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Social Media & E-commerce = Social Business? Impacts of their integration
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Dossier Big Data : l'analyse des données intéresse de plus en plus les entreprises

Dossier Big Data : l'analyse des données intéresse de plus en plus les entreprises | Social Media & E-commerce | Scoop.it
Les besoins des entreprises La montée en puissance des réseaux sociaux et du commerce électronique a encouragé le développement de solutions dédiées au Big Data. Logiquement, les premiers clients, et...
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E-commerce et RS sont parmi les initiateurs et les premiers clients des solutions Big Data. NoSQL, MapReduce de Google, Hadoop, des solutions en SaaS. Sinequa, Microsoft, Vmware, Google, Amazon... Dossier complet sur la Big Data au service de l'entreprise.

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Social Media Metrics: Track Your Way to Success

Social Media Metrics: Track Your Way to Success | Social Media & E-commerce | Scoop.it
Social media metrics: Track your way to success by ensuring that your social media efforts are monitored, measured and tracked on a consistent basis!
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Internet et médias sociaux : les grands chiffres 2012 - 2013

Réalisée par l'agence de communication digitale Novius. http://www.novius.com Retrouvez tous les chiffres en format slideshare sur : http://bit.ly/VFp2DJ
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ENFIN ARRIVES : Les Chiffres 2012-2013 sur Internet et les Media Sociaux! Le tout en vidéo et en musique bien sûr... 

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Viavoo lance la plateforme Social Play

Viavoo lance la plateforme Social Play | Social Media & E-commerce | Scoop.it
Quelle marque n'a pas rêvé de pouvoir écouter ce qui se dit sur la toile - d'elle-même et de ses concurrents ?
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Viavoo, éditeur SaaS de solutions d'analyse du verbatim client lance, à l'occasion du salon e-marketing Paris 2013, sa nouvelle offre Social Play : le premier logiciel capable d'analyser en temps réel le parcours client et de faire un feedback intelligent sur l'expérience user. Bouygues, Ventes-privées, les entreprises s'y intéressent. Pourquoi pas nous? 

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Université du SI : Un réseau social sur mesure chez Dassault Systèmes

Université du SI : Un réseau social sur mesure chez Dassault Systèmes | Social Media & E-commerce | Scoop.it
Université du SI : Un réseau social sur mesure chez Dassault Systèmes - Réseaux sociaux - Durant l'Université des SI organisée par Octo le 25 juin 2012,...
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Facebook Collections: Tell Me What You Want, What You Really Really Want… | Business 2 Community

Facebook Collections: Tell Me What You Want, What You Really Really Want… | Business 2 Community | Social Media & E-commerce | Scoop.it
Last week, Facebook began testing their new “Want” button.
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Social Crawlytics : mesurer son impact social

Social Crawlytics : mesurer son impact social | Social Media & E-commerce | Scoop.it
Mesurer l'impact de son site internet sur les réseaux sociaux n'est pas toujours facile. Spécialiste du référencement naturel, le blogueur Killian Kostiha s'est penché sur Social Crawlytics. Et livre son expérience d'une solution gratuite et...
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Liker n'est pas forcément acheter

Liker n'est pas forcément acheter | Social Media & E-commerce | Scoop.it
Liker n'est pas forcément acheter Dernière minute XAnge Capital investit 1,5 million d'euros dans Tag Commander Les DSI du Cigref lancent leur réseau social d'entreprise Liker n'est pas forcément acheter

Toute l'actualité Web & Tech

Moins de la moitié des fans, soit 46%, achètent la marque likée selon une étude Kantarworldpanel.

 

Lors de son premier Mediamorning, Kantarworldpanel a présenté les résultats d'une étude mesurant les relations entre le "like" et le "buy" à partir de son panel. Sur ses 20 000 foyers panélistes mesurés, Kantarworldpanel a isolé 65% des "likers" parmi 1 450 responsables des achats. Les marques ayant été elles-mêmes issues d'un classement comme celles ayant le plus de fans parmi les panélistes.
Le profil des 1 450 responsables des achats est plutôt composé de ménagères, jeunes, de CSP moyenne. Elles manquent de temps et sont de forts utilisateurs de drive. Elles sont à la recherche de promotions et de jeux concours.
Moins de la moitié des fans, soit 46%, achètent la marque likée selon l'étude. Ces derniers dépensent toutefois 2 fois plus que la moyenne des internautes.
Cette population est également un moteur important du secteur d'activité : elle dépense en moyenne 18% de plus sur la catégorie likée.
Kantarworldpanel précise également la volatilité des likers moins fidèles aux marques que la moyenne.

