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Rescooped by Jeff French from #eHealthPromotion, #SaluteSocial
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Proposed guidelines aim for safe, effective mobile health apps

Proposed guidelines aim for safe, effective mobile health apps | social marketing | Scoop.it

A nonprofit founded by the AMA and other major players in health care and technology is seeking comments on an early set of guidelines that aim to assess the quality, safety and effectiveness of mHealth apps in the key areas of operability, privacy, security and content.

The American Heart Association, Healthcare Information and Management Systems Society and digital health nonprofit DHX Group are the other founders of the guideline-writing nonprofit, which is called Xcertia. More than 30 organizations have joined the effort with the shared goal of assuring physicians, clinicians and patients that mHealth apps that meet the Xcertia guidelines will deliver value to users. And in late 2017, several prominent leaders in medicine, connected health and the app industry joined the Xcertia board of directors.

“One year since Xcertia announced its formation, the collaboration is releasing initial mobile health apps guidelines as a starting point to build on,” said Michael Hodgkins, MD, chair of Xcertia’s board of directors. “Cooperative input on the guidelines from consumers, developers, payers, clinicians, academia and other motivated stakeholders will provide Xcertia with guidance on where it needs to focus its efforts in 2018 to positively impact the trajectory of the mobile health app industry.”

The proposed guidelines, available to registered users, call for assessment in four vital areas:

Operability—whether a mobile health app installs, loads and runs in a manner that provides a reasonable user experience.Privacy—whether the app protects the user’s information, including protected health information, in full compliance with all applicable laws, rules and regulations.Security—whether the application is protected from external threats.Content—whether the information provided in the mobile health app is current and accurate.

Xcertia continues to seek public comments about mHealth apps. The deadline to provide feedback on the guidelines is Jan. 31.

Apps aplenty, but quality a question mark

In 2016, the AMA adopted a wide-ranging set of policies designed to help integrate the burgeoning field of mHealth into clinical practice. As of a November 2017 report from the IQVIA Institute for Human Data Science, formerly IMS Institute for Healthcare Informatics, there were an estimated 318,000 mHealth apps available to patients with more than 200 added each day. Amid that cornucopia have arisen concerns about quality.


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#StatusOfMind - Social media and young people's mental health and wellbeing - What are the potential negative effects of social media on health?


Via Giuseppe Fattori
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Good report with lots of implications for mental health promotion
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Skyy Vodka launches cans with engagement rings to support LGBT rights

Skyy Vodka launches cans with engagement rings to support LGBT rights | social marketing | Scoop.it

Campari-owned vodka brand Skyy has unveiled a limited edition, pre-mixed lime and soda expression which features an ‘engagement ring’ in the place of the ring-pull to celebrate equal marriage rights in Australia.


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Nudges for Health Policy: Effectiveness and Limitations.    Victoria A. Shaffer


Via Giuseppe Fattori
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Good  summary paper, nudges can help at a tactical level but we also need strategic sustained mixed methodology  programmes
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Patient Engagement Survey: Social Networks to Improve Patient Health

Patient Engagement Survey: Social Networks to Improve Patient Health | social marketing | Scoop.it
Is the health care industry ready to more widely leverage social networks, both face-to-face and virtual, for increasing healthy behaviors among patients?

In our most recent NEJM Catalyst Insights Council Patient Engagement Survey, “Social Networks to Improve Patient Health,” 99% of respondents acknowledge that social networks are potentially useful in health care delivery, especially for chronic disease management (named by 85% of respondents) and promotion of healthy behaviors such as weight loss, physical activity, and healthy eating (78%).

The NEJM Catalyst Insights Council members surveyed — composed of health care executives, clinical leaders, and clinicians — see significant opportunity to improve health by either building or leveraging existing social networks. The seminal research by the medical sociologist Nicholas Christakis shows the strong linkage of behaviors leading to obesity, smoking, and alcohol use within social networks.

Approximately three-fourths of Insights Council member respondents report their organization uses some type of social network as part of their care delivery initiatives, but 90% say these are not yet mature or only slightly mature.”

