SocialMedia Marketing
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SocialMedia Marketing
how social networks are impacting the economy
Curated by Cinzia Rinelli
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Social Media 2011-2012 Survey: compare your social media budget and performance with your peers

Social Media 2011-2012 Survey: compare your social media budget and performance with your peers | SocialMedia Marketing | Scoop.it

Take this 10-question Survey on Social Media Adoption in 2011 and social media plans for 2012.

 

Compare your Social Media strategy and budget with your peers- see what has worked best and what didn't work as expected before investing your social media dollars.

 

Results will be published on http://socialnetconomy.wordpress.com

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Ogilvy & Mather lancia Social@Ogilvy per un approccio integrato e ... - Event Report

Ogilvy & Mather lancia Social@Ogilvy per un approccio integrato e ... - Event Report | SocialMedia Marketing | Scoop.it
Event ReportOgilvy & Mather lancia Social@Ogilvy per un approccio integrato e ...Event ReportIl gruppo internazionale di marketing e comunicazione Ogilvy & Mather ha costituito il network Social@Ogilvy che riunisce tutti gli esperti di social media...
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Gli Italiani, Internet e i Social Media. Facciamo il Punto. - pasquale ...

Gli Italiani, Internet e i Social Media. Facciamo il Punto. Edit · Delete · Tags · Autopost. Un video in infografica animata mostra un po' di statistiche salienti sull'utilizzo di Internet e Social Media in Italia.
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[SURVEY] Results: Social Media Budgets and Strategy 2011-2012

[SURVEY] Results: Social Media Budgets and Strategy 2011-2012 | SocialMedia Marketing | Scoop.it
I decided to run this SocialNetConomy Survey on Social Media adoption and social media budget to understand what type of approach different countries, regions, and businesses had about social media...
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Social Media Marketing: social media is about BEING social, not about DOING social.

Social Media Marketing: social media is about BEING social, not about DOING social. | SocialMedia Marketing | Scoop.it
Social media and social media marketing are the talks of the town. Still, not all companies, including those who declare they have a social media strategy or a social media marketing strategy, got ...
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Google+ vs. Facebook: The Gloves Are Off [OPINION]

Google+ vs. Facebook: The Gloves Are Off [OPINION] | SocialMedia Marketing | Scoop.it
What a day.In the space of a few short hours, Google+ wrenched open the floodgates, allowing anyone to sign up for the fledgling social network -- while Facebook retooled its newsfeed so you won’t...
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Customer centricity and social networks: why one cannot exclude the other.

Customer centricity and social networks: why one cannot exclude the other. | SocialMedia Marketing | Scoop.it
As it may have happened to many of you in these days, I came across a video featuring Steve Jobs on stage during one of his speeches.

This one was from 1997, when Steve Jobs went back to Apple a...
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Most common mistakes you can easily avoid when building a new website

Most common mistakes you can easily avoid when building a new website | SocialMedia Marketing | Scoop.it
I found there are common “mistakes” in all these beta-version websites, I thought it was good to share how to overcome initial common mistakes and stay focused on the actual business.

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Cost Per Like Campaigns On Facebook: The CTR, Conversion Rate, Reach Tradeoff

Cost Per Like Campaigns On Facebook: The CTR, Conversion Rate, Reach Tradeoff | SocialMedia Marketing | Scoop.it
Managers of Facebook Fan acquisition campaigns are often faced with a dilemma when creating campaigns.
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The Social Marketing Roadmap [Infographic]

The Social Marketing Roadmap [Infographic] | SocialMedia Marketing | Scoop.it
With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it.
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Social Media is Growing Rapidly

Social Media is Growing Rapidly | SocialMedia Marketing | Scoop.it
It doesn't look like the social media craze is peaking. As of right now, 65% of all adults internet users are members of a social networking site.
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Startups: A Deep Dive Into The Anatomy Of Premature Scaling [New Infographic] - Startup Genome

Startups: A Deep Dive Into The Anatomy Of Premature Scaling [New Infographic] - Startup Genome | SocialMedia Marketing | Scoop.it

Three days ago we launched the Startup Genome Compass, a benchmarking tool for startups and our new research on the primary cause of failure for startups: premature scaling.


There's been some confusion about exactly what we mean by premature scaling and we wanted to respond to the feedback we've received and elaborate on the findings from our research. To make it clearer, we need to go a little bit deeper into the theory and methodology.