Un fan dépense deux fois fois plus pour la marque qu'un internaute.© Kantarworldpanel 

Sur un cas réel de campagne Facebook (3 mois de mai à juillet) étudié en Angleterre, le suivi du panel a mis en lumière que Facebook entraîne du CA additionnel : +14% d'achats auprès des exposés Facebook et 95% des foyers touchés par Facebook sont des nouveaux acheteurs.

 

 

 

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90% des TPE/PME utilisent les réseaux sociaux aux US [Infographie]

90% des TPE/PME utilisent les réseaux sociaux aux US [Infographie] | Social Media & E-commerce | Scoop.it
Une étude sur 600 propriétaire de TPE/PME aux Etats-Unis indique que 90% d'entre eux sont activement engagés sur des réseaux sociaux et que 74% d'entre eux pensent que cela leur est utile...
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Dreamforce 2012 -- 10 social media tips for small business

There is a lot of talk about using social media for business but does the investment really make sense for small business or is it just a distraction?
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Brands need to make their sites more social to increase sales, finds new study | The Retail Bulletin, Retail News

Brands need to make their sites more social to increase sales, finds new study | The Retail Bulletin, Retail News | Social Media & E-commerce | Scoop.it
New research has found that consumers use social media as inspiration when shopping online but are reluctant to use links from social sites to buy.
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Pinterest Leads Social Networks for Shopping Engagement

Pinterest Leads Social Networks for Shopping Engagement | Social Media & E-commerce | Scoop.it
The latest numbers from Bizrate Insights show Pinterest pulls in 70 percent of social shopping traffic.
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The Game Is On: LinkedIn vs. Twitter In The Social Media Race – Law Firm Web Strategy

The Game Is On: LinkedIn vs. Twitter In The Social Media Race – Law Firm Web Strategy | Social Media & E-commerce | Scoop.it
Imagine my surprise, given that I’ve never mediated anything more pressing than which kid gets first crack at the DVD player, when several people endorsed me last week at LinkedIn for my skills (The Game Is On: LinkedIn vs.Twitter In The Social Media...
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Twitter traitera en priorité les tweets litigieux notifiés par les associations

Twitter traitera en priorité les tweets litigieux notifiés par les associations | Social Media & E-commerce | Scoop.it
La première réunion entre Twitter, les associations et le gouvernement a débouché sur quelques pistes pour lutter contre la propagation des messages litigieux sur le
Jenny S. Joplin's insight:

Tweets réglementés = quand les lois s'appliquent aux RS, peut-on parler de délit virtuel et quelles seront les sanctions? Serons-nous alors des e-citoyens français ou mondiaux in extenso?

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21 Social Media Marketing Tips From the Pros | Social Media Examiner

21 Social Media Marketing Tips From the Pros | Social Media Examiner | Social Media & E-commerce | Scoop.it
Social media marketing tips: Here's what these social media experts recommend you focus on to successfully market your business on social media.
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British Retailer Argos Goes for Chinese Clicks with New E-Commerce Store

Argos also has three physical stores in China so far, opened in 2012 with an initial focus just on Shanghai.
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Infographie : Ce que veulent réellement les consommateurs français aujourd'hui

Infographie : Ce que veulent réellement les consommateurs français aujourd'hui | Social Media & E-commerce | Scoop.it
Revenir aux fondamentaux des attentes réelles du consommateur, tel est l'objectif -relevé- de l'infographie que propose, en français, Fullsix Group. L'envie, à l'heure digitale, est avant tout à une personnalisation toujours plus ciblée de l'offre.
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The Future of Social Media: 50+ Experts Share Their 2013 Predictions | Business 2 Community

The Future of Social Media: 50+ Experts Share Their 2013 Predictions | Business 2 Community | Social Media & E-commerce | Scoop.it
The world of social media underwent major changes in 2012.  We saw the addition of Facebook Timelines for Fan Pages, the rise of Pinterest, revamped LinkedIn...
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How to Use Social Media to Generate Leads, Revenue and Brand Groupies

How to Use Social Media to Generate Leads, Revenue and Brand Groupies | Social Media & E-commerce | Scoop.it
Hoping to boost your social media ROI? Well, who isn't? Learn how to generate more leads on Twitter and Facebook.
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Social Media, How it impacts your business now

It doesn't matter if the nature of your business is B2B, B2C, or something in between. Significantly improve your marketing ROI by integrating a highly strat...
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Beginner's Guide to Social Media Strategy

Beginner's Guide to Social Media Strategy | Social Media & E-commerce | Scoop.it
Beginner's Guide to Social Media Strategy

Jumpstart your social media plans with this strategy for newbies.

shutterstock images

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The growing opportunity cost of ignoring social media has led even the most 'old school' businesses to get started with this engaging form of market communication. However, the lack of understanding of how to implement a social media strategy has raised the barrier to entry for many in this group. I've put together an easy to understand three-step process for jumpstarting your social media strategy.

