Social Media Ad Spending Forecast to Hit $9.8 Billion by 2016 | socialmarket | Scoop.it
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent.