SocialMoMojo Web
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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Examining the Current State of Social Marketing [infographic] | SocialTimes

Examining the Current State of Social Marketing [infographic] | SocialTimes | SocialMoMojo Web | Scoop.it
96 percent of B2B companies are on Facebook, but many still have trouble measuring ROI and engaging with consumers.
Jessica Kelly's insight:

State of Social:

* Facebook reigns

* Instagram rises

* ROI measurement remains elusive

 

Click through for the details and a useful infographic.

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Why the Stick Figure Meme Caught On So Fast and Why We Hate It So Much | TechCrunch

Why the Stick Figure Meme Caught On So Fast and Why We Hate It So Much | TechCrunch | SocialMoMojo Web | Scoop.it
The "Be Like Me" meme (that stick figure about [insert name here] blowing up on your Facebook feed) is the latest viral hit glorifying our greatness - and..
Jessica Kelly's insight:

OK, I'll admit it. I don't really hate the stick so much. But, yeah, it's certainly filled my FB feed, and so I'm sure it won't be long before I get cranky about it. :)

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Five Paid Social Media Lessons Learned in 2015 | Ignite Social Media

Five Paid Social Media Lessons Learned in 2015 | Ignite Social Media | SocialMoMojo Web | Scoop.it
It’s been a big year in the paid social media space. With the close of the year upon us, here are some of the lessons we learned.
Jessica Kelly's insight:

Some analytics to start the new year...

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New Photo Upload Options for Facebook Page Admins | SocialTimes

New Photo Upload Options for Facebook Page Admins | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook page administrators may soon have a variety of ways to upload photos to their pages.
Jessica Kelly's insight:

Well, here's a Facebook change we should all like, right? :)

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Four Tools to Create Interactive Content in Minutes | CMI

Four Tools to Create Interactive Content in Minutes | CMI | SocialMoMojo Web | Scoop.it
Static text doesn’t garner the attention it once did. Your audience wants to be part of the action – answering quizzes, picking their favorites, and contributing their insight to your content. Here are four tools to get started. Continue reading →
Jessica Kelly's insight:

Anyone else using Mapme? 
(Other tools in the post are Apester, Zaption, and WebyClip.) 

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The Top Eight Design Trends to Watch This Year [infographic] | HubSpot

The Top Eight Design Trends to Watch This Year [infographic] | HubSpot | SocialMoMojo Web | Scoop.it
Catch up on what's popular in the design work, as well as what's shaping up to be the next big thing.
Jessica Kelly's insight:

Been looking forward to this... :)

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Six Location-based SM Monitoring Tools | Social Media Examiner

Six Location-based SM Monitoring Tools | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you want to reach local customers on social media? This article shares six location-based monitoring tools to use for local social media marketing.
Jessica Kelly's insight:

I really, really wish I had more time to play in Geofeedia. :)

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How to Build High-Quality Infographics in Under 30 Minutes | Convince & Convert

How to Build High-Quality Infographics in Under 30 Minutes | Convince & Convert | SocialMoMojo Web | Scoop.it
With these tools and strategies, you don't need to be a designer to create beautiful infographics quickly and easily.
Jessica Kelly's insight:

How often do I use PPT to create visual content quickly? More often than I'd like, but it's perfect for the time and resource constrained. :)

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Facebook Extends Instant Articles to All Android Users | SocialTimes

Facebook Extends Instant Articles to All Android Users | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook announced that its Instant Articles feature is now available to all Android users globally, adding that its publications roster now totals more than 350.
Jessica Kelly's insight:

Click through for a complete list of FB's Instant Articles publishing partners by region.

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Facebook Unlocks Livestream Marketing Stunts from Verified Pages | TechCrunch

Facebook Unlocks Livestream Marketing Stunts from Verified Pages | TechCrunch | SocialMoMojo Web | Scoop.it
Here comes real-time video marketing. Today Facebook gave all Verified Pages the ability to broadcast on its Periscope-style Live feature. Sports teams, TV..
Jessica Kelly's insight:

First, celebs. Now, verified pages.