Facebook and other social media sites illustrate in everyday life the power of social connectedness and the influences individuals have on one another’s behavior. Historically, care delivery has focused exclusively on individual patients. Awareness is growing that social networks in health care, such as PatientsLikeMe and Connected Living, can help people improve health behaviors. Peer networks can provide information and community to patients who otherwise might struggle alone with a new or existing disease.


Via Giuseppe Fattori
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good social networks potential health  empowerment example
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Investment for health and well-being: a review of the social return on investment from public health policies to support implementing the Sustainable Development Goals by building on Health 2020 - WHO

Investment for health and well-being: a review of the social return on investment from public health policies to support implementing the Sustainable Development Goals by building on Health 2020 - WHO | social marketing | Scoop.it

Abstract

Governments across the WHO European Region need to take urgent action to address the growing public health, inequality, economic and environmental challenges in order to achieve sustainable development (meeting current needs without compromising the ability of future generations to meet their own needs) and to ensure health and well-being for present and future generations. Based on a scoping review, this report concludes that current investment policies and practices (doing business as usual) are unsustainable, with high costs to individuals, families, communities, societies, the economy and the planet. Investment in public health policies that are based on values and evidence provides effective and efficient, inclusive and innovative solutions that can drive social, economic and environmental sustainability. Investing for health and well-being is a driver and an enabler of sustainable development, and vice versa, and it empowers people to achieve the highest attainable standard of health for all. here to edit the content


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Don’t Nudge Me: The Limits of Behavioral Economics in Medicine

Don’t Nudge Me: The Limits of Behavioral Economics in Medicine | social marketing | Scoop.it

Whenever I talk to physicians about outcomes that are worse than you’d expect, they are quick to point out that noncompliance — when a patient does not follow a course of treatment — is a major problem.

Sometimes prescriptions aren’t filled. Other times they are, but patients don’t take the drugs as prescribed. All of this can lead to more than 100,000 deaths a year.

A thorough review published in The New England Journal of Medicine about a decade ago estimated that up to two-thirds of medication-related hospital admissions in the United States were because of noncompliance, at a cost of about $100 billion a year. These included treatments for H.I.V., high blood pressure, mental health and childhood illnesses (it can be difficult to get children to take their medicine, too).

To address the issue, researchers have been trying various strategies, including those rooted in behavioral economics. So far, there hasn’t been much progress. A systematic review published five years ago in Annals of Internal Medicine looked at all kinds of trials that tried to improve patient compliance. It found some limited successes in improving patient compliance in different disorders, but most of the trials were small and not easily generalized outside the research setting.

 


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Improving infant health: What’s the role for social policy? - On Health

Improving infant health: What’s the role for social policy? - On Health | social marketing | Scoop.it
In 2015, 193 UN Member States adopted Sustainable Development Goals (SDGs) which have the potential to significantly benefit maternal and child health. A review published today in Public Health Reviews analyses literature on the impact of paid parental leave on maternal and infant health. Here to tell us why this particular policy can help meet SDGs’ commitments are authors of the paper Dr. Jody Heymann and Aleta Sprague.
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Social Marketing and Public Health - AMS Campus - AlmaDL - Università di Bologna

Social Marketing and Public Health - AMS Campus - AlmaDL - Università di Bologna | social marketing | Scoop.it

Via Giuseppe Fattori
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A great course
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Countries are using tax policy to drive growth, reduce inequalities and promote behavioural change

Countries are using tax policy to drive growth, reduce inequalities and promote behavioural change | social marketing | Scoop.it
Read more about Countries are using tax policy to drive growth, reduce inequalities and promote behavioural change on Business Standard.
Growth-stimulus through the tax system is being driven by cuts in corporate income tax rates, with 12 countries taking steps toward lower standard corporate tax rates during 2016, often as part of a gradual multi-year corporate tax reform. This
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We need real economics to bring about change
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Leveraging The Power of Behavioral Science in Banking

Leveraging The Power of Behavioral Science in Banking | social marketing | Scoop.it
Machine learning and digital technology are being increasingly used by the financial services industry to change consumer financial behavior.
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Apple wants to promote health apps that work

Apple wants to promote health apps that work | social marketing | Scoop.it
Apple's plans for digital health are profound, but the company wants to figure out ways to make sure the health apps you use are good for you.

