Curationist
108 views | +0 today
Follow
Curationist
Brand as Curator - an Experiment
Curated by Brad Mays
Your new post is loading...
Your new post is loading...
Scooped by Brad Mays
Scoop.it!

Scoop.it: Curation Platform - Final Review

Scoop.it: Curation Platform - Final Review | Curationist | Scoop.it

As my free trial of Scoop.it's pro edition ends, I've had a chance to test the features and functionality as a curation platform. My experience with the platform has been generally positive.

The features I liked the most include:
- The ability to share curation responsibilities with others
- The usefulness of the platform as a way to curate across keywords
- Being able to add specific urls to your curation list
- The browser plug-in that allows you to easily pull in items you'd like to curate
- The blogging feature (which I'm using here) to add your own content to your curation
- The Wordpress plugin (although I haven't yet set this up on my blog)
- Easy to create and share new topics


Some things that could improve include:
- Further refinement of the keyword tool to turn up more specific results, eliminating the number of results that are less useful
- Spell-check in the blogging widget
- The ability for those you share curation with to edit or add keyword filters
- Overall UX could improve (some of the features that are hidden should be more intuitive)


I think platforms like Zite and FlipBook do a good job of bringing in content based on specific filters. Expanding the ability to pull in or integrate with Zite or FlipBook content over mobile and the addition of some of the features above could make the platform an indispensible tool.


As it stands, I like the platform because it's a single tool with a single purpose and almost makes curation a simple task. It's definitely worth taking a look if you're looking at ways to curate the broader discussion, themes and trends.  The ability to plug the curated content into a blog is also a useful feature.  If the filters were more refined, reducing the amount of work to refine a topic, Scoop.it would be on to something.  It's a platform I'll look at as some of the brands I work with look for curation options.

more...
No comment yet.
Scooped by Brad Mays
Scoop.it!

Social Media: A Must Have or an Add-On?

Social Media: A Must Have or an Add-On? | Curationist | Scoop.it
Facebook, Twitter, Google+, it's hard to imagine there's a company out there who isn't using some form of social media ...
more...
No comment yet.
Scooped by Brad Mays
Scoop.it!

BlogTalk Radio - Bookmarking, Aggregation, Curation

BlogTalk Radio - Bookmarking, Aggregation, Curation | Curationist | Scoop.it
Bookmarking, aggregation and curation have a lot in common but they are different.  Here is how: Bookmarking is when you store a link in your browser or online.  People organize their boo (Bookmarking, aggregation, curation - know the...
more...
No comment yet.
Scooped by Brad Mays
Scoop.it!

Social Media Content Marketing: Everything You Need to Know You Learned in Kindergarten | Business 2 Community

Social Media Content Marketing: Everything You Need to Know You Learned in Kindergarten | Business 2 Community | Curationist | Scoop.it
Way back in 1988 at little book by Robert Fulghum captivated America for the better part of two years. Called “All I Really Needed to Know I Learned in (So easy a five-year old could do it!
more...
No comment yet.
Scooped by Brad Mays
Scoop.it!

Sharing content on the web key to expanding visibility

A study suggests content marketing campaigns that create engaging cross-channel experiences draw prospects to websites. (Are you online?
more...
No comment yet.
Scooped by Brad Mays
Scoop.it!

Scoop.it - Brand as Curator Comes to Life

Scoop.it - Brand as Curator Comes to Life | Curationist | Scoop.it

As brands begin to find more options to tell their own story, they'll look beyond the brand as publisher model and to the brand as curator - or becoming a convener of conversation around a topic or industry.  A new platform, Scoop.it promises to make finding, reviewing and curating content an easy proposition.  I'm checking it out. Find it here: www.scoop.it.  

more...
No comment yet.
Scooped by Brad Mays
Scoop.it!

Content Curation Tools, Techniques and Tips Video

Content Curation Tools, Techniques and Tips Video | Curationist | Scoop.it
Great content is the key to generating awareness and interest for products & services. Content curation is the answer to not having to create it all. (Check out this video from @eBizROI for tools, techniques and tips on content marketing!
more...
No comment yet.
Scooped by Brad Mays
Scoop.it!

TechCrunch | Quora Expands Beyond Q&A, Launches ‘Boards’ — A Way To Personally Curate Information

TechCrunch | Quora Expands Beyond Q&A, Launches ‘Boards’ — A Way To Personally Curate Information | Curationist | Scoop.it
Quora is taking a step beyond Q&A this morning with its latest product launch, boards. Users can now set up their own personal-themed bookmarking boards, sort of like a Pinterest for text-based information.
more...
No comment yet.
Scooped by Brad Mays
Scoop.it!

How I Failed At Content Marketing: Mistakes To Avoid

How I Failed At Content Marketing: Mistakes To Avoid | Curationist | Scoop.it
Google Chrome Apps to Help with Data Visualization and Content Marketing It is all about how you deliver your data nowadays.
more...
No comment yet.
Scooped by Brad Mays
Scoop.it!

Author Profile for Achinta Mitra (DiYMCoach) | CustomerThink

Author Profile for Achinta Mitra (DiYMCoach) | CustomerThink | Curationist | Scoop.it
Work for a manufacturing/industrial company? Then check out these 2012 content marketing trends from @Achintamitra!
more...
No comment yet.
Scooped by Brad Mays
Scoop.it!

Scoop.it - Day 2 - A Usability Overview - Curating the Content Stream

Scoop.it - Day 2 - A Usability Overview - Curating the Content Stream | Curationist | Scoop.it

One of the challenges of curating content around a topic is being able to easily select from a stream of good content.  Scoop.it alows you to use keywords to pull in possible content to curate.  The challenge is that the search tool isn't refined enough to eliminate unwanted content.  This returns results from individual Tweets that may not have anything to do with the topic other than a keyword. It allows you to remove sources from consideration, but this can be a bit more time-consuming that it's worth.  Having only spent a few hours with the platform, there may be an easier way to refine results.


Other Curation Options

In addition to pulling potential content in through keywords, Scoop.it also lets you enter specific URLs for the content that you're interested in curating - a good option for adding a specific post to your curated selection.  


Scoop.it also lets you create your own blog post to be published alongside of the other content you're curating.  It's the feature I'm using now to provide these reviews of the platform.

more...
No comment yet.