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Curated by Nicoletta Gay
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HP Aurasma Leads Augmented Reality Charge – Delivers New Innovation with 3.0 Update

HP Aurasma Leads Augmented Reality Charge – Delivers New Innovation with 3.0 Update | Socially |
HP Aurasma doubles customer base, continues to enhance how consumers interact with the world with latest update. (RT @hpnews: What’s new with @HPAutonomy’s @Aurasma tech?

Via Carlo Arioli
Nicoletta Gay's insight:

Aurasma 3.0 features new enhancements and capabilities, including:

- A new cloud-based studio: The new Aurasma web portal user interface simplifies the creation of augmented reality experiences for marketers with a streamlined and visual platform for launching, managing and reporting on augmented reality campaigns. 


- A new targeted rules engine: marketers can manage customer segments and target Auras based on geography, providing a unique experience depending on the location where the Aura is viewed.
Deeper social integration. HP Aurasma 3.0 lets users link to and more seamlessly share augmented reality experiences on Facebook and Twitter.


- Updated software development kit (SDK): a more flexible way to customize the HP Aurasma experience within their third-party apps, helping them keep up with the latest trends and demands. The new SDK also enables digital agencies to leverage HP Aurasma’s powerful augmented reality capabilities to build campaigns that increase mobile customer engagement.

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The British Musuem: five lessons in augmented reality

The British Musuem: five lessons in augmented reality | Socially |
Since 2009, the British Museum has educated youngsters in Bloomsbury via its Samsung Digital Discovery Centre (SDDC). It’s free, and is the most extensive on-site digital learning programme of any UK museum.
Nicoletta Gay's insight:

A new image recognition and augmented reality (AR) app, A Gift for Athena, helping kids to engage with the museum’s Parthenon gallery. 


Usefull tips:

1) allow image recognition or augmented reality to advance a narrative

2) keep the interface as simple as possible

3) augment something misunderstood

4) think of different ‘keys’

5) aim for native

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