Social media & health - Médias sociaux & santé
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Social media & health - Médias sociaux & santé
Updates about social media use in health - Infos sur les médias sociaux et la Santé
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Creating an innovation culture | McKinsey & Company

Creating an innovation culture | McKinsey & Company | Social media & health - Médias sociaux & santé | Scoop.it
Corning’s Silicon Valley technology chief shares how to stay creative over the long haul, drawing on 40 years of experience.
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Le big data au chevet des maladies cérébrales

Le big data au chevet des maladies cérébrales | Social media & health - Médias sociaux & santé | Scoop.it
Une plate-forme informatique médicale est testée par quatre hôpitaux européens, dont le CHUV.

Via Bruno Demay
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How 6 Big Pharma Companies Use Twitter to Engage with Audiences

How 6 Big Pharma Companies Use Twitter to Engage with Audiences | Social media & health - Médias sociaux & santé | Scoop.it
This article is brought to you by Congress Bookers, a reliable accommodation partner for lead pharma companies worldwide. Pharma companies have begun to embrace different communication channels, including social media, to promote their products, present their drug development initiatives and engage with audiences worldwide. However, make no mistake, social media is not the same for…
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E-santé : usages et attentes des Français

E-santé : usages et attentes des Français | Social media & health - Médias sociaux & santé | Scoop.it
Zava, société spécialisée en téléconsultation, a publié les résultats d'une étude dédiée aux usages des Français en matière d'e-santé. Découverte.
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Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It's Both.

Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It's Both. | Social media & health - Médias sociaux & santé | Scoop.it

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit? Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience.

 

But that’s where the similarities end. Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other? Consider the primary function of each…

 

Pinterest: A platform that enables you to curate visual content that you’ve found online and would like to share with your community.

 

Instagram: A platform that enables you to capture visual content that you find engaging and would like to share with your community.

 

So, it’s curate versus capture. But when you dig a little deeper…

 

A Pinterest user focuses on discovery of other user’s content in common areas of interest. The platform is similar to a search engine that can be customized to seek out specific content, how-to’s, inspiration, and products. A user gathers the content by “pinning” it to their visual idea-board in relevant groups. Pinterest incorporates the classic characteristics of social media, so users can share their boards, follow the boards of others, and comment on content.

 

Instagram users seek to share pictures and videos that they’ve captured from their own mobile device – which they can first enhance by incorporating special effects, applying filters, and adding captions. The content isn’t just shared on the platform; rather, a user can transition Instagram visuals over to Facebook and other social networks.

 

Now you can see how the distinction between the two is quite profound. You can also understand that different types of messages and images will resonate with users on Pinterest as compared to Instagram – because they’re active on these platforms for entirely different reasons. You can’t optimize engagement, raise brand awareness, and develop a loyal following without understanding which one to use, for what reasons, and when.

 

When to Use What

 

Linking: When you pin an image on Pinterest, it will include a link to the source of the content on an external site. If that external site is yours, you drive website traffic every time someone clicks on the pin, increase that traffic potential exponentially every time someone re-pins it, and boost SEO.

 

When you post an image on Instagram and share it across other social media channels, they’re directed to that content’s individual link. That person isn’t heading to your website, but to the Instagram-generated link and your profile.

 

Linking Advantage: Pinterest

 

Storytelling: You tell your stories on Pinterest through the stories of others, on the themed boards you create to gather your pins. It’s possible to distribute promotions and hold contests to engage your audience and invite them into your story.

 

Instagram users are seeking a more personalized experience when they engage with brands on the platform. Because you’re posting content that you create yourself, you can establish a more individual connection between your company and the user. Instagram content is consumable through quick captions, images, and video clips – unique content that communicates information about the products you offer.

 

Storytelling Advantage: Instagram

 

Target Audience: Woman account for roughly 85 percent of Pinterest users, a figure that represents that largest gender differential on all social networks. When you consider that women are more likely to seek health information online as compared to men (85 and 75 percent, respectively), SEO becomes a factor – making the advantages of Pinterest clear.

 

Still, Instagram has more active monthly users, at 500 million compared to Pinterest’s 150 million according to 2016 figures. So if it’s breadth you seek with pharma marketing, Instagram may be your best bet.

