SocialTVNews
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SocialTVNews
A collection of news stories covering the SocialTV revolution
Curated by Tony Obregon
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With 3 Million Users, GetGlue Goes Big With A New Social TV App Built Just For The iPad | TechCrunch

With 3 Million Users, GetGlue Goes Big With A New Social TV App Built Just For The iPad | TechCrunch | SocialTVNews | Scoop.it

Social TV app maker GetGlue is already successful, with 3 million users and more than 500 million interactions with its mobile apps. That includes check-ins, likes, and reviews of TV shows and movies, showing pretty good engagement for its existing user base. But now it’s coming out with an iPad app that it believes will go above and beyond what it’s users have been able to do on the smaller screen.

 

GetGlue HD focuses on content discovery, providing a more personalized experience for its users, allowing them to get information and personalized recommendations for TV shows. It takes advantage of a user’s previous check-in data, as well as likes and ratings, to determine which shows at any given time a user might like. The whole idea is to re-imagine the electronic program guide — you know, that crappy interface on your cable set-top box you can never find anything on.

 

Users get recommendations not just for that night or even that week, but also get updates and can receive notifications about upcoming television shows and premieres well in advance. It also gives advanced information about certain types of events — for example, the score of the local baseball game or reviews for new movies coming out over the weekend. Users can also find new shows on streaming services like iTunes, Netflix, and Amazon.

 

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'The Social Media Games': How hashtags and likes are shaping London 2012 - CNN.com

'The Social Media Games': How hashtags and likes are shaping London 2012 - CNN.com | SocialTVNews | Scoop.it

Cast your mind back to 2008 and to the Beijing Olympics, a time when few had experienced the joy of hashtags and the "Like" button was still a twinkle in Facebook founder Mark Zuckerberg's eye.
Then the "Twittersphere" had just three million "tweeps", while social-networking monolith Facebook had a "modest" 100 million users.

 

A lot can change in four years...

 

Last week's London 2012's opening ceremony provoked more tweets than the entire 2008 Games, while Facebook's 900 million users -- more than the total population of Europe -- shared photos and comments about the event.

 

No wonder then that 64 years after London staged the post-World War II "Austerity Games", this time around the Olympics has been dubbed the first "Social Media Games."

 

Read the entire article at: http://edition.cnn.com/2012/08/01/sport/olympics-2012-social-media-london/index.html. ;

 

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Two-Screen Viewing Creates Connected TV Users

Two-Screen Viewing Creates Connected TV Users | SocialTVNews | Scoop.it

Two-screen viewing has taken hold. More than half (52%) of adult cell phone owners now use their devices for diversion, engagement or to connect with other people while watching TV. The finding comes from a new study by the Pew Research Center’s Internet & American Life Project based on a nationally representative survey of 2,254 Americans.

 

Almost three-quarters (74%) of smartphone users are what the Pew terms “connected viewers,” compared to just 27% of feature phone owners. The most common reason that people turned to their phones while watching TV was to occupy themselves during ad breaks, with 38% doing so.

 

Read more: http://www.mediapost.com/publications/article/178934/two-screen-viewing-creates-connected-tv-users.html#ixzz20vyepeTE

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Shazam's App To Expand Olympic TV Spots Into Social Media Experiences

Shazam's App To Expand Olympic TV Spots Into Social Media Experiences | SocialTVNews | Scoop.it

Connecting the Internet with television viewing through mobile devices, the discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, a social TV experience during the 2012 London Olympics.

 

On NBCUniversal properties--NBC, NBC Sports Network, MSNBC, Bravo and CNBC--U.S. viewers can use the Shazam app on their mobile device to view polls and share on Twitter and Facebook, unlock unique content about athletes, and gain up-to-the-minute information on results and medal counts.

 

Millions are expected to watch coverage this summer.

 

The deal comes at a time when broadcasters and social media are more comfortable collaborating. In the United States, 88% of tablet owners and 86% of smarphone owners use their device while watching TV in a 30-day period, according to Nielsen.

 

Shazam's goal to expand 30- and 60-second spots into a three-minute video or experience on Twitter and Facebook will likely tie brand sponsorships into the agreement. It's not clear if the network will use the partnership to run 15-second tune-in spots.

 

What is is that viewers can tap the Shazam app in front of the TV and in two seconds get transported to another experience across the Internet. "We see the strategy as taking a 30-second TV spot and turning it into three minutes or more of engagement on the Web," said Evan Krauss, EVP of advertising at Shazam.