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Facebook Makes Changes to Its Real-Name Policy-Enforcement Process | TechCrunch

Facebook Makes Changes to Its Real-Name Policy-Enforcement Process | TechCrunch | SocialMoMojo Web | Scoop.it
After over a year's worth of controversy around Facebook's real names policy, Facebook has announced a couple of changes to its process in order to better..
Jessica Kelly's insight:

This is big news, especially in LGBTQ circles. I hope FB lives up to its promise: "We will also continue to work on making the experience itself more compassionate and easier to navigate."

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

Twitter picks o'the week... #ff!

Jessica Kelly's insight:

Follow these fines folks for tweets about digital marketing and more:

___

Chehou Oussoumanou
https://twitter.com/Chehou84
Multilingual Marketing, Customer Svc/Exp

 

Sabrina Kizzie

https://twitter.com/sabrinaonmove

Social Media, Inbound Marketing

 

Kati Miale

https://twitter.com/kmiale

Digital Marketing

___

* Click the headline above to visit and connect on Twitter.

* Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2
:-J

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Facebook Is Adding an Offline News Feed to Its Mobile App | The Verge

Facebook Is Adding an Offline News Feed to Its Mobile App | The Verge | SocialMoMojo Web | Scoop.it

"Facebook...announced today that it’s altering its app’s News Feed so users will still see new posts while they’re in poorly connected areas..."

Jessica Kelly's insight:

"USERS WILL NOW NEVER MISS A POST."

I can't say more than that, and it's not for me to judge whether this is a positive or a negative for users. :>

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GoPro Integrates with Periscope | TechCrunch

GoPro Integrates with Periscope | TechCrunch | SocialMoMojo Web | Scoop.it

"Action camera maker GoPro is integrating with Periscope..."

Jessica Kelly's insight:

GoPro HERO4 users will be able to broadcast directly to Periscope, Twitter's livestreaming app. It's all about the video, kids (especially for kids, eh?).

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The Six Essential Internal Communications Tools | Jostle

The Six Essential Internal Communications Tools | Jostle | SocialMoMojo Web | Scoop.it
A guide to 6 essential internal communications tools to determine which tool to use where.
Jessica Kelly's insight:

I see many orgs trying to use too many complicated tools or the wrong tools for various IC goals. This post clearly defines tool types and then offers a table matching tools to needs -- swell stuff for the IC crowd.

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11 Reasons Social Video Eats the World in 2016 | Reelativity

11 Reasons Social Video Eats the World in 2016 | Reelativity | SocialMoMojo Web | Scoop.it
A trend worth watching in 2106, social video is your digital Pac-Man and its ready to chomp up the visual content competition.
Jessica Kelly's insight:

A nicely source list of reasons... Are you "ready to press play"?

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Twitter Wants to Let Brands Turn Your Tweets into Ads | Meltwater

Twitter Wants to Let Brands Turn Your Tweets into Ads | Meltwater | SocialMoMojo Web | Scoop.it

"Twitter is developing an ad format that will enable marketers to leverage your tweets in their brand campaigns. A source familiar with the matter tells..."

Jessica Kelly's insight:

Well, this should be fun. "Twitter declined to comment..."

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15 Tips for Effective Employee Communication | Ragan

15 Tips for Effective Employee Communication | Ragan | SocialMoMojo Web | Scoop.it
Don't lose sight of your internal family. Follow these guidelines to foster engagement and tap into staffers' ideas and insights.
Jessica Kelly's insight:

I'm not happy to say this, but I see too many organizations break many of these simple guidelines--so frustrating, knowing that good communication -> healthy org culture -> high morale -> higher productivity. And last I heard higher productivity affects profits in some way... :)

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Six Powerful Social Media Management Tools You Should Be Using | Koffee-O-Matic

Six Powerful Social Media Management Tools You Should Be Using | Koffee-O-Matic | SocialMoMojo Web | Scoop.it

"We all know social media is one of the most powerful methods to acquire more traffic for you and your business. One needs to have visibility on each of the..."