 

Target Audience Advantage: Too Close to Tell

 

There’s no clear winner between Pinterest and Instagram, but there is a clear point: You want to use one over the other, depending on your goal. The key is understanding the different users of each platform and why they’re hanging out there


Via Plus91, Esposito Christelle, Celine Sportisse, eMedToday
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Quand les géants de l'industrie pharmaceutiques se mettent à concevoir des smarthomes pour les personnes souffrant par exemple d'insuffisance respiratoire

Quand les géants de l'industrie pharmaceutiques se mettent à concevoir des smarthomes pour les personnes souffrant par exemple d'insuffisance respiratoire | Social media & health - Médias sociaux & santé | Scoop.it
Une maison connectée et adaptée à la santé de chacun, est-ce possible ?
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Google Analytics: The A-to-Z Guide for Content Marketers [Infographic]

Google Analytics: The A-to-Z Guide for Content Marketers [Infographic] | Social media & health - Médias sociaux & santé | Scoop.it
Using Google Analytics properly makes you a far more effective digital marketer. This infographic outlines the key ways content marketers can utilize the tool.
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Digital Asset Management: Too valuable for life science organisations to ignore? - Pharmaphorum

Digital Asset Management: Too valuable for life science organisations to ignore? - Pharmaphorum | Social media & health - Médias sociaux & santé | Scoop.it
One of the biggest challenges that global life science organisations have to overcome is managing the creation, re-purposing,
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Le big data révolutionne le marketing digital

Le big data révolutionne le marketing digital | Social media & health - Médias sociaux & santé | Scoop.it
Les directions métiers affichent un intérêt croissant pour les technologies du big data. L’évolution du niveau de connaissance sur ce sujet est d’ailleurs particulièrement marquée auprès des décideurs rattachés aux directions informatiques et marketing. En effet, 39% des décideurs interrogés issus de ces directions indiquent disposer d’une parfaite connaissanc
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Digital Excellence In The Global Pharmaceutical Industry In 2016: Organizational Readiness

Digital Excellence In The Global Pharmaceutical Industry In 2016: Organizational Readiness | Social media & health - Médias sociaux & santé | Scoop.it
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[Vidéo] Données personnelles, institutions européennes et big data : les défis du contrôleur européen

[Vidéo] Données personnelles, institutions européennes et big data : les défis du contrôleur européen | Social media & health - Médias sociaux & santé | Scoop.it
Giovanni Buttarelli est contrôleur européen de la protection des données depuis décembre 2014. Son rôle : garantir que les institutions et organes de l'UE respectent le droit à la vie privée et à la protection des données à caractère personnel et aider au renforcement de ces droits pa
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La CNIL : son rôle, sa compétence et l’avenir de la protection des données personnelles - Blog du Modérateur

La CNIL : son rôle, sa compétence et l’avenir de la protection des données personnelles - Blog du Modérateur | Social media & health - Médias sociaux & santé | Scoop.it
À la veille de la présentation du Cahier Innovation et Prospectives de la CNIL sur le Partage (plus d'infos en fin d'article), nous avons eu le plaisir de
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YouTube : le live streaming mobile débarque enfin, Facebook Live et Periscope en ligne de mire - Blog du Modérateur

YouTube : le live streaming mobile débarque enfin, Facebook Live et Periscope en ligne de mire - Blog du Modérateur | Social media & health - Médias sociaux & santé | Scoop.it
Le live streaming est décidément la tendance de ces derniers mois. Meerkat semblait promis à un bel avenir ; c'était sans compter sur Periscope, rapidement
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Classement Forbes CAC 40 Digital Index : Mesure De La Transformation Digitale | Forbes France

Classement Forbes CAC 40 Digital Index : Mesure De La Transformation Digitale | Forbes France | Social media & health - Médias sociaux & santé | Scoop.it
Forbes France vous propose sa première édition « Forbes CAC 40 Digital Index » qui mesure selon 16 critères les avancées digitales des entreprises du CAC40
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Visible Learning visualized in a beautiful infographic - VISIBLE LEARNING

Visible Learning visualized in a beautiful infographic - VISIBLE LEARNING | Social media & health - Médias sociaux & santé | Scoop.it
Terry Burr designed that beautiful educational infographic for Osiris Educational and Visible Learning Plus. The infographic is based on data from John Hattie’s research and the work of the Visible Learning Plus team. (c) www.osiriseducational.co.uk / www.visiblelearningplus.co.uk   Visible Learning Infografik Visible…Read more ›

Via Ana Cristina Pratas, massimo facchinetti
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Gust MEES's curator insight, July 1, 2017 7:16 AM
Terry Burr designed that beautiful educational infographic for Osiris Educational and Visible Learning Plus. The infographic is based on data from John Hattie’s research and the work of the Visible Learning Plus team. (c) www.osiriseducational.co.uk / www.visiblelearningplus.co.uk   Visible Learning Infografik Visible…Read more ›

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=John+HATTIE

 

David W. Deeds's curator insight, July 2, 2017 7:40 PM

Check this out! Thanks to Ana Cristina Pratas. 