If this is your first time interacting with social media, remember this: Social media is simply a communication channel. Social media alone cannot build your brand or attract new customers. Brand building and market attention are generated through value-add content and conversations. Social media is only a messenger, but it may be the most important one you have since it enables your organization to instantly reach millions. Targeting your audience, engaging in conversations and providing value are all at the core of social media's benefits.

1. Define & Find Your Target Audience

Social media is valuable because it allows anyone to engage, communicate and provide value to a target market. If your market is so niche that only a few people in your industry interact on social media platforms, targeting these platforms becomes even more essential. These niche markets typically have interactions that are much more meaningful since you can get closer to a 1:1 interaction with your target market. The first step is to find out which social media platform has the largest following of users that define your target market. Here are a few steps to get started:

Define your marketing objectives and find the appropriate target audience. Borrow your marketing department's playbook and use the target personas in these documents as inspiration for search strings when searching for your target market. Visit industry association websites and look for any social media links. Many industry associations will have their own unique groups or lists on social media platforms. You may also find that these associations have their own social communities on their websites. Don't confine yourself to the most popular social media platforms. Industry communities and forums still count as social media! Find relevant social media groups such as Twitter lists using Listorious, the LinkedIn Groups Directory, Tumblr blog search or Facebook group search. Use existing groups with trusted members as a platform to engage your audience and provide value. Start an industry group if none exist! 2. Understand the Customs & Lingo

Visiting a social media platform will be like visiting a new country for someone new to social media. Even if you may not pick up on it immediately, it's important to understand and embrace the customs and lingo of the citizens.

Understand customs by reviewing and monitoring user posts. For example, you may find that your industry's LinkedIn group forbids any work topics on Monday mornings. In this case, you would obviously want to avoid launching industry value-add content during that time.

Local lingo typically uses unique abbreviated words or an idea tagging structure to deepen communication. For example, a Twitter hashtag is simply a way of tagging an idea or sentiment to add context to a short statement that could otherwise be misunderstood. You may also find that your target groups on these platforms have their own unique dialects within the broad social media lingo. Many of these platforms have user guides such as the Getting Started with Twitter or the LinkedIn Learning Center. Use these guides to embrace the local customs and the lingo to enhance market communication.

3. Engage & Provide Value

Speak up! After you have done your research in Step 2, it's time to jump in and join the conversation. Conversational topics are just as important as business advice. Many new social media users want to know how many posts should be business related versus personal. The best way to determine this ratio is to look at the posts that are happening within these social media groups and follow the trend.

Ideas for conversation starters include:

Ask a thought-provoking question that relates to your industry. Answer questions that others have posted. Scroll through user posts and use a Find command in your browser for a "?" to quickly find questions within user posts. Link to a piece of engaging content and ask others' opinions. The content that you link to doesn't have to be your own! Find an industry poll or news article that others may find interesting.


Final Takeaways

Be sure to avoid creating an 'echo chamber' by duplicating one social media post across multiple platforms. Many organizations fall into this trap because they feel that they can easily scale messaging and cover their bases across multiple social networks. Social media users will reject or ignore these types of posts, so no real upside exists by using an echo chamber strategy. Above all else, engage genuinely with users and provide value-add content to get the most out of social media channels.

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Atelier Marketing : Au-delà du like, comment tirer profit de Facebook ?, le 18 septembre | Les ateliers de FrenchWeb.fr

Atelier Marketing : Au-delà du like, comment tirer profit de Facebook ?, le 18 septembre | Les ateliers de FrenchWeb.fr | Social Media & E-commerce | Scoop.it
Inutile de rappeler que Facebook est le réseau social sur lequel il fait bon être et développer son business.
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Dreamforce 2012 -- 10 social media tips for small business

There is a lot of talk about using social media for business but does the investment really make sense for small business or is it just a distraction?
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Luxury fashion brands can't resist e-commerce

Luxury fashion brands can't resist e-commerce | Social Media & E-commerce | Scoop.it
Luxury labels are changing a marketplace previously controlled by shops, and growing multi-brand businesses must adapt to the changed eco-system, argues Rebecca Glenapp (The luxury fashion brand's love affair with e-commerce
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3 Ways to Grow Your Email List With Twitter | Social Media Examiner

3 Ways to Grow Your Email List With Twitter | Social Media Examiner | Social Media & E-commerce | Scoop.it
Twitter strategy: How to integrate Twitter into your marketing strategy to grow your email list with qualified leads.
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