social media for book publishers
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social media for book publishers
Tips and tricks for book publishers in the social media world
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Why Content is the Foundation of your Social Media Marketing | Jeffbullas's Blog

Why Content is the Foundation of your Social Media Marketing | Jeffbullas's Blog | social media for book publishers | Scoop.it
Social media marketing requires content that is compelling and contagious. It requires content that begs to be shared. It requires content that is so liquid that it spreads globally and virally.
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Can eBooks Meet Changing Social Demand? | FutureBook

Can eBooks Meet Changing Social Demand? | FutureBook | social media for book publishers | Scoop.it

Social Reading
A fascinating blog from Danny Sullivan titled http://daggle.com/amazon-apple-hate-families-2867 raises many interesting questions about lending within the family unit. It explains the challenges families face in having to use adult only accounts and in reading on multiple devices. It relates the digital restrictions to those of the physical world and asks for tolerance. Perhaps it makes the case for single versus and multiple use licences, but some would suggest a book is a book is a book.

 

We live in a rapidly changing world where this year’s latest technology is next year’s junk and where purchasing loyalty is often defined by convenience. Locking in family units to one channel may not be desirable, but may be practical. However, overly restricting what they do between themselves could be an open invitation to unenforceable infringement.

 

If we step back and look forward, how will the current model and its restrictions pan out say in 5 years, when the devices have moved on several times, the under 13’s have become ‘adults’ and what we see today as future proof standards and DRM, may be not be so solid?

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How Twitter Can Make You a Better Writer - SocialTimes.com

How Twitter Can Make You a Better Writer - SocialTimes.com | social media for book publishers | Scoop.it

Twitter makes you more aware of your audience as a writer. Since a tweet is essentially a thought “gone public” the best tweeters demonstrate a keen awareness of their audience.

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Odyl Aims to Make Facebook Marketing for Authors Easy, Ubiquitous

Odyl Aims to Make Facebook Marketing for Authors Easy, Ubiquitous | social media for book publishers | Scoop.it
Odyl is a new social media app that makes it easy for authors to integrate games, quizzes and surveys into their Facebook page -- all in the hope of connecting with readers.
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The necessity of creating a booktrailer | FutureBook

The role of a book trailer has transformed over recent years from needing to simply tell a story via video to selling the whole experience of reading the book in question. With the abundance of brilliant digital content available at consumers' fingertips book trailers have to go that extra mile to completely engage readers and help them connect to the book, often in a very short time. [...]

We're planning a range of creative publicity and marketing activity to get the trailer out to our audience, including competitions to win proofs when you watch the trailer, newsletters and seeding via key social media. We've actually created two trailers this time, one for Oliver and one for Hadley, and we'll be using Facebook as the link between the two to encourage readers to watch both and talk about which one they've seen. Online retailer sites are also really important in getting the trailer to market so we'll be making sure the film is added to our book pages wherever possible.

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Google+ (Plus): Do Writers Need It? — The Book Designer

Google+ (Plus): Do Writers Need It? — The Book Designer | social media for book publishers | Scoop.it
Google+ (Plus): Do Writers Need It? looks at the new tools this social network brings to users and how writers might benefit.
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Wired.com Goes Creative Commons: 50 Great Images That Are Now Yours

Wired.com Goes Creative Commons: 50 Great Images That Are Now Yours | social media for book publishers | Scoop.it

Wired.com photographers have the enviable job of shooting the coolest stuff and most intriguing people in the technology world. Now we’re giving away many of those photos to you, the public, for free.

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Consortium Launches Weekly Twitter Chat

Consortium Launches Weekly Twitter Chat | social media for book publishers | Scoop.it

Consortium Sales & Distribution, which distributes titles from more than 100 companies, has launched a weekly 30-minute Twitter Chat hosted by its three-member marketing department, in which participants can discuss issues of particular interest to independent publishers.

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Are Social Media Sites the New Slush Pile?

Are Social Media Sites the New Slush Pile? | social media for book publishers | Scoop.it
Debut author Leigh Fallon, discovered on HarperCollins' community YA site, is one example about how the path to authorship is changing...

 

Launched by HarperCollins in 2009, Inkpop combines community publishing, user-generated content, and social networking to connect aspiring writers of teen literature with talent-spotting readers and publishing professionals. Fallon uploaded her manuscript and almost immediately it caught the attention of readers – within three weeks it had risen to the site’s “Top Five” most read and highly rated manuscripts.

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