 

Nabisco launched a social media campaign on TV for Wheat Thins late last week using Shazam to spread the word on Twitter and Facebook. Through Shazam's technology, the audio in the television ad identifies the sound and links to a pre-written Twitter post. Those who tweet the post get a free sample of the product.

 

Krauss said between 60% and 90% of consumers who initially engage with a Shazam ad take further action, such as tweet a post or watch a video. Many consumers come back to the platform to explore the brand's advertisement up to three days later.

 

Consumer packaged-goods companies tend to do well with coupons. Movie studios do well with trailers, times and ticket purchases.

 

The "Men In Black 3" TV trailer built on Fandango gave consumers movie times in relation to their location, as well as allowed them to purchase the tickets. More than 80% of the time, consumers will spend more time with the trailer on the second screen.

 

Backend analytics give advertisers aggregate numbers of people who "Touch to Shazam" on a smartphone or iPad. Advertisers also have access to reports that monitor each second. Krauss said "overlaying these numbers on top of TV schedules gives brands insight into markets, programs and commercial pods that drive engagement in spots."

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Social TV: Why It's the Next Big Thing... Will You Be Able to Play Along With Your Favorite Shows?

Social TV: Why It's the Next Big Thing... Will You Be Able to Play Along With Your Favorite Shows? | SocialTVNews | Scoop.it

The television industry today is at the beginning of a major transformation that will dramatically change the way people watch television, similar to what we saw happen with the development of interactivity on mobile phones in 2008. In the three years that followed, more than 200M iPhones downloaded 15B apps, and the way people used their phones was forever changed.

 

This new transformation in television is known as Social TV and it brings together television, the best audience maker; with the Internet, the best social and frictionless monetization tool. As a result of this combination, we will see the growth of a new multi-billion dollar Social TV market over the next several years. And within the next 18 months, it's highly likely that most game shows, sports broadcasts, and reality TV shows will offer some type of play along experience.

 

Read the full article at http://www.huffingtonpost.com/laurant-weill/social-tv_b_1579423.html. ;

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The Trendrr Blog » Blog Archive » Social TV Ecosystem 2011 / 2012 [Infographic]

The Trendrr Blog » Blog Archive » Social TV Ecosystem 2011 / 2012 [Infographic] | SocialTVNews | Scoop.it

Trendrr has compiled an extensive view of the dynamic 2011/2012 Social TV ecosystem. We have also singled out the following key points of growth and opportunity:

194% increase in YOY broadcast prime time social activity
Hundreds of millions of dollars invested into Social TV
$3 trillion infotainment market by 2015 (source: Gartner)

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CBS.com launches social TV platform ‘CBS Connect’

CBS.com launches social TV platform ‘CBS Connect’ | SocialTVNews | Scoop.it

Social TV continues to mature and become the main web strategy for major TV networks. CBS.com has just launched CBS Connect, “a new social hub connecting fans with each other and CBS stars.”

The site will be a single destination where they will aggregate content from Twitter and Facebook across all of CBS’ programming. The new platform is aimed to allow fans of CBS shows to connect even further with the stars of the shows. It’s no surprise that CBS is taking their social TV offerings to the next level.

In April 2011 they launched their first “Tweet Week“, followed by a second one the following fall. Then as sweeps week rolled up, they launched “Social Week” a social TV event to ramp up in time for sweeps week. NCIS Los Angeles will be the first show to hold a Twitter party during the May 15th, two-hour finale. Marc DeBevoise, the SVP/GM for the CBS Interactive Entertainment Division promised more social TV in November and we spoke with him exclusively about this new launch and the sponsor (Skype) they’re launching with.

 

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For TV networks, Social is Hugely Important

For TV networks, Social is Hugely Important | SocialTVNews | Scoop.it

In the heyday of television, networks and advertisers craved the hottest TV shows, those capable of producing "water cooler" conversation the next morning.

