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Scooped by Kimberly Castleberry
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The Black Hole of “Meh.” — Medium

The Black Hole of “Meh.” — Medium | Digital & Internet Marketing News | Scoop.it
If Product/Market Fit is “the only thing that matters,” why do startups fail even after reaching Product/Market Fit?
Kimberly Castleberry's insight:

Even if you have a perfect product/market fit, your market may shrug at your offering.

Here is three reasons that they may be shrugging - and what you can do to get beyond the "meh".

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Steve Jobs: The Least Disruptive Entrepreneur Ever

Steve Jobs: The Least Disruptive Entrepreneur Ever | Digital & Internet Marketing News | Scoop.it
What I learned from Ashton Kutcher about Apple's late founder.
Kimberly Castleberry's insight:

While lots of great inventions come through disruption... some of the most iconic names are not disrupters but actually "fixers". Find out what I mean by checking out this insightful post about something unexpected that can be learned from the new movie about Steve Jobs. 

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Lighting Fires, Trust and Buying Old Tools

Lighting Fires, Trust and Buying Old Tools | Digital & Internet Marketing News | Scoop.it

Last week I Facebook messaged Frederick Nijm, one of the founders of Addoway.com, and told him I was planning to write an blog post about the topic of "Trust" and asked him to give me a little guidance

Kimberly Castleberry's insight:

"Trust online is value".... This is a really great article that picks up some really important quotes from Frederick Nijm that will remind you why we do the things we do in social branding and positioning. 

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Why The Sent From My iPhone Signature is a Great Thing

Why The Sent From My iPhone Signature is a Great Thing | Digital & Internet Marketing News | Scoop.it
I've been thinking. The first thing I did after I started using my iPhone, a long time ago, was to remove the default email signature. I didn't want people to k(...)
Kimberly Castleberry's insight:

Jens makes an interesting argument for the "sent from my iPhone" signature. Do you agree? 

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