Social Media Analysis
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Online Community ROI | Social Media Today

Online Community ROI | Social Media Today | Social Media Analysis | Scoop.it
Pinning an online community’s business case solely on cost reduction is a two-part problem. First, it’s difficult to substantiate the actual cost reductions.
CybionIT's insight:

In uno studio recente la MIT Sloan Management Review conferma che i Brand non misurano l'efficacia delle loro iniziative di social business. 

Questo interessante articolo di Peter Ward e Vanessa DiMauro propone interessanti strategie per definire e stabilire il ROI delle strategie di social business all'interno di online community. 

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The 10 Big Social Media Marketing Trends in 2014 - Jeffbullas's Blog

The 10 Big Social Media Marketing Trends in 2014 - Jeffbullas's Blog | Social Media Analysis | Scoop.it
The age of innocence is over. Social media is moving from adolescence to post pubescent adulthood. What are the social media marketing trends in 2014?
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