My, how times have changed in the digital era. "The water cooler used to be the next day, now it's while the show is going on," says Greg Kahn, executive vice president of ad-buying firm Optimedia.
For a small but very influential segment of the TV audience, the notion of passive viewing has changed dramatically.
Now, as the networks prepare to unveil their fall lineups and make ad deals for the coming season, "social" TV viewing is a key component of what they will be touting. (NBC and Fox will be the first to present to advertisers, on May 14.)
Posting comments about TV shows on Twitter, Facebook and other social platforms grew 146% from April 2011 to April 2012, says Mark Ghuneim, CEO of Trendrr, which tracks social-media trends in television. "If you had to hire a marketing company to get 1 million people to talk about your show, I don't know what it would cost," he says. "Here it happens organically."
Rick Haskins, executive vice president of the CW network, says fans don't tweet during the commercials. "They jump when there's an OMG (oh my God) moment, when something happens on the show. That's when we see the spikes."
Kahn says he'd much rather have his ads in a show with 2 million active online followers, vs. a show with little online social interaction.
"If they're more engaged with the show, they'll be more engaged with the advertisement," he says.

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Tablets outpacing computers as place to watch TV shows [study]

Tablets outpacing computers as place to watch TV shows [study] | SocialTVNews | Scoop.it

People who own tablets watch more full-length TV programming on their devices than their computers, finds a new study by Viacom.

 

“In just a few years, tablets have risen to second-screen prominence for full-length TV show viewing, ahead of computers. Yet, television still provides the better experience,” explains Stuart Schneiderman with Viacom Media Networks.

 

The study found that tablet owners spend 15% of their time spent watching full-length TV (FLTV) shows on a tablet.

 

You can read the findings of the full study at http://www.viacom.com/news/Pages/newstext.aspx?RID=664831

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Mad Men mania: 4 social TV apps for Draper fans

Mad Men mania: 4 social TV apps for Draper fans | SocialTVNews | Scoop.it

Tweeting while watching TV is so 2011. For many the days of the one-screen TV-watching experience are gone forever, but now technology companies are upping the ante with show-specific and rewards-based social sharing apps – so-called social TV apps – to extend your viewing experience.

Leading the charge is GetGlue (iOS/Android), which encourages fans to check in and unlock secret stickers and other rewards while watching or learning about TV, movies and music. Leading up to the new season premiere of Mad Men this Sunday, more than 200,000 people have checked in to watch the show's trailer and unlock an exclusive sticker from the producers at AMC. However, there isn't just one kind of sticker, there are a host of choices including the Mad Men Superfan sticker, which requires 15 check-ins. When you unlock 20 stickers or more you get real stickers (just like when you were a kid) mailed to your home.

Miso (iOs) also relies on the check-in philosophy, but this social TV app also points you to songs from your favourite shows, actor trivia and real-time polls to choose your winner across multiple reality programs. During the 2012 Oscars Miso launched a viewing party (sponsored by Hyundai) so viewers could connect to get exclusive red carpet access and commentary for the Academy Awards.

Peel (iOS and Android) has also made headlines with an app that encourages you to share shows you’re watching and find out what folks in your social networks are viewing. The app also learns about your TV preferences the more you interact with it, so it can recommend programs you might like. And while it’s not Mad Men related, we’d be remiss to ignore fans of American Idol, who will likely enjoy a new Peel feature: the Idol Interactive Experience. This game within the app that allows you to cheer or boo the show's contestants and judges. In other words, there's more to this download than simply checking in, allowing for real-time engagement and commentary with other viewers.

And don't forget the original app for social TV: Twitter. Just this week Mashable reported the season two finale of Pretty Little Liars broke a social media TV record. During the first broadcast of the show fans sent more than 600,000 messages, averaging around 32,000 tweets per minute. Many Twitter users are also getting creative when it comes to following their top shows. Some Mad Men fans have taken to tweeting as the show's characters: Love Better Draper Francis? Follow her @bettydraper to find out how the 1960s Junior Leaguer participates in the social sphere. “Betty,” who is actually Helen Klein Ross of Brand Factory Fiction, recently did a SXSW presentation about her social storytelling experiment.

Social TV looks to be getting bigger, better and more immersive, just don’t forget to pay attention to the show every once and a while, or you might miss the reason for some of those LOLs.

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SXSW: Social TV strategies need to be tailored to programmes and about long-term - Brand Republic News

SXSW: Social TV strategies need to be tailored to programmes and about long-term - Brand Republic News | SocialTVNews | Scoop.it

Speaking during the 19th annual SXSW Interactive festival on a panel called "Does Social Media Drive TV Ratings", Colin Helms, senior vice-president of MTV Digital Media, said a social media strategy will be effective for all content producers in the future, because "any TV show will be social, whether you like it or not".

He warned against TV campaigns just using social media as a "stunt", telling content producers to approach it from a long-term engagement perspective; "it's the unsexy stuff that counts," he said.