Margarita Saucedo's curator insight, July 3, 2017 10:50 AM
Ejemplo de Infografía:un apoyo visual para la enseñanza
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Protection des données: la pharma se prépare au nouveau règlement européen

PARIS (TICpharma) - Les laboratoires pharmaceutiques mettent en place une série d'actions pour préparer l'entrée en vigueur, en mai 2018, du règlement général européen sur la protection des données à caractère personnel (RGPD).


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État des lieux d'Internet en France en 2017 (rapport ARCEP) - Blog du Modérateur

État des lieux d'Internet en France en 2017 (rapport ARCEP) - Blog du Modérateur | Social media & health - Médias sociaux & santé | Scoop.it
Dans le cadre de la  réglementation européenne, l'ARCEP doit publier un rapport d'activité annuel sur l'état d'Internet et les actions de surveillance rela
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The State of Health Technology [Infographic]

The State of Health Technology [Infographic] | Social media & health - Médias sociaux & santé | Scoop.it
Technology has infiltrated just about every aspect of our day to day lives, but it is perhaps most important and most useful when it comes to tracking and
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Laurent FLOURET's curator insight, July 28, 2016 12:15 PM

Navigating the future of Healthcare.

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If Internet Ads Were Salesmen

You've got high standards and we've got the high quality goods to match. See more http://www.collegehumor.com LIKE us on
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SEO 101: Building An SEO Strategy (Part 1 Of 5)

SEO 101: Building An SEO Strategy (Part 1 Of 5) | Social media & health - Médias sociaux & santé | Scoop.it

'There are many of you who have never heard of search engine optimization (SEO), and many of you who have that don’t have an accurate conception of what it entails or how it works. 


Accordingly, I’ve decided to create a 5-part series that introduces the strategy, and walks you through the best practices for building and managing a long-term campaign.  


In part 1 of a 5-part series on SEO basics, we'll introduce SEO, and walk you through best practices for starting a campaign'.


Read More: http://www.forbes.com/sites/jaysondemers/2016/07/18/seo-101-building-an-seo-strategy-part-1-of-5/#2b2cdf6775d0


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Le secteur bancaire - Brandwatch

Le secteur bancaire - Brandwatch | Social media & health - Médias sociaux & santé | Scoop.it
-Quelles sont les banques françaises les plus performantes sur le web social
-Les pratiques social media des grandes banques françaises
-Une analyse de l'audience et des conversations en ligne autours des banques en France
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Watson d'IBM va profondément redéfinir le secteur de la Santé

Watson d'IBM va profondément redéfinir le secteur de la Santé | Social media & health - Médias sociaux & santé | Scoop.it
L’arrivée de "Watson", l’intelligence artificielle de la société IBM, dans le secteur de la santé, est en passe de redéfinir profondément les rôles des principaux acteurs du secteur.
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Digital Health Tech Vision 2016 | Klick Health

Digital Health Tech Vision 2016 | Klick Health | Social media & health - Médias sociaux & santé | Scoop.it
A new report from Accenture looks at digital transformation in healthcare and breaks it down into five mai
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Create a Data-Driven Content Strategy in 1 Day [INFOGRAPHIC]

Create a Data-Driven Content Strategy in 1 Day [INFOGRAPHIC] | Social media & health - Médias sociaux & santé | Scoop.it
Our friends at JBH Agency have designed a beautiful step-by-step infographic showing you exactly how to build out a comprehensive data-driven content strategy: all you need is 24 hours, a few free tools and one clever human.

Via malek, massimo facchinetti
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malek's curator insight, June 29, 2016 10:24 AM

By developing a data-driven content strategy, you are ensuring the content you’re producing is relevant to your current readers as well as your prospects