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What Push Notification means to #Mobile #Marketing?

What Push Notification means to #Mobile #Marketing? | Business ideas | Scoop.it
Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here's why push is one of the most promising areas of mobile marketing today.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 25, 2014 3:48 PM
  • "What if push notifications could be part of an orchestrated #customer #journey giving customers the information that they need, when they need it and on their device of choice?"
Push Notification creates a frictionless experience. With Consumers opting-in, make sure you have a well defined strategy to engage and offer the right value.
Share your thoughts on push notifications?
Ali Anani's curator insight, January 27, 2014 12:20 AM

When push marketing is applauded?

Michael Allenberg's curator insight, January 31, 2014 8:15 AM

This is a fascinating read...

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Lessons in #Customer #Experience

Lessons in #Customer #Experience | Business ideas | Scoop.it
You have to love the bar, restaurant, and hospitality industries. While we believe that every business benefits from giving customers a

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 20, 2013 2:47 AM

Jon Taffer shows why it's all about the #Customer Reaction.


He has four rules for making the best decisions when it comes to managing customer reactions:

  1. Everything we do is part of a process, never a result.
  2. Every business process, step, or communication must create a positive customer reaction each and every time.
  3. That reaction is the product.
  4. Any business, no matter what it is, lives or dies by the customer reactions it creates.
He provides in-depth analysis, share your thoughts.
DON's curator insight, December 23, 2013 7:46 AM

My insight

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Building #Customer Relationships in 4 Steps

Building #Customer Relationships in 4 Steps | Business ideas | Scoop.it
In order to set up and manage your relationships with individual customers, you have to accomplish four basic things:
Identify customers individually.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 5, 2014 3:52 AM

The customer experience involves internal steps through customer insight/data gathering, which then requires operational commitment and training in order to properly engage with your customers. 


Share your experience on how those 4 steps have been implemented at your company?


Which brand experience you were most impressed with in 2013?



Debra Walker's curator insight, January 6, 2014 3:11 PM

I love that these concepts can also apply to those who are working with internal customers as well.  Often times I see that there is more of an effort to practice these 4 steps externally without recognizing that a "captive" internal audience deserves the same consideration and care.

Paris Stephane's curator insight, January 6, 2014 3:23 PM

Important dans une démarche Customer centric

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Generation Y Rebels Against Company Tech Rules

Generation Y Rebels Against Company Tech Rules | Business ideas | Scoop.it
Study finds Generation Y breaking company policies on technology use in the workplace.

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Chris Farrance's curator insight, January 17, 2014 4:14 AM

Wrong people or wrong policies for a 2020 Digital Business?

Chris Bantock's curator insight, January 17, 2014 6:00 AM

One of the challenges of transforming a company into the Digital world  

Chris Bantock's comment, January 17, 2014 6:02 AM
Definately the wrong policies.