Via Giuseppe Fattori
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There is a real need for some robust evaluation and standard setting in this sector

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Patient education, nudge, and manipulation: defining the ethical conditions of the person-centered model of care

Patient education, nudge, and manipulation: defining the ethical conditions of the person-centered model of care | social marketing | Scoop.it
Abstract: Patient education (PE) is expected to help patients with a chronic disease to manage their lives and give them the possibility of adopting, in an appropriate manner, beneficial changes in health behaviors that are prescribed by their physicians. It is aimed at delineating, agreeing on, and implementing a patient’s personal action plan and is therefore an essential constituent of the person-centered model of care. The aim of this article is to examine the idea that PE may sometimes be a manipulation that is organized for the good of patients in a paternalistic framework. Theoretically, PE differs from manipulation by addressing the reflective intelligence of patients in full light and helping them make autonomous choices. In this article, we examined some analogies between PE and nudge (ie, techniques used to push people to make good choices by organizing their environment). This analysis suggests that PE is not always as transparent and reflective as it is supposed to be and that unmasking these issues may be useful for improving the ethical quality of educational practice that must be performed in a framework of a trusting patient–doctor relationship. Under this condition, PE may sometimes represent a form of persuasion without being accused of patient deception and manipulation: trust is therefore the core of the person-centered model of care.

Via VAB Traductions, Giuseppe Fattori
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Patient education V manipulation, good look at some of the key issues
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Are Young Adults Growing Tired of Constant Social Connectivity?

Are Young Adults Growing Tired of Constant Social Connectivity? | social marketing | Scoop.it
Despite popular assumptions that young adults are social media-obsessed, new findings suggest that many have considered a temporary—and even permanent—reprieve from their newsfeeds.
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Rescooped by Jeff French from Italian Social Marketing Network - Newsletter 156
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Global consensus on Social Marketing principles, concepts and techniques.


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A big step forward for the Global Social Marketing Community
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Social Media Intervention Improves Vaccine Acceptance | Pediatrics | JAMA | The JAMA Network

Social Media Intervention Improves Vaccine Acceptance | Pediatrics | JAMA | The JAMA Network | social marketing | Scoop.it

Providing mothers-to-be with web-based vaccine information and social media capabilities increased infant immunization rates, according to a study in Pediatrics.

 The trial randomly assigned 888 pregnant women (3:2:1) to a website with vaccine information and interactive social media components (VSM), a website with vaccine information (VI), or to usual care (UC). The VSM intervention allowed users to interact with a team of vaccine experts and with other parents. The VI intervention presented website content only. The usual care group received routine pediatric preventive care and information on recommended vaccines prior to scheduled visits.

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The future of Artificial Intelligence in Mental Health

The future of Artificial Intelligence in Mental Health | social marketing | Scoop.it

Wysa is an AI based emotionally intelligent penguin. It listens, chats with and helps users build mental resilience by learning skills like reframing negative thoughts and mindfulness. She is a non-judgemental, empathetic resource with whom they can share just about anything, anytime, and anonymously. She can be trained in different languages and cultural contexts, establishing trust and connect across socio-economic strata. The results were astounding. In less than three months, Wysa had crossed a million conversations with fifty thousand users. Over five hundred people had written in to say how much it had helped them with a mental health problem, and while it was clearly new and learning, it was better than any other option they had. Some of these users had been suicidal, others lived with PTSD, social anxiety, depression, or bipolar. Practitioners started offering Wysa between therapy sessions as a way of practicing skills.

2

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Rescooped by Jeff French from Marketing Sociale - University of Bologna
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Public Health England: Social Marketing Strategy 2017 to 2020

Public Health England: Social Marketing Strategy 2017 to 2020 | social marketing | Scoop.it

Why health inequalities are a concern for social marketing. Health inequalities are systemic and avoidable unjust differences in health and wellbeing between groups of people or communities. Health inequality in England is already acute: males and females living in the most deprived areas can expect to have 19 fewer years of good health, compared with the least deprived, which means that, for 25 million people living in the more deprived areas of England, healthy life expectancy is lower than the current state pension age. People who are worse off are also less likely to have the financial and social resources to improve things for themselves. By contrast, wealthier (and, often healthier) people are more likely to actively seek out and engage with health information. We therefore need to focus our marketing programmes, and target tightly, to ensure they reach where they are most needed. This is not just about income and social class, although these are powerful; health inequality is also affected by ethnic and racial disparities, sexuality, gender and geography. Health inequality is a gradient, which means that it is not only the most deprived who suffer inequality: all but the wealthiest are affected.


