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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Why is MINI's social strategy so immense?

Why is MINI's social strategy so immense? | Socially | Scoop.it
I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.
Nicoletta Gay's insight:

The great success of MINI's social campaigns on Instagram, Facebook, Youtube, Pinterest, Tumblr and native adv

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How To Create Perfect Posts for Blog, YouTube, Tumblr, Vine, Google+, Facebook & Twitter: Version 4 [Infographic] - mycleveragency

How To Create Perfect Posts for Blog, YouTube, Tumblr, Vine, Google+, Facebook & Twitter: Version 4 [Infographic] - mycleveragency | Socially | Scoop.it
So here is the newest addition to our Perfect Posts series – some quick-glance information and best practices to help you drum up engagement across social.
Nicoletta Gay's insight:

There is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the "perfect" social content.

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The CMO's Guide to the 2014 Social Landscape | Visual.ly

The CMO's Guide to the 2014 Social Landscape | Visual.ly | Socially | Scoop.it
This infographic is a guide to the CMO's social landscape. It shows what aspects different social networks are good for.
Nicoletta Gay's insight:

SEO, Brand Awareness, Customer Communication, Traffic generator for Twitter, Facebook, LinkedIn, Youtube, G+, Pinterest, Slideshare and Instagram

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A handy guide to optimize your strategy on 11 social media sites (Infographic)

A handy guide to optimize your strategy on 11 social media sites (Infographic) | Socially | Scoop.it
When it comes to your social media strategy, you should never put all your eggs in the Facebook's basket. A lot of your audience may be there, but recent events have proven that the social network may not be a viable option for businesses with small wallets.
Nicoletta Gay's insight:

Useful recap!

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Alain Theriault MBA's curator insight, February 24, 2014 9:49 AM

Being on, and using social media sites for business can be a huge waste of time for the small business entrepreneur. At the same time, most small business can make a real difference in their Biz Dev by being and using the social Media sites adequately .The grid supplies good food for thoughts when it comes to HOW to use your social media accounts

Internet Marketing News's curator insight, February 24, 2014 12:52 PM

A handy guide to optimize your strategy on 11 social media sites.

#socialmediamarketing #socialmedia

Francesca Mattonelli's curator insight, February 26, 2014 6:03 AM

Ogni piattaforma ha le sue best practice, ma qui si fa di più: si pensa agli obiettivi!

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I video più visti su YouTube e le affinità tra i popoli | Vincos Blog

I video più visti su YouTube e le affinità tra i popoli | Vincos Blog | Socially | Scoop.it
Con oltre un miliardo di visitatori al mese YouTube può essere considerato il posto ideale per comprendere quali sono gli oggetti visivi che compongono
Nicoletta Gay's insight:

"What We Watch" (http://whatwewatch.mediameter.org/), a geographic exploration of popular YouTube videos, created by the MIT Center for Civic Media, based on data available on the public YouTube Trends website.

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The Best and Worst: Media Habits of the Class of 2014 | Ink: Niche Insight + Analysis

The Best and Worst: Media Habits of the Class of 2014 | Ink: Niche Insight + Analysis | Socially | Scoop.it
This year’s high school graduating class is part of a coveted demographic for tech companies. In a survey of 7,000..
Nicoletta Gay's insight:

Teens and their social media habits: an interesting study by Niche

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YouTube, Google+, LinkedIn Drive The Most Engaged Referrals

YouTube, Google+, LinkedIn Drive The Most Engaged Referrals | Socially | Scoop.it
We spend a ton of time using social media. But what is our behavior post-click, when we actually interact with a link one of our friends shared socially?
Nicoletta Gay's insight:

6 notewothy findings from ”Social Referrals That Matter” Report by Shareaholic:

1) YouTube is the undisputed champion;

2) Although Google+ and LinkedIn drive the fewest social referrals, they bring in some of the best visitors;

3) A referral from Twitter is as good as a referral from Facebook — at least, in terms of bounce rate, pages per visit and time on site;

4) Pinterest isn’t exactly the social media golden child we all play it up to be;

5) Reddit users are the most fickle;

6) StumbleUpon drives the least engaged referrals. 

 

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2014: The Numbers Behind Social Media [infographic]

2014: The Numbers Behind Social Media [infographic] | Socially | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Via Lauren Moss
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Graig Angarella's curator insight, March 24, 2014 1:14 AM

I found many of the statistics in this article to be very intriguing.  For starters, I did not realize that Twitter's follower base has now grown to over half that of Facebook's.  Furthermore, I had no idea that users spend close to the same amount of time on each site, because to me, Twitter is more of a place to simply post things, while Facebook is more of a place to browse.  Next, I was not surprised to hear that about 80% of Pinterest users are women, however, I was surprised when it stated that about half of the total number of users have children!  Last but not least, I personally have not heard much chatter about Google+, so it was surprising to find out that its follower count increases by about 33% each year!  All in all, it was a very interesting article to read through!

Daniel Vince's curator insight, March 24, 2014 2:30 PM

Another interesting infographic showing the potential and scale of social media.

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I 24 Social con il Maggior Numero di Utenti Attivi

I 24 Social con il Maggior Numero di Utenti Attivi | Socially | Scoop.it
Business Insider, testata all digital della quale in Italia si parla troppo poco e che invece rappresenta una case study da seguire con attenzione, ha pubblicato l'estratto di un rapporto, disponib...
Nicoletta Gay's insight:

Indagine BusinessInsider: http://www.businessinsider.com/a-global-social-media-census-2013-10?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_content=emailshare

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Come i fan amplificano i brand che amano su YouTube [INFOGRAFICA]

Come i fan amplificano i brand che amano su YouTube [INFOGRAFICA] | Socially | Scoop.it
Alcuni dati ed esempi rilevanti di brand che beneficiano di tutorial e recensioni dei fan su YouTube.
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