Also on the panel, Ellen Stone, senior vice president of marketing at Bravo Media, said that while social media can "enrich and enlarge a viewing exeprience," that conversation "has to be important, meaningful and relevant so viewers get something extra than they would get from just watching a show."

Tara O'Donell, who was hosting the debate, agreed that "social can extend the life of a TV show," but asked whether all networks should think about all linear viewing having a social component. 

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TV viewing in the UK being driven by social media buzz

TV viewing in the UK being driven by social media buzz | SocialTVNews | Scoop.it

Almost a fifth of British television viewers now use social media services such as Facebook and Twitter to discover new programs, according to a new report.

Today, Channel 4 announced a bold new direction for catch-up television with the launch of 4seven, a forthcoming TV channel which will offer the opportunity to recap on the Channel 4 shows that have caused the most online "buzz" over the past seven days.

This means that active discussion around programs such as Big Fat Gypsy Weddings and US drama Homeland on social media, blogs and online forums will give the programs another spin on 4seven, and the discussion will also influence the look and feel of the channel.

Coinciding with the 4seven launch, Diffusion has released part two of its Social TV Trends report, revealing that 17% of UK TV viewers now use social media as a way to discover new shows, rising to 39% among 18-24-year-olds, a key demographic for Channel 4.

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End of Channel Surfing?

End of Channel Surfing? | SocialTVNews | Scoop.it

Social-networking sites like Facebook and Twitter have given television viewers a virtual water cooler to chitchat about their favorite shows. Now some companies are trying to extend that digital outlet a step further by reinventing the way people find TV programs.

 

App developers are updating the traditional channel guide to show viewers programs that are uniquely relevant to them based on their social circles.

 

Instead of channel-surfing or scrolling through a long list of shows, viewers can use these mobile apps to display shows that they or their friends like based on their preferences. Some of the apps integrate with Facebook's social network to identify and recommend TV shows and sports teams liked on the social network.

 

"We can help people discover what to watch in a fundamentally new way," Alex Iskold, chief executive of Adaptive Blue Inc., a New York-based maker of social TV app GetGlue. "When you sit down on the couch, you're wondering, 'What do I watch?' These kinds of guides are going to become pretty ubiquitous."

 

The apps extend the "social TV" movement that began a few years ago when developers started building apps that let people "check in," or tell their friends what shows they were watching in real-time. The idea was to replicate the success of start-ups like Foursquare Labs Inc., whose mobile app lets people virtually check in to a location and broadcast that information to their friends.

 

These app developers found, however, that the "check-in" never created enough critical mass to create a viable social TV community on its own.

 

Mr. Iskold said the check-in was just the foundation for creating a broader shift in how people watch and find new content. The company's original app, which has been downloaded about 3 million times, allowed people to check in to shows and join a real-time chat with others that did the same.

 

In coming weeks, GetGlue plans to relaunch its app as a social TV guide that will show a scrolling calendar with the shows, movies and sports that users' might like. It will show whether friends who use the app are watching the same show.

 

Read the entire article at http://online.wsj.com/article/SB10000872396390443545504577567620103762882.html.

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'Breaking Bad' Return Gets Big Check-ins

'Breaking Bad' Return Gets Big Check-ins | SocialTVNews | Scoop.it

Last week, "Breaking Bad" debuted on our chart tallying the top TV shows on entertainment check-in service GetGlue thanks to an AMC marathon of is previous season premiere. This week, its fifth-season premiere shattered its own ratings record and its check-ins more than doubled. Scroll down below the graphic for more notes and context.

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SocialTV and Emerging Platforms Overview

Mark Silva from Anthem! provides an overview of the SocialTV ecosystem. 

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An inside look at The CW's social TV strategy - Lost Remote

The CW’s audience was born into the social web. This fact has forced the network to quickly adapt to the Gossip Girl and Vampire Diary-loving fans that are loud, passionate and screen-agnostic when it comes to programming. We spoke to Rick Haskins, The CW’s Executive Vice President of Marketing and Digital Programs about their social TV strategy.

 

The CW recently made some big announcements at their upfront. They’ll be running their new programming non-stop through the holidays beginning in October, a move that will benefit the short attention spans of their viewers. They’re also launching “Fandemonium,” a multi-screen game show to become the network’s number one social TV fan.

 

In the last year, the network has also begun giving their young viewers a better reason not to download content illegally. They’re deal with Hulu has allowed their shows to show up, legally only soon after they’ve aired. We spoke to Haskins about his social media team and their plans for the coming TV season.