 

Since February we've amassed a dataset of over 3200 high growth technology startups. Our latest research found that the primary cause of failure is premature scaling, an affliction that 70% of startups in our dataset possess.

 

The difference in performance between startups that scale prematurely and startups that scale properly is pretty striking. We found that:

 

- No startup that scaled prematurely passed the 100,000 user mark.

 

- 93% of startups that scale prematurely never break the $100k revenue per month threshold.

 

- Startups that scale properly grow about 20 times faster than startups that scale prematurely.


Via Robin Good
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Chrysler Hires Ignite to Handle Social Media | Agency News - Advertising Age

Five months after dumping New Media Strategies over a Twitter debacle, Chrysler has named Ignite as its new social media agency of record.
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Why User Experience Is Critical To Customer Relationships | Fast Company

Why User Experience Is Critical To Customer Relationships | Fast Company | SocialMedia Marketing | Scoop.it

With the explosion of social media and smart devices, customers are becoming incredibly sophisticated, elusive, and empowered. As a result, the dynamics that govern the relationship between brands and customers is evolving. But even in this era of engagement and “two-way” conversations, the reality is that the relationship businesses hope to have with customers through these new devices,....

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Pinterest sarà il social media del 2012 « EJO – European ...

Pinterest sarà il social media del 2012 « EJO – European ... | SocialMedia Marketing | Scoop.it
Se è vero che i social network sono destinati a dominare – se non a monopolizzare – Internet, conviene dare un'occhiata a quelli che sono gli astri nascenti di questo settore sul web. Stando a Mashable, il social network del 2012 sarà ...
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Facebook's New Analytics Reminds Businesses to Engage Fans

Facebook's New Analytics Reminds Businesses to Engage Fans | SocialMedia Marketing | Scoop.it
New reports show that friends of fans are a great resource for brand-building. Use these tips to engage a new group of people and gain fans.
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Sick of Klout? There are 17 valid Alternatives to it

Sick of Klout? There are 17 valid Alternatives to it | SocialMedia Marketing | Scoop.it
As we wrote about earlier this week, Klout has reworked its algorithms, and your scores have changed. Some have gone up, some down. Despite claiming more transparency with ...
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Social Media is Marketers’ El Dorado: Hype or Reality?

Social Media is Marketers’ El Dorado: Hype or Reality? | SocialMedia Marketing | Scoop.it
The debate is still open: - some say social media are a tremendous business and an incredibly effective channel for marketing and invest more and more on them. - some others consider social media just a waste of time. ...
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Analyzing Your Social Media Strategy -

Analyzing Your Social Media Strategy - | SocialMedia Marketing | Scoop.it
For a couple of years social media has been on the radar of nearly every marketer.
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7 Best Practices for Improving Your Website's Usability

7 Best Practices for Improving Your Website's Usability | SocialMedia Marketing | Scoop.it
Studies show that web users consume content by skimming chunks of text. Heed these tips to ensure your visitors are absorbing as much important information as possible.
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Cinzia Rinelli - Introducing myself

Cinzia Rinelli - Introducing myself | SocialMedia Marketing | Scoop.it

My résumé [INFOGRAPHIC] - on Social Media since 1998, always with a marketing/usability role, and huge experience in startups!

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How Social Media Affects Content Relevance in Search

How Social Media Affects Content Relevance in Search | SocialMedia Marketing | Scoop.it
Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change..
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Here's The Secrets To Joining The Hottest Startup Accelerator In The World

Here's The Secrets To Joining The Hottest Startup Accelerator In The World | SocialMedia Marketing | Scoop.it

Co-founder Jessica Livingston explains what type of founder you should be to get some funds for your start-up....

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5-Minute Guide to Getting a Job in Social Media [INFOGRAPHIC]

5-Minute Guide to Getting a Job in Social Media [INFOGRAPHIC] | SocialMedia Marketing | Scoop.it

All you need to know if you are looking for a job in social media- or if you are hiring.

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Twitter users are more likely to impact your brand than any other social network

Twitter users are more likely to impact your brand than any other social network | SocialMedia Marketing | Scoop.it
Now, more than ever, is the time for brands and companies to begin understanding how the chaotic and real-time world of Twitter can massively influence the ways in which consumers ...
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