Social Media Marketing - Let's make a #plan
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How Reddit Is Changing Suicide Intervention - Slate Magazine

How Reddit Is Changing Suicide Intervention - Slate Magazine | Social Media Marketing - Let's make a #plan | Scoop.it
There is a Reddit forum called SuicideWatch that feels a little bit like a digital version of those telephone crisis hotlines—if all the volunteers took off early for the day, leaving the depressed to start answering each other’s calls.
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Sprint Exec comments on "Crisis Management" No Time for Amateurs

Sprint Exec comments on "Crisis Management" No Time for Amateurs | Social Media Marketing - Let's make a #plan | Scoop.it

Every experienced social media practitioner has "crisis planning" as one of the first steps in the on-boarding process with a new client. So when I was asked to moderate a panel called "On the Defensive: Tactics to Spot and Avert Corporate Crises", at the Incite Marketing Summit on September 19, I said, "Sure, no problem," thinking I knew something about the topic. A prep call with the panelists quickly revealed I was a novice compared to these genuine crisis professionals, who’d dealt with misfortunes such as murders and suicides, hurricanes and bombings, and just about every imaginable challenge a corporation might face.

Alisa Coffey's insight:

 It’s important to have designated crisis representatives from across the company. We have a person on Sprint’s Corporate Communications team whose primary job is to manage crises, whenever they may occur. She has a backup, and he has a backup too.  -  panelist Doug Duvall, Vice-President, Corporate Communications at Sprint.

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AT&T Slammed for Marketing Photo

AT&T Slammed for Marketing Photo | Social Media Marketing - Let's make a #plan | Scoop.it
AT&T has been slammed on Facebook and Twitter for posting a photo of the Twin Towers on a phone.
Alisa Coffey's insight:

Listening alerted AT&T to the unfavorable response to their 9-11campaign.  It was removed within the hour and an apology was issued. 

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JetBlue's Transparent Communication Plan Wins With Customers on Social

JetBlue's Transparent Communication Plan Wins With Customers on Social | Social Media Marketing - Let's make a #plan | Scoop.it
Adweek
JetBlue Knows How to Communicate With Customers on Social, and When to ...
Adweek
JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode. It was February 2007, ...
Alisa Coffey's insight:

YouTube worked well for their Valentine's Day Crisis.  JetBlue knows the value of investing in social for brand marketing.

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#HootSuite Expands #Social #Media #Security And #Compliance Offering With - #Nexgate | @scoopit http://sco.lt/...#socialmedia

#HootSuite Expands #Social #Media #Security And #Compliance Offering With - #Nexgate | @scoopit http://sco.lt/...#socialmedia | Social Media Marketing - Let's make a #plan | Scoop.it

HootSuite Expands Social Media Security And Compliance Offering With Dark Reading With well over seven million users and growing, HootSuite has customers in nearly every country who use its social relationship platform to securely manage social...

Alisa Coffey's insight:

HootSuite teams up with Nexgate to offer a complete social media security and brand monitoring option. Businesses could eliminate a crisis by putting this plan in place.

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#KennethCole: #Offensive #Tweets Are Simply Good Business #Strategy - Huffington Post

#KennethCole: #Offensive #Tweets Are Simply Good Business #Strategy - Huffington Post | Social Media Marketing - Let's make a #plan | Scoop.it

Kenneth Cole: Offensive Tweets Are Simply Good Business Strategy Huffington Post "Billions of people read my inappropriate, self-promoting tweet, I got a lot of harsh responses, and we hired a crisis management firm," Cole told Details.

Alisa Coffey's insight:

Playing on #controversy to attract #attention... #Offensive but conversational...different #strategy.

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Anti-viral remedies for reputational damage - CGMA Magazine

Anti-viral remedies for reputational damage - CGMA Magazine | Social Media Marketing - Let's make a #plan | Scoop.it
Anti-viral remedies for reputational damage
CGMA Magazine
But knowing how to react to a reputational crisis is vital, especially in the era of social media, when news, opinion and other information spread within seconds.
Alisa Coffey's insight:

Reputation, readiness and rebuilding

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The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic) | Social Media Marketing - Let's make a #plan | Scoop.it
Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Alisa Coffey's insight:

@DiGiornoPizza - owned and apologized.  Way to go!

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The brand rewards and risks of social media

The brand rewards and risks of social media | Social Media Marketing - Let's make a #plan | Scoop.it

Oct 4: Women Influence and Power in Law event.   Proper social strategy and security will be front and center during the panel.

Alisa Coffey's insight:

 

The social media platform is constantly changing and new players are entering the game daily. I find it important that the organization have options, these could go as far as including crisis management expertise to address issues with social media that have an impact on the brand.   insidecounsel.com".

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5 Steps to Fixing a Social Media Crisis - Business 2 Community

5 Steps to Fixing a Social Media Crisis - Business 2 Community | Social Media Marketing - Let's make a #plan | Scoop.it
5 Steps to Fixing a Social Media Crisis
Business 2 Community
... double-checks and plans for every possible situation but still it happens.
Alisa Coffey's insight:

Really listen to identify the problem.  Then consider these steps to get to business as usual.

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Will Social Media Help Kill Bad Customer Service?

Will Social Media Help Kill Bad Customer Service? | Social Media Marketing - Let's make a #plan | Scoop.it
“Don’t fly with @British_Airways. They can’t keep track of your luggage,” read the angry 60-character Tweet that marked the beginning of a Chicago-based businessman’s
Alisa Coffey's insight:

Customers aren't going to take it anymore!  #Self-promoted #tweet platform gets attention.  If you don't want to get scorched you need a #plan for real time #issues.

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#Product #Recall #Crisis #Communications - #Alerting The #World

#Product #Recall #Crisis #Communications - #Alerting The #World | Social Media Marketing - Let's make a #plan | Scoop.it
Product Recall Crisis Communications - Alerting The World Telecom Reseller (press release) Moreover, with an increasing amount of corporate compliance requirements, social media marketing must be in a position to respond in a crisis.
Alisa Coffey's insight:
Building a #Strategy #Response #Plan ahead of time will help everyone know what to do in a #crisis. #socialmedia
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#Planning for a #social #media #crisis

#Planning for a #social #media #crisis | Social Media Marketing - Let's make a #plan | Scoop.it
Don’t let the crisis get worse because of a lack of preparation when disaster strikes. Consider these eight practical points to minimize the damage left to manage.
Alisa Coffey's insight:
Step by step - turning a #negative into a #positive. #Socialmedia #crisis
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Why Your Social Media Crisis Response Plan Should Start ...

Why Your Social Media Crisis Response Plan Should Start ... | Social Media Marketing - Let's make a #plan | Scoop.it
If we've learned anything from social media, it's that you never know when a crisis moment will strike. If you're adept at social media listening and engag.
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