge the gap between smartphone browsing and desktop purchases.
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E-Commerce Sales - Mobile shopping accounts for a larger share of online sales - Internet Retailer

E-Commerce Sales - Mobile shopping accounts for a larger share of online sales - Internet Retailer | Mobile & smartphone data and trends | Scoop.it
Internet Retailer - E-Retailers/E-Commerce Sales - Mobile shopping accounts for a larger share of online sales
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Cross-Device Shopping Journeys: On Which Device Do They End?

Cross-Device Shopping Journeys: On Which Device Do They End? | Mobile & smartphone data and trends | Scoop.it
Consumers are using various devices to conduct retail shopping research, and are often crossing from one device to another to make purchases. A new study [download page] released by JiWire examines cross-device retail research and purchase behavior by device, with some interesting results. Among...
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