SocialMoov performance marketing
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Scooped by Andre Baden-Semper
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Create Custom Promo-Tweets, Promote on Facebook and Linkedin

Create Custom Promo-Tweets, Promote on Facebook and Linkedin | SocialMoov performance marketing | Scoop.it
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Rescooped by Andre Baden-Semper from Public Relations & Social Marketing Insight
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Calculating the ROI of Social Data - Business 2 Community

Calculating the ROI of Social Data - Business 2 Community | SocialMoov performance marketing | Scoop.it

As more and more businesses are discovering, true customer understanding begins with social data. According to a recent survey sample of 2,200 marketers around the world, 71% of marketers plan to implement big data analytics into their marketing strategies within the next two years.

 

Why Social Data Matters

Having access to users’ social profiles and behavior data enables businesses to better tailor their marketing efforts and online experiences for increased relevancy. For instance, a user who logs in with his Facebook account grants your business access to his profile information, which can include his interests, social graph, location, and more. You can then use this data to tailor your marketing campaigns and online experience to that individual user....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 25, 2013 9:48 AM

Useful primer and white paper on social media measurement.