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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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10 Changes to the Facebook Page Layout: What Marketers Need to Know |

10 Changes to the Facebook Page Layout: What Marketers Need to Know | | Socially | Scoop.it
Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.
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Netiquette per fare del buon personal branding - Webcentrica

Netiquette per fare del buon personal branding - Webcentrica | Socially | Scoop.it
Netiquette per fare personal branding. 14 semplici ma fondamentali regole da seguire per costruire e rafforzare il proprio brand sul web.
Nicoletta Gay's insight:

L'importanza della Netiquette per fare Personal Branding: sottovalutarla (non rispettarla) è un grosso, grossissimo errore.

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Introduction to content curation (Slide deck): Update

Introduction to content curation (Slide deck): Update | Socially | Scoop.it
Two years ago, I created a presentation on content curation for a private social media class that I then shared on this blog. After looking at it the other day, I realized that an update was sorely needed. The design was also a little wanting.
Nicoletta Gay's insight:

Great presentation by Cendrin Marraut (http://socialmediaslant.com/) about content curation: definition, benefits, best practices, tips and a useful list of curators to follow.

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5 Tips to Optimize Your New Twitter Profile Layout

5 Tips to Optimize Your New Twitter Profile Layout | Socially | Scoop.it
While you wait your turn to find your way around your new profile, you might be interested to plan ahead.
Nicoletta Gay's insight:

Tip1. Header photos: Learn from the best Facebook pages
Tip2. Pin a tweet that drives an emotion
Tip3. Share more photos and videos
Tip4. Be aware of Twitter’s No. 1 rule for @-replies
Tip5. Rethink your “favoriting” strategy

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Facebook vs Twitter: il feed selettivo e il feed cronologico

Facebook vs Twitter: il feed selettivo e il feed cronologico | Socially | Scoop.it

I contenuti che raggiungono le persone su Facebook e su Twitter seguono logiche fondamentalmente diverse ed è molto importante conoscerle per definire una strategia di contenuto che funzioni bene per la community.

Nicoletta Gay's insight:

Quali implicazioni ha questo approccio radicalmente diverso?

Nel caso di Facebook è importantissima la frequenza dei contenuti, ma nel caso di Twitter è vitale: se in Twitter un contenuto viene scavalcato da altri contenuti più recenti, c’è una buona possibilità che venga ignorato dal target. In Facebook, se un contenuto è rilevante per l’utente e ha generato un buon livello di interazioni, molto probabilmente verrà mostrato anche se non è stato pubblicato da pochissimo;In entrambi i casi, è molto importante conoscere le community di riferimento per capire la frequenza migliore: se il posting è troppo frequente per una community che segue poche persone e pochi brand, molte persone trovano il feed invaso da un solo brand, un solo contatto, un solo tema.La promozione del contenuto funziona in modo radicalmente diverso: Facebook utilizza la promozione per influenzare parte della selezione delle conversazioni mostrate agli utenti, Twitter utilizza la promozione per mostrare contenuti aggiuntivi nello stream che normalmente ha una logica legata al tempo;
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Marketing Tip of the Week: Consider Content Curation

Marketing Tip of the Week: Consider Content Curation | Socially | Scoop.it
One of the things my social media friends complain about is people who constantly push out content about themselves: “Buy my book, sign up for my workshop, read my stuff.” Sure, I’d encourage y…
Nicoletta Gay's insight:

If you talk only about yourself online, you’re bound to alienate people and lose followers. 

Adopt content curation in your marketing strategy!

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What is valuable and relevant content? (Infographic)

What is valuable and relevant content? (Infographic) | Socially | Scoop.it
Following my second article in my weekly free advice series, I decided to create a simple infographic to make the information clearer for you. I hope you will find it useful.
Nicoletta Gay's insight:

See also: http://socialmediaslant.com/what-is-valuable-and-relevant-content/ ;

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Martin (Marty) Smith's curator insight, March 19, 2014 11:13 PM

Content marketing's biggest challenge may be understanding not all content is equal. And how unequal your content is may be very different than a different website or business vertical. Your content inequality may be different than mine even if we are in the same biz. 

Here is a great infographic by @Cendrine Marrouat - cendrinemarrouat.com that helps put content's context in perspective. 

Love the "take note of" section. Marty 

Cendrine Marrouat - cendrinemarrouat.com's comment, March 19, 2014 11:29 PM
Thank you so much for sharing my infographic @Martin (Marty) Smith!
mark ivey 's curator insight, March 21, 2014 11:45 AM

It's not rocket science. Good content must be compelling/engaging, audience- targeted, timely and consistent (take note of the "take note" section-smart reminder tips) 

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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | Socially | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Nicoletta Gay's insight:

Through giving proper credit to your sources, ensuring you spread the "link love" to a variety of high-quality sources, and through using your curated content to build relationships with other marketers in your niche, you’ll organically reap SEO benefits, while having to spend less time overall on content creation. 


