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Forget the People's Choice Awards, we've got Twitter

Forget the People's Choice Awards, we've got Twitter | SocialTVNews |
Who needs an awards show to tell us which movies and actors fans prefer when we have Twitter?


In yet another partnership with the USC Annenberg Innovation Lab, IBM is turning its skills in social-media sentiment analysis to Hollywood awards so the world can see which movies and stars are generating the most buzz on Twitter. IBM has done similar analyses of both the World Series and the Super Bowl, and although they’re no doubt part of a marketing effort to demonstrate its big data prowess, the projects are pretty fun and rather insightful.


It’s new Senti-meter, which appears as part of the Los Angeles Times‘ interactive and ongoing awards section called “The Envelope,” ranks movies, actors and actresses based on the number of tweets about them and the sentiment contained in those tweets. For example, as of its last update on Jan. 28, the Senti-meter showed Hugo dominating in number of tweets, but Midnight in Paris generating the most-positive reaction. The Girl With the Dragon Tattoo, however, appears to have the best balance between number of tweets and positive tweets.

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