Jessica Kelly's insight:

OK, I'm committed. I'm trying Contaxio again this month. I will. 

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How Will a 10,000-Character Limit Change Twitter Marketing? | SocialTimes

How Will a 10,000-Character Limit Change Twitter Marketing? | SocialTimes | SocialMoMojo Web | Scoop.it
Twitter is poised to make one of its most drastic changes yet, expanding the infamous 140 character limit. Shocked? Surprised? Upset? So are the many users who have already tweeted their objections and confusion.
Jessica Kelly's insight:

OK, I'll admit that I'm pretty much a hater of this plan. And, yes, of course this will deeply affect that extra-special user segment known as marketers.

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Content Curation Resolutions: Eight Tools to Try in 2016 | CMI

Content Curation Resolutions: Eight Tools to Try in 2016 | CMI | SocialMoMojo Web | Scoop.it

"Reduce stress in 2016? Check out these content marketing tools, from analysis and process to infographics and 3-D stories."

Jessica Kelly's insight:

Good overview of tools for curation-related tasks. I'd of course add Scoop.it, and I look forward to checking out ZooBurst.

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Business Jargon Dictionary: Guffpedia

Business Jargon Dictionary: Guffpedia | SocialMoMojo Web | Scoop.it

"In her weekly Financial Times column and her annual Guff/Golden Flannel Awards, Lucy Kellaway has been prosecuting corporate crimes against the English language for two decades. The Guffipedia houses the finest drivel from this archive - as well as fresh twaddle submitted by readers and certified by Lucy."

Jessica Kelly's insight:

This is just a big ol' happy page for the brotherhood and sisterhood of experienced editors. I know I sure can't stop smiling. Bonus: You can suggest your own entries. What would you add? (I'm still ruminating...)

 

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Facebook Users Keep Coming Back [infographic] | SocialTimes

Facebook Users Keep Coming Back [infographic] | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook is not only the largest social network: It is also the most frequently used.
Jessica Kelly's insight:

Most FB users log in more the once a day. This probably doesn't surprise you, but I like the simple graphic.

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DigRev Inc's curator insight, December 17, 2015 3:34 AM

Most FB users log in more the once a day. This probably doesn't surprise you, but I like the simple graphic.

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Six Techniques to Dramatically Upgrade the Quality of Your Presentation | Moz

Six Techniques to Dramatically Upgrade the Quality of Your Presentation | Moz | SocialMoMojo Web | Scoop.it

"Presentations are so much better when your audience isn't bored — when they're engaged with what you're saying, and attentive, and wowed. But what's the secret formula to giving a great talk? Where do you start? In this week's Whiteboard Friday, Rand will help you boost your presentations to the next level with six tips that have spelled success for him."

Jessica Kelly's insight:

Key takeaways that I considered typing in ALL CAPS:

 

* Eliminate highly obvious info (unless you want to bore your audience).

* Don't show multiple pieces of info on a slide before you talk about them (unless you want to distract your audience).
* Give actionable takeways (unless you want your audience to wonder/worry about next steps).

 

Click thru and click again for a great whiteboard image. 

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New Bill Would Force Social Media Companies to Identify Potential Terrorists, Report Them to Government | ThinkProgress

New Bill Would Force Social Media Companies to Identify Potential Terrorists, Report Them to Government | ThinkProgress | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:

Hey, look... It's DiFi! (Sorry -- California girl here.)

 

So, yes, of course everyone wants to be safe from terrorists. They're terrorists, right? Does this bill do that? Do we trust, say, Facebook to report on the right people? I'm guessing "no" on both (and more) counts.

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