Via Giuseppe Fattori
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Great to see long-term strategic thinking in social marketing
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An evidence-based framework on community-centred approaches for health: England, UK

An evidence-based framework on community-centred approaches for health: England, UK | social marketing | Scoop.it
Abstract

Community participation is a central concept for health promotion, covering a breadth of approaches, purposes and activities. This paper reports on a national knowledge translation project in England, UK, which resulted in a conceptual framework and typology of community-based approaches, published as national guidance. A key objective was to develop a conceptual framework linked to sources of evidence that could be used to support increased uptake of participatory methods across the health system. It was recognized that legitimacy of community participation was being undermined by a scattered evidence base, absence of a common terminology and low visibility of community practice. A scoping review, combined with stakeholder consultation, was undertaken and 168 review and conceptual publications were identified and a map produced. A ‘family of community-centred approaches for health and wellbeing’ was then produced as way of organizing the evidence and visually representing the range of intervention types. There are four main groups, with sub-categories: (i) strengthening communities, (ii) volunteer and peer roles, (iii) collaborations and partnerships and (iv) access to community resources. Each group is differentiated using key concepts and theoretical justifications around increasing equity, control and social connectedness. An open access bibliography is available to accompany the framework. The paper discusses the application of the family of community-centred approaches as a flexible planning tool for health promotion practice and its potential to be used as a framework for organizing and synthesizing evidence from a range of participatory methods.

 


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Accenture Helps Dai-ichi Life Expand Its Digital Health Promotion Services | Accenture Newsroom

Accenture Helps Dai-ichi Life Expand Its Digital Health Promotion Services | Accenture Newsroom | social marketing | Scoop.it
Accenture helped Dai-ichi Life Insurance Companyenhance its Kenko Dai-ichi (Health First) app.
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Rescooped by Jeff French from Marketing Sociale - University of Bologna
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ChangingTransportation BehavioursA Social Marketing Planning Guide


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A great guide 
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Behaviour is considered more moral the more common it is

Behaviour is considered more moral the more common it is | social marketing | Scoop.it
Is it less wrong to avoid tax if everyone else is doing it? A new study from Karolinska Institutet demonstrates that our view of what is morally right or wrong is shaped by how widespread a particular behaviour is. The results
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Ethics and social norms are integrated 
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How policy makers can extract meaningful public opinion data from social media to inform their actions

How policy makers can extract meaningful public opinion data from social media to inform their actions | social marketing | Scoop.it
The role of social media in fostering the transparency of governments and strengthening the interaction between citizens and public administrations has been widely studied. Scholars have highlighte…
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The first rule is to understand the people
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For the Budding Behavioral Ethicist... - Ethics Unwrapped

For the Budding Behavioral Ethicist... - Ethics Unwrapped | social marketing | Scoop.it
I am occasionally asked for additional resources (beyond our free videos, cases, and other materials) for those trying to learn about behavioral ethics.  Toward that end, I include below a list of 25 books that I think would be very helpful to anyone wishing to learn more about the topic of behavioral ethics.  The most …
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Public Health England Strategic Plan - GOV.UK

Public Health England Strategic Plan - GOV.UK | social marketing | Scoop.it

The Public Health England (PHE) Strategic Plan sets out how the organisation intends to protect and improve the public’s health and reduce inequalities over the next 4 years. It also outlines actions PHE will take over the next year to achieve these aims and deliver its core functions.

It builds on the Department of Health’s Shared Delivery Plan, the NHS 5 Year Forward View, and From Evidence into Action. It confirms the role that PHE will continue to play in the health and care system, building on evidence, prioritising prevention and supporting local government and the NHS.


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