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3 Ways Storytelling Can Help You Connect with Your Audience

3 Ways Storytelling Can Help You Connect with Your Audience | Social Media | Scoop.it
“ My brother-in-law loves to call me a nuclear scientist. And while I’d like to claim that level of intelligence, it’s really because the industry I’m in can be daunting to those who don’t play with da”
Via José Carlos
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Carlos Rodrigues Cadre's curator insight, December 4, 2015 7:37 AM

adicionar sua visão ...

Lucie Poisson's curator insight, December 7, 2015 4:11 PM

L'auteur revient ici sur trois des avantages du storytelling, outil intéressant pour les start-up afin de présenter leur concept et leurs ambitions à leurs partenaires.

Rescooped by CPeñarrubia from Curation, Social Business and Beyond
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Social Media | Scoop.it
“To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.”
Via janlgordon
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janlgordon's curator insight, August 27, 2014 9:03 AM

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

janlgordon's comment, June 28, 2016 3:38 PM
Thank you @Stan Smith and @Skylly_W :-)
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Social Media | Scoop.it
“Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.”
Via janlgordon
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janlgordon's curator insight, August 27, 2014 8:30 AM

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.


Here are some highlights:


Shorter Paragraphs


Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.


 Relevant Internal Links


Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.



Smart CTA


Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1ooZqEO

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Instagram Now Has More Active Users Than Twitter

Instagram Now Has More Active Users Than Twitter | Social Media | Scoop.it
Earlier this week it was announced that Instagram now has more active users than Twitter, with 300 million compared to 271 million.
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This App Will Tell You Whether You're A Good Cultural Fit At Any Company

This App Will Tell You Whether You're A Good Cultural Fit At Any Company | Social Media | Scoop.it
“With 2 million anonymous data points in its company culture database, a few quizzes can let you know the kind of place you should be working for...”
Via Maddie Grant
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Maddie Grant's curator insight, July 23, 2014 4:49 PM

This is kind of awesome.

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5 importantes predicciones en Social Media para el 2014

5 importantes predicciones en Social Media para el 2014 | Social Media | Scoop.it
“ Ya que se acerca el fin del año, empezamos a evaluar los sucesos que influyeron en la red durante el 2013 para luego tomarlos como base para tratar de predecir lo que el 2014 nos prepara.”
Via Alvaro Díaz A.
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The Top 5 Digital Marketing Developments of 2015

The Top 5 Digital Marketing Developments of 2015 | Social Media | Scoop.it

What did you do in 2015 to make sure that your business stayed one step ahead of the competition?

Did you manage to spot the upcoming trends and leverage them whilst they were still in their infancy, or were you late to the party – minesweeping the scraps left by your more forward-thinking peers? Did you spot that great new social platform and get your business up and running on it, or were you fooled into thinking that Ello really was going to be the next big thing?

Whether you got it right or wrong in 2015, let’s look back at some of the biggest developments in digital marketing, and why we expect them to expand even further into 2016....


Via Jeff Domansky
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Marco Favero's curator insight, December 6, 2015 10:01 AM

aggiungere la vostra comprensione ...

Craig Broadbent's curator insight, December 6, 2015 3:30 PM

No great surprises here but probably worth a reminder. Focusing on channels to market (that must include mobile) and your data will make a difference to your business.

Willem Kuypers's curator insight, December 7, 2015 10:29 AM

La liste est intéressante :

- des vidéos publicités

- Internet sur mobile

- des applications mobiles (le langage Swift est à surveiller)

- Big Data (déjà très en vogue, mais le sera encore plus pour les entreprises)

- réflexion mondialisé (pourquoi lancer un produit localement d'abord si on peut le lancer tout de suite à l'autre bout du monde)

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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Social Media | Scoop.it
“To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.”
Via janlgordon
more...
janlgordon's curator insight, August 27, 2014 9:03 AM

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

janlgordon's comment, June 28, 2016 3:38 PM
Thank you @Stan Smith and @Skylly_W :-)
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13 iMessage Tricks You Never Knew Existed

13 iMessage Tricks You Never Knew Existed | Social Media | Scoop.it
Hello, blue-bubble friends. Ready to master iMessage, Apple's texting messenger? You've come to the right place. Read on for the iPhone texting tips and tricks you might not know about!
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Spanish newspapers beg for help as Google News closure looms

Having lobbied hard for a Spanish law that forces Google to pay royalties for using snippets of articles in its News service, and having since seen the company say it would…
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Facebook ajusta el feed de noticias para mostrar más artículos

“ Facebook va a hacer unos cambios en el feed de noticias para que aparezcan en él más artículos y menos contenido viral e irrelevante. Además, volverá a mostrar noticias con comentarios de contactos.”
Via Kimera ideas y mk
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