 

Lost Remote: Are there any shows in particular that received an extraordinary amount of buzz on the social web?

 

Rick Haskins: Absolutely, Vampire Diaries, hands down is probably our most social. When we open up a new season, we rely almost entirely on our social media on Facebook and Twitter to get the news out that we’re coming back for a new season and we don’t rely as much as on air, because we don’t need to, because there is such an active community.

 

Read the rest of the article at http://www.lostremote.com/2012/06/25/an-inside-look-at-the-cws-social-tv-strategy. 

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I Want My Social TV

I Want My Social TV | SocialTVNews | Scoop.it

Confession:
From time to time I do find pleasure in “vegging” out and watching TV. As a usability professional, however, I have often found myself wanting more out of my TV time. I sit with my tablet looking for additional content or I talk with friends via the old school social channels of Twitter and Facebook. But those simple social channels don’t seem connected to my TV programing and the communication is fragmented and/or limited.

And, it seems I’m not alone in my search to optimize TV time.

 

Fact:

A Nielsen study found that 88% of tablet owners use their portable device while watching TV. Smartphone users were not far behind with 86% engaging with their mobile device while watching TV. While some of this is simple multi-tasking, undoubtedly others are searching for a richer social TV browsing experience.

 

Discovery:
About six months ago, my inner couch potato and my inner usability geek were delighted to discover a few new tools that consolidated many of my TV experience needs. My favourites among the SocialTV 1.0 mobile/tablet apps are IntoNow, GetGlue, Yap.TV, TunedIn, Zeebox and Viggle.

 

Read the rest of the story at http://www.business2community.com/social-media/i-want-my-social-tv-0179052.

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Tweeting TV: How Twitter Has Changed The Business Of Television

Tweeting TV: How Twitter Has Changed The Business Of Television | SocialTVNews | Scoop.it

The TV networks officially announced their new programming slates for 2012-2013 at Upfronts in New York City this week. By the time they rolled their first look footage for advertisers and critics, the new series already had dedicated Twitter accounts set up, ready to interact with the shows' first fans.

 

Social media has become such a huge part of the TV landscape that any network not securing a simple, memorable handle for their new shows is way behind. (Also, any network that lets a show title like "How to Live With Your Parents (For the Rest of Your Life)" get approved is obviously not in the business of listening to their social media team. Good luck with that one, ABC!)


On an Upfronts call with journalists, ABC entertainment president Paul Lee stressed how important Twitter has become to the business of television, especially with the TV landscape growing. "There is no show now that doesn't have a massive social media component, even before we launch it," he said. "We get a sort of dashboard of a sense of excitement on the web before we even get to launch. It's not just vital to the shows that are up and running -- it's vital to the launch."

 

But the Twitter feeds aren't just to promote new shows, new episodes and teasers -- Lee went on to say what the networks get back from it: "We literally get feedback before, during and after launch. It is a critical tool for us to understand how our audience is responding to our shows."

 

While metrics on the most popular shows on Twitter aren't measured with an exact science just yet, it's only a matter of time. The fact that every network now has a social media division says that TV executives realize the power of fan reactions, live conversations and making shows tweet-worthy.

 

There's been a noticeable push to get stars interacting with their fans on Twitter, and Twitter even has celebrity outreach teams and "help" pages to get those TV stars and personalities started and in on the conversation in a smart way. 

 

Read the full story @ http://www.huffingtonpost.com/maggie-furlong/tv-networks-on-twitter_b_1525489.html. ;

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Mark Cuban invests in social TV startup Flingo

Mark Cuban invests in social TV startup Flingo | SocialTVNews | Scoop.it

We uncovered Flingo back in November of last year, a company cofounded by Bit-Torrent cofounder Ashwin Navin. Back then the company was focused on building connected TV apps for a wide range of television and entertainment clients. At CES in January the company made some big social announcements around their platform with launch partner A+E Networks.

This February the company raised $7 million and today they’ve announced that Shark and Dallas Mavericks owner Mark Cuban and Gary Lauder will invest another $1 million in series A funding. We’re upset that Navin wasn’t forced to present on ABC’s Shark Tank but are happy that cash continues to pour into social TV. We interviewed him about the announcement.

 

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Storify Adds GetGlue Tool to Help TV Networks Follow Viewer Reaction

Storify Adds GetGlue Tool to Help TV Networks Follow Viewer Reaction | SocialTVNews | Scoop.it

Social media storytelling tool Storify is adding GetGlue to its list of social media tools to help TV networks engage with viewers and build stories from viewer comments about their shows.

