acquires the team to help mobile efforts | SocialTVNews |

The team that launched the social TV guide startup is joining “This is an ‘acqui-hire’ in the truest sense of the word,” GM Christy Tanner told us. The two engineers will be joining TVGuide’s mobile development team, and the service will shut down in the next few weeks.


Tanner said they’ll be helping TVGuide’s team incorporate the Watchlist service — currently only available on — into its mobile apps.


“Our most requested feature from our mobile customer service is for users to be able to sync their Watchlist with the app,” Tanner explained, adding that TVGuide apps have been downloaded 6.5 million times “and they’re growing really quickly.”


Watchlists are personalized entertainment guides that allow TV viewers to find and follow their favorite shows, celebs and teams across linear TV, video on demand and online services like Netflix. To date, 500,000 of them have been created on says it’s working on a way that would allow its users to export their data over to TVGuide.