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Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks? [Infographic]

Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks? [Infographic] | Soical media inforgraphic | Scoop.it

It’s important to know your audience if you’re going to be an effective marketer in any medium. For social media marketers, knowing who the core users are on each social network could be invaluable in helping decide which platforms to focus on. Digital marketing agency Sprout Social dug into the demographic data and pulled it all together in one handy infographic.

 

Overall, the data supports what we already know, that women dominate social media. This is especially true on Pinterest where women made up 42 percent of users, and Snapchat where women represented 70 percent of users.

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What Motivates Customers to Make Recommendations on Social Media? [Infographic]

What Motivates Customers to Make Recommendations on Social Media? [Infographic] | Soical media inforgraphic | Scoop.it

Want to get more customers to recommend you on their social networks? Then you'll need to know what drives them to make those recommendations and which networks they prefer.

 

The most trusted social media platform for product/service recommendation is Facebook, according to the following Social Media Link infographic, based on a recent study.

 

Some 54% of survey respondents use Facebook to share their product purchases.

 

So, what inspires consumers to write a product review? A whopping 93% cite "a positive experience with the brand," and 79% say "receiving a free product or sample."

 

Poor customer experiences inspire sharing as well: 71% say "a negative experience with a brand" motivates them to write a review, according to Social Media Link.

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Marco Favero's curator insight, March 4, 2015 6:32 AM

aggiungi la tua intuizione ...

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Next Business Model in the Pharmaceutical Industry!

Next Business Model in the Pharmaceutical Industry! | Soical media inforgraphic | Scoop.it
And it is not PRO based…

Via Mads Krogh Petersen
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Content Marketing Without Marketing Is Just Content

Content Marketing Without Marketing Is Just Content | Soical media inforgraphic | Scoop.it

Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. So how can you leverage SEO, and specifically link-building, techniques to market your content?


Via Kamal Bennani
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Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | Soical media inforgraphic | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
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Idris Grant's curator insight, August 25, 2014 3:31 PM

With all the talk of "The Internet of Things," and the rapid advances we're seeing with all-things web, smart devices and hyper-connected world, we found this Infographic goes a long way to tell the story.

Hunca's curator insight, October 8, 2014 11:14 AM

Great article

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[New Research] Do Viral Emotions Differ by Age and Gender? | Convince and Convert: Social Media Strategy and Content Marketing Strategy

[New Research] Do Viral Emotions Differ by Age and Gender? | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Soical media inforgraphic | Scoop.it

A new study shows that the virality of a piece of content not only depends on the emotional reaction of your audience, but also their age, gender, and other demographic features.

 

When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know? For example, the average percentage markup for the services industry is close to 3,000%!

Are you surprised?

The answer just may be different based on your generation or your gender.

Putting Emotional Response to the Test

Content can inspire a range of reactions, but viral, highly shareable images inspire a range of predictable emotional reactions – and those reactions are different depending on age and gender. This is gold for creative teams, because it means that a quick lesson in basic psychology will improve your chances of a viral hit.

By showing more than 800 men and women between the ages of 18 – 54 a collection of viral images from Imgur, as well as a set of non-viral images for comparison, we were able to determine which emotions are linked to viral content for different demographics.

Their responses were categorized as either positive, negative, or surprised (which can be triggered both positively and negatively) based on Robert Plutchik’s comprehensive Wheel of Emotion. The results give us greater insight into three elements common to how emotions and demographics work together when content goes viral.

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Surveying the therapeutic areas pharma participates in on facebook, YouTube and Pinterest

Surveying the therapeutic areas pharma participates in on facebook, YouTube and Pinterest | Soical media inforgraphic | Scoop.it

Many companies have created online forums as support networks for patients and their loved ones. Customized online communities can greatly impact patients, but many of these support groups can also be found on mainstream platforms like Facebook.

 

The article show popular therapeutic areas that are represented on pharma-sponsored Facebook, YouTube and Pinterest sites, according to secondary research conducted by CEI analysts.

 

In these graphics, the larger the circle, the larger a presence the therapeutic area has on the social media platform. These data suggest that central nervous system (CNS), diabetes and oncology patients have many options for online support. But there are also options for endocrinology, respiratory and immunology patients – to only name a few.

 

Facebook is shown above.

 

YouTube: http://www.cuttingedgeinfo.com/wp/wp-content/uploads/Figure-2-YouTube-TA-presence-JPEG-400x299.jpg

 

Pinterest: http://www.cuttingedgeinfo.com/wp/wp-content/uploads/Figure-3-Pinterest-TA-presence-JPEG-400x300.jpg

 

 

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Digital life in 2025 – 15 predictions | Klick Health

Digital life in 2025 – 15 predictions | Klick Health | Soical media inforgraphic | Scoop.it
The PEW Internet Project tapped some of the leading internet futurists plus thousands of users to come up with the top 15 trends we will see in 2025. Take a look at Klick Health's take on these trends as they relate to health.