 

Entertainment social network GetGlue will join Storify’s list of social media sources along with other platforms, including Twitter, Facebook, YouTube and Instagram. Storify users curate comments, images and videos to build social stories in a new media format that is interactive and social.

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The Future of TV is More Than Social, It’s Distributed and Always-On

The Future of TV is More Than Social, It’s Distributed and Always-On | SocialTVNews | Scoop.it

Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a means to an end. And the same is true about the working theories driving Social TV. Understanding the role social plays in how viewers connect with programs, and other people watching those programs, is essential to defining the future of television.

 

Over the years, I’ve written much about my vision for the long overdue convergence of not only Web and TV, but also how the three screens (TV, mobile, and PC) and human relationships impact adoption and engagement, as it relates to people and programming. So when I hear the term Social TV, I get it. I’ve certainly used it in the past. At the same time, I’ve also said that the future of television is more than integrating Tweets or #hashtags into the programming, to start a “global conversation” around the world’s largest digital water cooler.

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SocialGuide debuts new TV analytics and engagement tool

SocialGuide debuts new TV analytics and engagement tool | SocialTVNews | Scoop.it
It’s a shoot-out in the social TV analytics space these days, with SocialGuide, Trendrr, Bluefin Labs and Networked Insights among those companies battling it out across networks, brands and agencies. SocialGuide has launched a new product called SocialGuide Intelligence (SGI), which it bills as the only social TV analytics and audience engagement platform in the marketplace. Beyond offering social TV reports and ratings for different TV shows and channels, it enables clients to “identify and engage with its social influencers and key comments” from directly within the tool.

“We spent a lot of time meeting with networks and listening to them about how they value their social audience,” founder Sean Casey told us in an email interview. He said they came away with two big takeaways. First, social has value across departments at networks, so SGI was designed to work across research, digital, marketing, social media and production groups. “Second, the value of social is not in measurement alone,” he said. “Networks also want to identify and engage with their social audience. SocialGuide Intelligence was built to surface the most active and influential fans for any program or network, and allows our clients to use Twitter to engage directly with that audience.”

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Social TV Panels Discuss the Future of Media at SxSW Interactive 2012

Social TV Panels Discuss the Future of Media at SxSW Interactive 2012 | SocialTVNews | Scoop.it

Last year at South by Southwest Interactive, there were only one or two panels that focused on the effects and efforts of social media and television. As someone who comes from a broadcast journalism background, I was a little disappointed. However, you can sense the media shift at this year’s South by, as there were several panels focusing on the intersection of television and social media (often called “Social TV”). At these panels, top executives in media and technology came together to discuss the future of broadcast and digital media. I attended as many as I could, since one of the major downfalls of SxSW is that panels are going on continuously and often conflict with one another...

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How's This for Complexity? The Social TV Ecosystem

How's This for Complexity? The Social TV Ecosystem | SocialTVNews | Scoop.it

I attended and spoke at various Social TV-oriented conferences in the past few weeks, such as the Future of Media Conference at Stanford and TV Next in Boston. One thing is very clear: the Social TV ecosystem is both increasingly complex and fast moving. Every time I attend a conference, I run into yet more new companies, more entrepreneurs with more creative ideas and more investors looking for the next big thing. That’s exciting – it’s a sign that a brand new market is on the verge of taking off. Reminds me of the early days of the Internet in the mid-90’s.
The intersection between “social” and TV is indeed gathering momentum. According to BlueFin Labs data, the number of social comments around the Super Bowl exploded from a mere 1.8 million in 2011, to over 12 million in 2012. This is just one example of an exponential growth, indicating that consumer TV-viewing habits are changing fast.
Whether Social TV will actually reach the $12 billion mark that Jack Myers predicts, there’s no question that there exists many monetization opportunities in the merging of social interaction and TV shows. This fact has sent venture capitalists, cable companies, and TV networks digging into their pockets to fund their application of choice. I expect that the other side of the Social TV equation – that is, social networks like Twitter or Facebook – will be making similar strategic moves in the near future.
What seemed to be a few Social TV startups offering “second screen apps” just a year ago, has grown into quite a complex group of businesses all addressing various aspects of the Social TV pie. The infographic below is my first attempt at clarifying the Social TV Ecosystem by categorizing the various players. I view this list as a starting point for discussion – comments, additions, suggestions for revisions, disagreements – all are welcome.

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