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How content curation helps social media publishing

How content curation helps social media publishing | Socially | Scoop.it
As a social media manager, you're probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there's an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading →
Nicoletta Gay's insight:

1. What should I post? [share your passions]

2. Switching between platforms to post the same content is a pain [use a content curation tool]

3. What do I share and where? [There is a difference between the platforms you post on, and you need to understand that]

4. I want people to be able to see all of the content I’ve curated. [It’s perfectly fine to have different audiences]

5. Should I share things more than once? [Resharing is always encouraged and a great way to get your curated content more exposure]

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Top 5 Storytelling Tools

Top 5 Storytelling Tools | Socially | Scoop.it
Top 5 Storytelling Tools
Nicoletta Gay's insight:

Submarine Channel's pick of the best desktop and mobile apps to help storytellers share their narratives.

1) Storehouse (https://www.storehouse.co/)

2) Racontr (http://racontr.com/)

3) Interlude Treehouse (http://interlude.fm/en/)

4) Exposure (https://exposure.so/)

5) Explory (http://www.explory.com/)


 

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The 5 W’s of Content Marketing | PR Meets Marketing

The 5 W’s of Content Marketing | PR Meets Marketing | Socially | Scoop.it
Via Flickr Leol30 According to a study by MarketingProfs and the Content Marketing Institute, nearly 93% of marketers use content marketing today. I would
Nicoletta Gay's insight:

Who will consume the content I’m creating;
What type of content will resonate best with that person;
Why are they motivated to seek out my content in the first place;
Where will that content be for them to easily find it; 
When they are searching or looking for that content, your content is front and center.

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How To Create Perfect Posts On Social Platforms

How To Create Perfect Posts On Social Platforms | Socially | Scoop.it
Nicoletta Gay's insight:

Each social media channels has its own workaround.

Useful infographic!

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How to Fuel Your Curated Content Marketing with Storify

How to Fuel Your Curated Content Marketing with Storify | Socially | Scoop.it
The greatest challenge still for many organizations is producing steady streams of engaging content. That's why content curation has become such a pivotal practice in supporting content marketing e...
Nicoletta Gay's insight:

The real problem isn’t the amount of information that’s out there.

It’s the tremendous amount of effort it takes to organize and prioritize that information, and then to adapt the insights derived into an applicable content strategy.

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Google Plus: opportunità e vantaggi per il tuo brand

Google+ è il Social Layer che attiva e rafforza l’intero Ecosistema Google. La tua presenza lì dentro non è un’opzione, è indispensabile. Sono sicuro che qua...
Nicoletta Gay's insight:

Materiali Webinar "Google Plus: vantaggi e opportunità per il tuo brand" di Salvatore Russo e Luca Bove

(Video: http://youtu.be/NkT-KDTjWVU)

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Build Your Brand!

How to create a successful personal brand, both online and offline. What is a personal brand and why is it relevant for you? 

Nicoletta Gay's insight:

How to create a successful personal brand: 10useful tips.

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4 (+1) Tactics for Surviving Facebook's Algorithm Changes (Infographic)

4 (+1) Tactics for Surviving Facebook's Algorithm Changes (Infographic) | Socially | Scoop.it
Develop the strategy you should have had from the beginning: a results-driven effort across many social-media platforms, connected to other marketing...
Nicoletta Gay's insight:

1. Build a presence on other social network

2. Cross-promote campaigns

3. Measure and optimize social-media performance

4. Leverage social data

5. Collect and showcase UGC

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Social Media Curation Is Not Just Sharing Bookmarks: An Introductory Guide [Video]

Video from Curation Module of Social Media for Active Learning Course. http://meme.coe.fsu.edu/smooc #SMOOC2014

Via Robin Good
Nicoletta Gay's insight:

If you share your bookmarks with someone else, would they be able to make sense of them?

Social media curation: organized and purposeful collecting and sharing of annotated, online content 

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Pankaj Jindal's curator insight, May 12, 2014 8:44 AM

Test 6

Mariana Ka's curator insight, May 18, 2015 5:14 AM

The video explains en efficient way of usage the online bookmarks platforms such as Scoop.it and Pinterest

Alice Goddard Library's curator insight, June 7, 2015 2:16 AM

So useful!