Via Tim Mustill
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Tim Mustill's curator insight, April 29, 2014 5:16 AM

Not actually 15 predictions but 5 short and sweet trends - the 'Ubernet' comment is pertinent and topical to UK Pharma. It is worth following the link to PEW to download the full (free ) report.

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Four stats to help benchmark your email marketing strategy

Four stats to help benchmark your email marketing strategy | Soical media inforgraphic | Scoop.it
How advanced are your email marketing activities?

Via CYDigital
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CYDigital's curator insight, March 31, 2015 9:09 PM

A few years ago, pundits spoke about social replacing email. Forgetabouddit.

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Lytics State of Digital Marketing Survey Reveals 80% of Consumers Are Receiving Irrelevant Offers Online, Majority of Marketers Believe They Deliver Personalized Customer Experiences - Press Releas...

Lytics State of Digital Marketing Survey Reveals 80% of Consumers Are Receiving Irrelevant Offers Online, Majority of Marketers Believe They Deliver Personalized Customer Experiences - Press Releas... | Soical media inforgraphic | Scoop.it

PORTLAND, OR--(Marketwired - Feb 10, 2015) - Lytics (http://www.getlytics.com), a predictive data service, today released its first State of Digital Marketing Survey Report and infographic. Revealed in the many salient findings was that most marketers (53 percent) believe they are delivering effective personalized experiences to their online customers, yet the vast majority of consumers (80 percent) reported that brands are not familiar (or at best only somewhat familiar) with their online purchasing needs.

Disconnects between marketers and consumers can cause brands to lose customers to competitors, miss opportunities and waste countless hours and resources developing and providing offers that are ignored completely," said Kathleen Schaub, vice president, IDC CMO Advisory Service. "In 2015, marketers that want to close the gap between what they are delivering and what customers respond to must find ways to identify how, when and where online purchases are made and then deliver more personalized experiences that address buyers' desires."

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10 Digital Branding Trends for 2015 [INFOGRAPHIC] - AllTwitter

10 Digital Branding Trends for 2015 [INFOGRAPHIC] - AllTwitter | Soical media inforgraphic | Scoop.it
10 Digital Branding Trends for 2015 [INFOGRAPHIC]

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Danielle M. Villegas's curator insight, January 8, 2015 5:04 PM

Tina Howe brought this infographic to my attention. Digital branding is a big part of content marketing and content strategy, so it's helpful to know what trends seem to be immerging here. This seems like it's spot-on in its assessment. What do you think?

--techcommgeekmom

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How To Build Real Patient-Centered Pharmaceutical Companies

How To Build Real Patient-Centered Pharmaceutical Companies | Soical media inforgraphic | Scoop.it

With such a focus these days on buzzwords such as "patient-centric," "patient-centered," and "patient-centricity," some people are predicting “patient engagement” to be the next big movement in our industry, much as blockbuster drugs were a decade or more ago. But while improving patient engagement sounds fairly straightforward for those who directly interact with patients (e.g., doctors, nurses, nurse practitioners, and physicians assistants), for the biopharmaceutical industry, successfully executing this concept has been — and continues to be — much more challenging.


Via Philippe Marchal, Lionel Reichardt / le Pharmageek
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What Happens In A Facebook Minute | infographic

What Happens In A Facebook Minute | infographic | Soical media inforgraphic | Scoop.it

Learn some crazy stats about what happens every minute on Facebook...


Via Lauren Moss
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Phillip Newsome's curator insight, September 26, 2014 10:25 AM

The lesson here is simply don't be overwhelmed by the volume of activity.  Narrow your focus, define your audience as tightly as possible, talk to them in terms relevant to their lives and be creative.

John Norman's curator insight, January 11, 2015 11:22 PM

Nearly as busy as a New York minute! Lots of interesting facts to discuss at your next coffee break. 

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LinkedIn, HCP communities and facebook matter most to the 56% of clinicians who use social professionally

LinkedIn, HCP communities and facebook matter most to the 56% of clinicians who use social professionally | Soical media inforgraphic | Scoop.it

When it comes to social media, the top sites that doctors do seem to use for work are LinkedIn, online physician communities, and Facebook (see chart below). The specialities that reported the most use of online physician communities were ophthalmology, geriatrics, psychiatry, otolaryngology, and oncology.


Via eMedToday, Lionel Reichardt / le Pharmageek
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Survey Analytics Blog: Top 5 Infographics of the Week: Social Media Demographics

Survey Analytics Blog: Top 5 Infographics of the Week: Social Media Demographics | Soical media inforgraphic | Scoop.it
Whether or not we like to admit it, social media has become a huge part of our lives. That is why we were so interested in learning about the demographics of social media users.
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malek's curator insight, May 4, 2014 7:14 AM

a good collection in one page

Sherin Nicolson's curator insight, May 5, 2014 10:01 PM

This is such a big insight into what the market is doing in todays cluttered technological world. This can help marketers break through that clutter and target these audiences through the means of technology that they are more inclined to use and relate to more. This also encourages research of IMC campaigns to move forward with their thinking as the technological advances are moving even more rapidly and quickly. The industry has changed rapidly because of technology and we as marketers cannot afford to ignore this.