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Facebook’s Organic Reach Crisis: 5 Ways to Mitigate the Damage

Facebook’s Organic Reach Crisis: 5 Ways to Mitigate the Damage | Socially | Scoop.it

Facebook’s organic reach crisis is hitting brands where it hurts: Their wallets. Organic reach – the number of people who are exposed to a Facebook page’s unpaid content – has been declining for over a year. 

 

Nicoletta Gay's insight:

1) Post More Often

2) Encourage Sharing, Not Liking

3) Content Types: Links Not Photos?

4) Track and Measure

5) Create an Advertising Strategy

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4 reasons to abandon the Twitter automated Direct Message

4 reasons to abandon the Twitter automated Direct Message | Socially | Scoop.it

The idea behind automated direct messages is harmless and, in theory, can be a terrific way to further a connection, send a thank you note to new followers and share information on where else you can be found online. In practice, its a different story.


Via ZAP s.a.
Nicoletta Gay's insight:

Twitter is a social networking tool meant to be used for conversation, rather than press releases and calls to action. There is a place for that stuff, but it’s not the whole point. Use Twitter to get to know others and share content that you genuinely enjoy and think your followers will enjoy too.

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ZAP s.a.'s curator insight, March 25, 2014 11:51 AM

Here are 3 reasons you should never send an Auto DM:

It’s extremely impersonal,

It’s super lazy,

It’s a touch unprofessional.

François-Xavier Schaeffer's curator insight, March 25, 2014 3:59 PM

3 reasons you should never send an Auto DM:

It’s extremely impersonal,

It’s super lazy,

It’s a touch unprofessional.

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Riding the Waves of Social Media - 38 Tips from the Pros #SMMW14 eBook

Riding the Social Media Waves is a conference eBook from Social Media Examiner and TopRank Marketing. It includes 38 tips from top social media experts and s...
Nicoletta Gay's insight:

Social Media Tips to Enhance Your Marketing, From the Pros

Source: http://www.socialmediaexaminer.com/10-social-media-tips-from-the-pros/

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7 Simple Ways To Generate Leads Using Social Media

7 Simple Ways To Generate Leads Using Social Media | Socially | Scoop.it

Social media is pretty fun, your friends are there and it's like hanging out online.

Nicoletta Gay's insight:

1) Be a social Curator;

2) Run a Quiz;

3) Use a social hub;

4) The power of Twitter cards; 

5) Create and rum Social Contest; 

6) Finding appropriate Twitter Chats; 

7) Find and use Linkedin Groups.

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Michelle Gilstrap's curator insight, March 21, 2014 11:55 AM

7 Good ways to utilize the main streams of social media. Unfortunately Google Plus is left out, but otherwise they are good tips.

Len Ferrara's curator insight, March 21, 2014 12:39 PM

What is one thing you can use from this...Today?

Ayadipro's curator insight, October 14, 2014 3:54 PM

To learn more about Social Media Marketing visit:  http://ayadipro.com/solutions/internet-marketing/social-media-marketing-smm

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Web, social media e CV creativi

Presentazione per l'incontro PRime del 20.3.2013. 515 Creative Shop / Torino

Via Stefano Principato
Nicoletta Gay's insight:

Raccontare le proprie esperienze in maniera aperta, creativa e coinvolgente: le possibilità offerte da web e social media per il Personal Branding

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Stefano Principato's curator insight, March 7, 2014 3:48 AM

Il CV non è più un elenco di informazioni statiche, ma la capacità di raccontare le proprie esperienze in modo aperto, creativo e coinvolgente

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5 common content curation mistakes

5 common content curation mistakes | Socially | Scoop.it
Marketers have a lot on their plates, and creating all-original articles and blog posts requires a huge time investment. Here are missteps to avoid in feeding your hungry audience.
Nicoletta Gay's insight:

1. Skimming the headline and sharing immediately.

2. Checking only the most-popular stories and sources for content.

3. Not personalizing for your audience.

4. Promoting the same content across every channel.

5. Spending too much time curating content.

 

Original article appeared on http://www.marketingprofs.com/articles/2014/24500/five-content-curation-mistakes-b2b-marketers-are-making ;

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Best Practices for Sharing Infographics on Social Media - Business 2 Community

Best Practices for Sharing Infographics on Social Media - Business 2 Community | Socially | Scoop.it
Nicoletta Gay's insight:

Sharing is caring, but when it comes to infographics, be sure to share with care.

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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | Socially | Scoop.it

Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. 
Let’s consider seven habits.

Nicoletta Gay's insight:

#1 Focus on goals

#2 Have empathy

#3 Be careful, cautious and selective 

#4 Editorialize

#5 Provide attribution

#6 Understand what’s timely and trending

#7 Have an eye for a great title

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